I build creative agencies that tell stories—and drive results.Over the past decade, I’ve founded and scaled two creative agencies from scratch, Orange Radius and Studio Dialogbox. The latter now delivers eight-figure annual revenue, serving clients like HDFC Life and CEAT. At both agencies, I led teams through hundreds of projects—handling everything from ideation to execution—helping campaigns that connect and convert.I’m not just about the creative side, though. My cross-functional expertise spans business development, marketing, hiring, vendor management, and commercial strategy. I’ve set up and scaled teams, managed P&L, and turned ideas into profitable realities. From pioneering India’s first comic-making-as-a-service to leading the RBI Governor’s video at WEF 2024, I’ve consistently pushed boundaries.What drives me is simple: great storytelling, executed well, moves people—and businesses. I believe in empowering teams to deliver their best, ensuring every piece of work has a clear, strategic vision. I don’t just lead creative projects, I lead businesses that thrive on creativity and results.Right now, I’m curious about the intersection of AI and Shortform videos and how emerging tech can shape the future of content. I’m also exploring new ways to drive engagement on platforms like YouTube and Instagram.
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Head Of ContentMai LabsNew Delhi, Dl, In -
Head Of Content And MarketingMagppie Wellness Kitchen Sep 2024 - PresentNew Delhi, Delhi, India -
Creative HeadStudio Dialogbox Dec 2017 - PresentDelhi, IndiaAt Dialogbox, I've driven the agency to achieve remarkable growth by implementing advanced sales strategies and a client-centric approach, boosting our revenue tenfold within five years. My role encompasses overseeing strategic planning, business development, and financial management, ensuring we exceed client expectations with innovative marketing solutions.Key Achievements:- Developed and executed a comprehensive marketing funnel that increased lead generation by over… Show more At Dialogbox, I've driven the agency to achieve remarkable growth by implementing advanced sales strategies and a client-centric approach, boosting our revenue tenfold within five years. My role encompasses overseeing strategic planning, business development, and financial management, ensuring we exceed client expectations with innovative marketing solutions.Key Achievements:- Developed and executed a comprehensive marketing funnel that increased lead generation by over 300%, leading to sustained business expansion.- Mentored and led a team of creatives and strategists in delivering over 450 high-quality video projects to esteemed clients like KPMG and HDFC. Show less -
DirectorOrangeradius Arts Pvt. Ltd. May 2014 - Nov 2017Mumbai Area, IndiaIP BUSINESS: Along with my co-founder, I launched "Parshu" as an Indian superhero IP. This included offline, online sales and pitching the IP to several production houses.MONETIZATION: Introduced India's first comic making-as-a-service company. BUSINESS DEVELOPEMENT: Onboarded 45+ clients, notably Asian Paints, Mahindra, Indiafirst Life Insurance, HDFC Securities, McCann Digital, Paperboat, Coverfox, Walnut, CNBC, Merck Lifesciences, ICICI Bank, and Times… Show more IP BUSINESS: Along with my co-founder, I launched "Parshu" as an Indian superhero IP. This included offline, online sales and pitching the IP to several production houses.MONETIZATION: Introduced India's first comic making-as-a-service company. BUSINESS DEVELOPEMENT: Onboarded 45+ clients, notably Asian Paints, Mahindra, Indiafirst Life Insurance, HDFC Securities, McCann Digital, Paperboat, Coverfox, Walnut, CNBC, Merck Lifesciences, ICICI Bank, and Times Internet.CREATIVE PROJECT MANAGEMENT: Conceptualized, pitched, and delivered India's first gamified fantasy comics for a FMCG major. SERVICE DESIGN: Introduced several business lines like design, video production, website design, etc.REVENUE LEADERSHIP: Took revenue to INR 6 million between 2014 and 2017. TEAM BUILDING: I recruited and mentored a team of creatives to ensure smooth service delivery. Show less -
Co-FounderZenzi Retail Sep 2014 - Jun 2017Pune, Maharashtra, IndiaD2C Branding: Launched "Zentees" a quirky youth centric T-shirt brand for "fans" who like to express themselves via pop cultural icons, especially anime subculture.Online Sales: Setup the entire order collection via the online store for checkout and order delivery.Facebook Marketing: Set up an anime-focused social media page and built a community of over 10,000 followers. Handled ad budgets: ~10L per year. Offline Sales: Sold merchandise over 18L per year via offline… Show more D2C Branding: Launched "Zentees" a quirky youth centric T-shirt brand for "fans" who like to express themselves via pop cultural icons, especially anime subculture.Online Sales: Setup the entire order collection via the online store for checkout and order delivery.Facebook Marketing: Set up an anime-focused social media page and built a community of over 10,000 followers. Handled ad budgets: ~10L per year. Offline Sales: Sold merchandise over 18L per year via offline retail channels. Inventory management: launching new designs, re-stocking 50+ in-demand SKUs, setting up inventory management to lower TATs.Customer experience: Addressing quality issues, returns, damages, and ensuring a 5 star customer experience.Produce Design: Being in the fast fashion category, we launched new design series every quarter to identify the winning designs and spot new sub trends. Show less
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Project ManagerAlgorhythm Tech Pvt Ltd Dec 2011 - Apr 2014Pune Area, IndiaI was in-charge of the "remote ordering" project commissioned by P&G. The pilot was done with retailers in Tier III towns in WB. I oversaw technology adoption, hiring temporary manpower, training and payroll, and reporting.I also worked with the P&G team to iterate on the solution architecture via observations made on the ground. Based on a similar mobile based remote ordering system, I also conducted pilots with Bihar, MP and Uttarakhand govt. -
Area Sales ManagerJl Morison(India) May 2010 - Sep 2012Mumbai, Maharashtra, India- Responsible for setting up the entire sales team, comprising 2 sales managers and 8 sales executives across TN territory, to establish the "owned brands" vertical.- Activated 18 new distributors across 5 major cities in TamilNadu territory. Took secondary sales billing from 3 Lac per month to 15 Lac per month within 6 months.
Priyank Loonker Education Details
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Mudra Institute Of Communication, AhmedabadCommunication Management -
Electronics Engineering
Frequently Asked Questions about Priyank Loonker
What company does Priyank Loonker work for?
Priyank Loonker works for Mai Labs
What is Priyank Loonker's role at the current company?
Priyank Loonker's current role is Head of Content.
What schools did Priyank Loonker attend?
Priyank Loonker attended Mudra Institute Of Communication, Ahmedabad, National Institute Of Technology Surat.
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