AcqCom goes beyond a traditional digital marketing agency by incorporating specialized expertise in the areas of Affinity Marketing and Insurance. With diverse team of industry-savvy professionals, AcqCom brings a nuanced understanding of the Affinity and insurance landscape crafting targeted strategies to reach and engage the right audience. Our affinity partnerships include laser-focused targeting and messaging for Educators, Police Offers, Firefighters, Doctors, Nurses, Home Healthcare Workers, Lab Techs, Cleaning Professionals, Environmental Service Workers and more. Our services encompass search engine optimization (SEO), pay-per-click (PPC) advertising, social media management, content marketing, email campaigns, and web analytics. The agency excels in leveraging data-driven insights to optimize marketing efforts, ensuring clients receive customized solutions for lead generation, customer acquisition, and brand loyalty.

Responsible for the digital strategies around marketing, capabilities and customer experience for the Membership Rewards program across digital channels including mobile, web and tablet apps.

Transformed the customer experience by expanding personalization capabilities across the site to increase acquisitions via upgrades and cross sell across Consumer and Small Business owners.

Responsible for key P&L drivers and managed customer acquisition for the Charge products in the CFS channel,

Developed online targeting strategies for a marketing B2C portal targeted at a price sensitive customer base. Leveraged Cost Per Click (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) methodologies across various merchants. Managed Acquisition and Loyalty emails campaigns and leveraged Search Engine Optimization (SEO) to drive increased traffic. Aligned with partners (internal and external) to ensure successful execution.Grew the company from 2 to 50 people.

Responsible for launch of a new IVR system to enable CMs to automate stock option transactions. Managed a multi-application Trade Management Information System that enabled internal processing of stock transactions and launched a B2B intranet portal enabling clients to remotely access transactions real-time.

Developed and managed client relationships to grow business. Identified client needs, analyzed project profitability/ feasibility and aligned with partners to provide appropriate consultants.