I am a communications professional with over 10 years of experience in the Public relations, Corporate Communications and Development Sector. As part of India’s leading PR Agency team, I have assisted in shaping public opinion of my clients in both traditional and digital media. I believe in building strong media relationships to keep my clients in the front & centre of the news cycle. Known to be highly persuasive, I also have experience in Influencer Engagement.

As a part of the marketing team of Ketto, I spend my work time in planning, creating, maintaining favorable public image and enhance their persona both in new and traditional media; raise varied ‘issue awareness’ pan India and internationally; drive business through partnerships and brand collaborations.Being a part of the fundraising creative team, my time is spent working with some fabulous minds fromPR, Alliances, Digital marketing, Social Media, and Branding teams to create targeted campaigns by bifurcating the most appealing fundraising story among the 100 odd fundraisers every day and create an impactful integrated campaign.

As an Account Manager with K2 Communications, I am responsible for media outreach andcontent creation for real estate, interior and décor, technology, entertainment, andconsumer verticals. I solely handle all PR activities pertaining to Mumbai.

My role is to get new business and handle day to day operations of the firm.

My communications’ career spans a little over 2.5 years serving various clients from real estate, hospitality and entertainment. As an Account Executive with MSLGROUP in India, I was responsible for developing and executing effective communication strategies for building brand salience with the help of various creative and communication tools. This also includes day-to-day client interface – managing clients’ expectation, creating relevant content for the media pitches, providing feasible approach for increasing their visibility among key stakeholders, execution of the communication plan, key messaging, understanding and applying the tacit knowledge, etc.

1. External CommunicationsMedia Relations: Management Interviews• Media Person: Ms. Latha Venkatesh , a Banking Editor at CNBC-TV18 Mr.Deepak Parekh, CEO and Chairman of HDFC Ltd.• Media Person: Ms.Maneka Doshi, a Corporate Editor at CNBC- TV18Client: Mr. Keki Mistry Vice CM for Hdfc Ltd. (Co-ordination with journalists, news production team and HDFC Limited’s staff)Annual Report 2009-10• Proof reading• Maintaining Time-Control sheet• Dummy copy for Annual ReportMedia Monitoring and maintaining media docket. Print Media Electronic Media New Media 2. Internal communicationsHDFC QuarterlyIt’s a newsletter of Housing Development Finance Corporation Limited.• Formatting Index sheet and Time line sheet • Fillers, content contribution• Sorting and categorizing contributed material for an upcoming July HDFC LTD’s. Quarterly issue• Edited letters/articles of contributions for HDFC’s Magazine – Quarterly July 2010 3. Article contributionWorked on an article based on HDFC LTD.’s 'Social Initiatives’.

Worked as a pubic relations practitioner for an event of ‘Neelam Group’ Firm.

Freelanced and worked as part time journalist.