Invested my time in pursuing a certification in Digital MarketingLearnt swimming Focussed on fitness and health goalsTravelled lesser than aimed. Still catching up.Learnt French language A1 level

Leading the Bancassurance Account of AmEx for FGLI. This is an entrepreneurial project which involves strategizing the channel, product and P&L strategy of the Account. It incorporates identifying the Target Group, plan the multi prong approach to cross sell insurance to Amex credit card holders.

• Driving Topline through Upsell & Cross-sell, across channels • Campaign management across multiple mediums • Propensity Modelling and Analytics for need based selling• Segmentation and cluster targeting• Win back of lost customer• Vendor Relationship Management – 40 seats at call center and the Analytics partner • Translating customer understanding to actionable projectsKey Achievements for FY 16• 126% achievement of Revenue Targets • Won Bronze in Goafest Abby’s Award 2016 under Direct Marketing Category.

Profile here was a combination of Consumer Research and Market Intelligence:• Understanding Customer Profiles for various product lines, existing product proposition, business objectives and then arrive at gap propositions. This was done through primary research and synthesis. • Driving Promotions across all Product lines- Voice, VAS, Data & DSL• Championing projects involving Market Intelligence, Re-winning market share strategies in War Districts. Applying data insights and solutioning Go to Market strategiesManaged a Vendor Team of 7 Consumer Research Executives in this role.Next stint in Airtel was as Postpaid Product Manager. Handled a portfolio of Rs 450 Cr, the core agenda being to Grow Revenues, Control Churn and Enhance Process Efficiencies through:• Driving Upsell & Cross-sell Program branded as My Smart Pick (MSP)• Making CR increase interventions• Predictive Modelling for Churn Control & Zero Usage Management• Making right retention models at frontend – Best Value Plan on Calculator & SMS ModeManaged a Vendor Team of 20 Telecallers in this role.

Extend support to senior consultants on their Client engagement with leading insurance players in India. This involves: Problem solving and making end to end performance diagnostics packs for players- operational & functional performance, channel productivity maps, strategic control maps, peer comparison of processes and business priorities and acting as thought partner to arrive at final recommendations

This involved- Preparing Operating expenses plan, internal budgets and forecasts for Sales- Conducting sensitivity analysis on all budgets, forecasts and project proposals- Closely monitoring the actual (revenue & expense) against the budgets and variance analysis etc