I Established and founded a dynamic Public Relations and digital marketing company 'Equations PR and Media' with a focus on delivering high-impact results for funded start-ups and SME’s. Equations is an integrated communications agency having two offices in India and the United Arab Emirates (UAE) with a strong focus on story-telling and narrative building for emerging start-ups, SME’s and mid to large scale businesses across various sectors. The company takes a digital-first approach towards… Show more I Established and founded a dynamic Public Relations and digital marketing company 'Equations PR and Media' with a focus on delivering high-impact results for funded start-ups and SME’s. Equations is an integrated communications agency having two offices in India and the United Arab Emirates (UAE) with a strong focus on story-telling and narrative building for emerging start-ups, SME’s and mid to large scale businesses across various sectors. The company takes a digital-first approach towards communications to provide tailor-made solutions to clients across a wide range of sectors and industries such as technology, SaaS, retail, alco-bev, education, healthcare, lifestyle, funded start-ups, VC’s / PE's amongst others..I have successfully collaborated with diverse businesses, ranging from startups, SME's, listed companies to established enterprises, providing comprehensive PR strategies and digital marketing solutions.With a dynamic work culture and an experienced team, the company operates in various areas such as Public Relations which include services such as Brand building and reputation management, brand strategy and effective media relations, crisis management and spokesperson training. On the digital marketing front, we specialize in Search Engine Optimization (SEO), performance marketing, website development, influencer marketing and social media management. Show less

It was a leap of faith to move from a successful career in Public Relations to becoming a Managing Partner and Head of a PR company which I started with a dynamic Group. I was given the responsibility to set up a new PR division for the Group at a very young age. The company had varied interests in textiles, garments, fashion, technology and film production. My role primarily includes scouting for new business opportunities and areas for growth, on-boarding new clients and client management… Show more It was a leap of faith to move from a successful career in Public Relations to becoming a Managing Partner and Head of a PR company which I started with a dynamic Group. I was given the responsibility to set up a new PR division for the Group at a very young age. The company had varied interests in textiles, garments, fashion, technology and film production. My role primarily includes scouting for new business opportunities and areas for growth, on-boarding new clients and client management, hiring a team, managing the P&L and growth for the PR division.Key functions included strategising on PR campaigns, reputation management, planning and implementation of communication plans for client across various categories, organising and managing events and social media management. Show less

As a fresher in Public Relations, I exposed myself to learning the nuances of the PR industry. This included servicing and managing the reputation for national and international brands like Cisco, NXP Semiconductors, Bates 141, Walt Disney, Intelenet Global Services, Lupin Pharmaceuticals, etc. Client servicing, writing articles and press releases, authored articles, case studies, organising events and Press conferences, media interface and pitching stories to media, account management… Show more As a fresher in Public Relations, I exposed myself to learning the nuances of the PR industry. This included servicing and managing the reputation for national and international brands like Cisco, NXP Semiconductors, Bates 141, Walt Disney, Intelenet Global Services, Lupin Pharmaceuticals, etc. Client servicing, writing articles and press releases, authored articles, case studies, organising events and Press conferences, media interface and pitching stories to media, account management and reporting, briefing documents and briefing MD's and CEO's and managing key functions for clients were a part of my job role. The role gave me an overview on the know-how of the industry. Show less