Scaling a new age integrated content agency into 10 million dollar revenue using the power of marketing & technology. Growing and strategising the PNL by adding more business funnels for the organisation. Operationally scaling the organisation to withstand the growth in next 10 months by hiring the right leadership & speculating growth in all aspects.Also developing a strong culture of employee first organisations giving opportunities basis on talent and hunger for growth.

Formulating digital marketing strategy for various clients for maximum outreach.Content & Marketing strategy Video Marketing strategy Digital media planningInfluencer marketing Bloggers outreach

Heading the branding and marketing team driving the overall communication to establish Yepme, as a private label brand in the market.The target is to deliver growth in categories & profitablity by driving sales, traffic, innovations, design capability, quality & digital innovations across categoriesThe role involves formulating and executing brand and advertising strategy across all online and offiline platforms.This involves launching quaterly 360 degree Marketing Campaigns on television, print and social media to communicate the brand evolution to the end users hence building a strong foundation of the brand in the fashion ecommerce industry.Introduced 4 PAN India Celebrity endorsement led campaigns with Farhan Akhtar, Esha Gupta , Shah Rukh Khan and Rhea Charkraborty.Producing brand content through Creative Lookbook Shoot & Videos for all new season range or new categories.Heading a 20 people team of catalog writers, creative wirters, designers, production coordinators,stylist and photographers maintaining high quality content across all brand platforms.

• Leading a team of professionally skilled writers working on various sectors: Education, Healthcare, Infrastructure, etc• Handling the complete Online and Offline communication of the group internally and externally both.• Ensuring regular content updates and its relevance on the portals for traffic generation and to keep user interest alive through CMS based on Drupal, Wordpress.• Generation of SEO friendly keyword rich content for brand promotion through articles, blogs, press releases, stories, updates, etc• Maintenance and promotion of all the social media pages of individual brands by subsequent updating of events, links, photographs, videos, etc• Editing, posting and promotion of articles, press releases and blogs through high-rank websites and search engine optimisation.• Working on various parenting and general articles as a Ghost writer to the Chairperson for popular magazines and newspapers such as HT City, Times of India, India Today, Good Housekeeping, Femina, etc• Working closely on the branding strategies and online promotions with the online branding team.• Newsletter generation and circulation of internal communication mails, circulars, notices, etc.- Assisting in on-page optimization by providing inputs in keyword placement, thorough keyword research, writing Meta Tags, Meta descriptions, Title Tags, hyperlinking appropriate keywords, URL structure optimization and site structure optimization, for maximized indexing and keyword relevance.

Content Management System- Drupal and JoomlaBlogs- Wordpress, BloggerHandling a team of 10-15 copywriters for the research and development on various market trends/competitive analysis.Researching and formulating content for the telecommunication E-commerce website www.saholic.com through content management system.Preparing help documents and presentation for various high end gadgets and electronics on tools through TortoiseSVN.Writing reviews and responding to customer queries on external and internal websites.Writing articles on new launches or any other related topics and promoting the same on various high-rank websites.Coordinating for content inputs with the internal and external communications departments for latest launches and releases.Working on formulating new tools and techniques to up skill the work.Attending seminars and launch conferences for observing market trends and reporting the same.Writing, editing, and formatting blogs for our website.Promoting the brand through various Social media marketing techniques.Video editing through advanced softwares such as VirtualDub, Adobe Premier, etc for maintaining the YouTube channels and promoting the videos on other relevant platforms.Photo editing through Picassa, Photoshop and Techsmith softwares and subsequent upload on the website through CMS.Tagging and meta-tagging the content

Profile-Researching Content on fashion and lifestyle section for the online portal awaazindia.comAnalysing and formatting content for the website.Writing content guided by business acumen.Updating the website with latest updates or launches. Performing search engine optimisation for the websiteAttending and reporting launches, events and festivalsMaintaining online blog and responding customer queries.

Profile-Anchoring in a daily telecast show.Scripting for daily bollywood beat.News generation and formatting.Reporting and interviewing on special events like Women's day.

Working on international software handling various banking services-products like debit cards, internet banking, travel Insurance etc.Handling Daily, Monthly and Weekly MIS.Training new joiners as a Process expert.