Head - Paid Media, SEO & Web Analytics

Growth Marketing, Digital Branding, Adobe Analytics, SEO, Martech, Media Buy

Performance MarketingDigital AcquisitionAnalyticsWebsite ManagerSEO

Manage digital marketing and acquisition for assets and liability products

Manage Digital Marketing- (Sem, facebook, Adwords, GDN, instagram) & Acquisition for Credit Cards , loans and Mobile Apps.

• Leading Digital marketing campaigns - Search engine marketing, SEO, Display, GDN, Remarketing, Email etc. to drive Leads for seller acquisitions• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns for the Online Market and build a healthy Lead funnel.• Track, report, and analyze website analytics and PPC initiatives and campaigns.• Liaison and negotiate with media agencies to manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.• Optimize copy and landing pages for search engine marketing• Perform ongoing keyword discovery, expansion and optimization.• Research and implement search engine optimization recommendations.• Research and analyze competitor advertising links.• Develop and implement link building strategy.• Work with the website development agency to ensure SEO best practices are properly implemented on newly developed code.• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.• Managing agencies for various digital marketing campaigns• Guiding call centre to optimize funnel conversions and improve ROI for digital campaigns• Analyzing key metrics through analytics to drive efficiencies• Collaborating with cross functional teams to drive business objectives• Website / Microsites Development, Design and Maintenance• Product Launch Campaigns • Create and maintain key digital metrics reports and dashboards, traffic and acquisition, conversion, campaign metrics and forecasts.• Develop performance media plans to maximize impact on traffic and sales - forecasting business metrics such as volume, revenue targets, ROI and KPIs• Design, Develop, Testing and Maintenance of Microsite and Website.• Maintaining relation with agencies and vendors.

• Manage Email Marketing, Send Me Advisor campaign, SEM, PPC, Banners and displays.• Deal with vendors, billing and drive business through various activities.• Networking with web aggregators and agencies in order to create alliance opportunities for ICICI Prudential Products.• Interacting with vendors on a regular basis in order to manage their service.• Preparation and maintenance of Sales Reports.• Drive the Annual Budgets – (business numbers).• Responsible for the campaign profitability.• Responsible for handling complete campaign execution i) Agreement with the business team on all business assumptions ii) Agreement on the process of execution • Regular Interaction with the Sales team for the processes assigned to them• Formulate a monthly campaign calendar with partners• Share the performance of campaigns regularly with the partners• Responsible for the following:i) Campaign Launch – test & roll outsii) Check & analyze the daily activityiii) Setting new processes and tie ups with new vendors. • Responsible for the productivity of the workstations aligned to the • Responsible for Sales revenue.• Work closely with Sales team to ensure profitability of the campaign• Establish intimate working relationships across departments, such as Sales, Operations, IT, etc.