An idea pollinating venture that uses brand strategy principles to work at the intersection of impact, culture, brand growth and business. Designed on the foundational belief that listening is the most potent intervention tool, Moth caters to those who seek change for growth and consider themselves changemakers. Changemakers who cut across industries and categories - profit or impact led, consumer groups - underserved and served, segments, digital-first or integrated services and products… Show more An idea pollinating venture that uses brand strategy principles to work at the intersection of impact, culture, brand growth and business. Designed on the foundational belief that listening is the most potent intervention tool, Moth caters to those who seek change for growth and consider themselves changemakers. Changemakers who cut across industries and categories - profit or impact led, consumer groups - underserved and served, segments, digital-first or integrated services and products. We are two friends who started out as colleagues and have now evolved into partners, Moth having emerged from the intersection of our interests and purposeful intent. If there's a question, specific challenge or anything else that comes to mind as you read this, we'd love to chat with you. Skills: Creative Strategy · Workshop Development · Workshop Presentation · Facilitation · Category Insights · Category Analysis · Consumer Research · Capacity Building · Impact strategy · Digital Marketing · Marketing Strategy · Brand Strategy · Culture insight · Communication Show less

I help business owners create brands that their consumers can engage with, whether it be through logo design, brand and marketing materials or the written word. Over 14 years of experience in varied sectors like education, marketing, advertising and design has given me a good understanding of how I can help brands grow through visual and textual messaging.My strategic thinking finds creative expression through minimalist and bold visualisation. I am also an experienced writer and editor… Show more I help business owners create brands that their consumers can engage with, whether it be through logo design, brand and marketing materials or the written word. Over 14 years of experience in varied sectors like education, marketing, advertising and design has given me a good understanding of how I can help brands grow through visual and textual messaging.My strategic thinking finds creative expression through minimalist and bold visualisation. I am also an experienced writer and editor with excellent proficiency in English.Sharing different time-zones and working across borders with my clients has made me a flexible, organised and focused businessperson. I’ve also built a great rapport with all my clients and some have even become long-distance friends. Show less

Brand Strategy, Campaign Planning, New Business Development, Corporate Communications, Consumer Research, Digital Strategy, Primary and Secondary Research

New Business Development, Thought Leadership Publications, Brand Identity, Strategic Planning, Internal systems and processes, Corporate Intranet

National winner of the L'Oréal Brandstorm 2007 India edition and represented India in the international finals in Paris competing with teams from 36 countries. Crafted a brand launch and marketing plan for the Redken for Men professional range of products.

Research and design of course structure and material, Complete design and execution of the product for TOEFL, Co-ordination and interaction with teams across various levels both within and outside the organisation

Content development and conceptualization at the advertising agency, Client Servicing, Direct interaction and overseeing of processes at vendor’s end, Managing a diverse and talented team of creative professionals