Priyanka Padode Sheth Email and Phone Number
Priyanka is a New York University graduate with majors in journalism and the business of media. After spending 2 years at Deep Focus in New York, a cutting-edge digital content and media house, managing international brands like Pepsi and Lay's, she moved back to Mumbai to start her own entrepreneurial venture called DezignGenie.com.DezignGenie.com was an interior and architecture platform that enabled users to look through interior photos, save them to personal boards, connect with architects, interior designers and stylists and book them for jobs. The platform also enabled users to purchase interior products directly from suppliers.Equipped with entrepreneurial experience and a deeper understanding of the digital space in India, Priyanka joined her family’s B2B media and publishing business. She spearheaded the digital transformation of the business for 3+ years, building and nurturing a team from scratch and creating new avenues for digital revenue.She's currently the head of Client Servicing and Brand Solutions at Pocket Aces, a digital entertainment company that creates relatable as well as path-breaking content through it's channels. All branded associations for the company's channels - FilterCopy (bite-sized content), Dice Media (long-form series), Gobble (food, travel and lifestyle channel), Loco (gaming platform) and Nutshell (informative videos) - falls in her purview.
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Head Of Business And OperationsIplix MediaMumbai, Mh, In -
Head Of Business & OperationsIplix Media Mar 2024 - PresentMumbai, Maharashtra, India
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Head Of Client Servicing & AdsharePocket Aces Jul 2020 - Mar 2024Mumbai, Maharashtra, India- Executing and conceptualising digital content campaigns for over 150 brands a year, including sectors like FMCG, consumer wearables, fin tech, beauty, fashion, health & wellness among others- Leading a central team to flawlessly execute, strategise and delight customers across our channels FilterCopy (short format), Dice Media (long format & series), Gobble (travel, home & food), Loco (gaming & e-sports) and Nutshell (infotainment) - With a repeat clientele of 70%, spearheading one of the most dynamic and diverse teams at Pocket Aces- Leading revenue strategy across platforms like YouTube, Facebook, Instagram and Snapchat- Responsible for optimising content across all channels and suggesting recommendations, new formats to the content teams to achieve a yearly AdShare target -
Digital Business HeadAsapp Info Global Services Pvt Ltd Jan 2017 - Jul 2020Mumbai Area, India- Responsible for increasing digital contribution to overall company revenue.- Built and leading a team of 20 across digital marketing, digital product development and sales.- Developing new digital products: video stories, digital only subscriptions, SaaS enabled product videos which drive revenue growth.- Responsible for the redesign and enhancing functionalities of 10 publication websites to improve user experience. - Responsible for the increase in digital traffic MoM for all websites. -
FounderDezigngenie.Com Nov 2014 - Dec 2016Mumbai Area, India- An inspiration platform for design and interiors that allows users to browse photos, book services and buy products.- Built a database of 10,000 professionals and 30,000 products.- Clocked 100,000 visits a month.- Built and led a team of 15 from scratch.
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Associate Manager, Social Media CommunicationsDeep Focus Jun 2012 - Jul 2014Greater New York City Area- Creation of disruptive content for global brands like Pepsi, Lay’s and truTV.- Core team member for Lay’s Shorty Awards nominated digital campaign, “Lay’s 75 Days of Summer.” - Ideation and management of digital strategy for the brands across social channels.- Tools Used: Radian6, TweetDeck, Hootsuite -
Digital News And FeaturesNew York Daily News Sep 2011 - Dec 2011- Wrote stories for the web that got published on the New York Daily News website.- Tools Used: CMS and Content Editor. -
Digital News InternAbc Television May 2011 - Aug 2011New York, New York- Ideated, wrote and published news stories on the WABC-TV website.- Created visual content for the website including videos, photographs of live events.- Tools Used: Final Cut Pro, Adobe Audition, Fuse Approve -
Good Housekeeping Research Institute - Nutrition InternHearst Magazines Oct 2010 - Dec 2010Greater New York City Area- Researched, ideated and wrote nutrition focused articles.- Directly worked under and reported to the Nutrition Director. -
Assistant DirectorDharma Productions Pvt Ltd May 2010 - Sep 2010Mumbai Area, India- Director's Assistant on a then to-be-released film "Dostana 2."- Research on shoot locations, themes, shooting techniques.- Meeting and casting potential talent with the Casting Director. -
Mtv Marketing InternViacom 2006 - 2007Mumbai Area, India- Digital marketing and strategy for a new show, "Stunt Mania."
Priyanka Padode Sheth Skills
Priyanka Padode Sheth Education Details
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Journalism, Nutrition, Business Of Media -
Bd Somani International SchoolHigh School Diploma -
Bombay International SchoolIcse
Frequently Asked Questions about Priyanka Padode Sheth
What company does Priyanka Padode Sheth work for?
Priyanka Padode Sheth works for Iplix Media
What is Priyanka Padode Sheth's role at the current company?
Priyanka Padode Sheth's current role is Head of Business and Operations.
What schools did Priyanka Padode Sheth attend?
Priyanka Padode Sheth attended New York University, Bd Somani International School, Bombay International School.
What skills is Priyanka Padode Sheth known for?
Priyanka Padode Sheth has skills like Leadership, Feature Writing, Writing, Fact Checking, Adobe Audition, Social Media, Dance, Client Relations, Content Management, Sales, Acting, Report Writing.
Who are Priyanka Padode Sheth's colleagues?
Priyanka Padode Sheth's colleagues are Avantika Bisht, Rishabh Sharma, Dishant Baghel, Jagriti Pahwa, Himanshu Rajani, Sanskar Bajaj, Khushi Chaudhri.
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