- Oversee intake and execution workflow for paid marketing and lead generation activities in partnership with cross-functional internal stakeholders- Generate leads from every possible paid source while controlling overall ROI and manage monthly, quarterly and annual budgets for the paid marketing department- Track, report and optimise key business metrics across different channels using a variety of tools-

Solution-focused and result oriented professional with 7 years of experience in Digital Marketing domain.Currently, associated with Mydreamstore, an e-commerce Start-up based in Hyderabad, as a Facebook Marketing Analyst specialized in Facebook & Instagram marketing.

o Handling credit portfolio of counterparties for one of the leading oil and gas industry solution providers and helping them to mitigate the trade credit risko Leading the project, and managing a small team of financial analysts o Providing project-related trainingo Maintaining regular communication with the client on deliverables and querieso Analyzing counterparty’s business performance, financial statements and industry outlook for taking sound credit decisions

o Conducting quantitative and qualitative analysis of a company by studying its financials that help in generating Performance Reports for assigning a credit ratingo Interacting with the client to gather the information that helps in assessing their credit requirements pertaining to Working Capital and Term Financeo Assisting in risk management by highlighting parameters, measuring operational, financial and business risko Team handling and team management