Priyanka Sankaranarayanan Email & Phone Number

Bangalore

• Identifying opportunities and issues following pre-defined business processes. Provides technical and analytical assessments and recommendations; presents findings to key stakeholders.2.Use statistical modelling techniques to give predict the sales, customer churn out rate, to give optimal price points for the products

Bangalore

- Customer Segmentation – Identified customer segments that are most likely to engage with the client in placing high value orders and provided recommendations to better engage these customers- Pre -Post analysis – Measured the performance of a new app launch by analysing the incremental sales generated by the targeted group in correspondence to the holdout group in the pre and post time frame - Customer Targeting – Created a logistic model to target the customers with the highest propensity to buy a specific product to increase the effectiveness of targeting campaigns- Digital Performance Report – Built a dashboard in Tableau to measure the performance of the digital platform and transactional KPIs- Retail Pattern Analysis – Performed a study on customers buying the gift merchandise and analysed their change in transactional behaviour across multiple time frame to help the business optimise the product variety and increase the sales profitabilityInventory Management – Using the historical data divided the retails stores into regions and made a study to stock the products based on the demand- Have created automated reporting system using VBA by connecting various data sources like Google analytics, OBIEE, App Annie, Teradata and generated insights out of these reports by simple descriptive and exploratory analysis- Have created automated Emailing system for the target audience for daily updates on the transactional and Customer loyalty information using SAS

Bengaluru Area, India

Software developer with 2 years experience in Teradata, Coldfusion. Developing and maintaining web modules and data warehouse system for marketing research

Bachelor Of Technology (B.Tech.), Information Technology

Activities and Societies: Table tennis, National conferencedOrganising secretary in Sports Participated in Data mining National.

Bachelor'S Degree, Information Technology

Activities and Societies: Table tennis, Journal publishingEngineering Graduate specialized in Information technology and was into sports.