With over 12 years of experience in both agency and client-side roles, I have honed my expertise in PR and marketing. During this period, I have had the privilege of working with a diverse range of clients, including RTL, for whom I have been providing dedicated service for over 1.5 years. My journey with RTL has now progressed to an exciting new chapter as I join them as the Assistant Vice President (AVP) of Marketing & PR.In this role, I will be focusing on several key areas:- Marketing Strategy: Developing and implementing comprehensive marketing strategies to enhance brand visibility and drive business growth.- Public Relations: Managing public relations efforts to maintain a positive company image and effectively communicate key messages to target audiences.-Event Planning: Organizing and overseeing events that align with the company's strategic goals and engage stakeholders. -Internal & External Communication: Enhancing communication channels within the organization to foster a cohesive work environment and ensuring clear, consistent messaging to external audiences.This opportunity allows me to leverage my extensive background in PR and marketing to contribute to RTL’s continued success and growth.

As a PR & Marketing Lead Consultant, I led a team of 8 professionals, overseeing the creation of all marketing and PR collateral. I managed event participation and collaborated closely with external agencies to ensure the successful execution of campaigns and initiatives. My responsibilities included guiding the team in producing high-quality content, coordinating with agencies for efficient campaign execution, and ensuring that all deliverables were aligned with the brand’s objectives and timelines. I focused on fostering strong internal and external relationships, driving brand visibility, and delivering measurable results to support overall business growth.

I worked independently, managing freelancers for various brands, leveraging my 10 years of experience as an entrepreneurial marketing communications leader. My expertise spans marketing strategy, digital marketing, content creation, and internal communications. I’ve developed and executed targeted marketing campaigns designed to engage audiences and build brand awareness, especially for new businesses entering competitive markets.By utilizing a combination of market research, digital advertising, social media, PR, and offline marketing, I’ve crafted customized strategies that resonate with key audiences and deliver measurable results. I’ve ensured consistent, unified messaging across all platforms, driving customer loyalty and fostering long-term engagement. My ability to lead cross-functional teams and manage freelancers has enabled the seamless execution of high-impact campaigns aligned with broader business goals and growth objectives.Notable clients include Okinawa Scooters (electric vehicle manufacturer), Smarten Power Systems (power backup solutions), and Raha LLC (plant-based supplement B2C startup, Dubai). In each case, I successfully applied these strategies to elevate their brands and position them effectively within their industries.

Coordinating and executing the various tasks necessary to produce and deliver high quality crops to market.Managing staff, maintaining vendor and client relationships, budgeting. Maintaining Public Relations with Industry Specialist, media & Analysts.

As a marketing communications leader with extensive experience in strategy development and cross-functional collaboration, I have successfully led a range of initiatives that drive business growth and enhance internal and external engagement. My role spans strategic planning, creative development, sales support, and event management, ensuring that marketing efforts are aligned with broader company goals. I have had the opportunity to work with a diverse range of clients across multiple industries, including prominent brands such as Asian Paints, Boston Consulting Group, Evalueserve, EXL, KFC (Yum Group), Centria, Mobileum, Nikon, and many others. This broad client exposure has allowed me to develop tailored marketing strategies, creative solutions, and communication initiatives that meet the unique needs of each sector while driving measurable results. Here's an overview of my key responsibilities and achievements:- Creating Presentations: Designing and delivering compelling corporate, promotional, and product presentations for clients, internal teams, and management.- Driving Sales Lifecycle: Leading the sales process from research and prospecting to customized proposals and seamless client onboarding.- Coordinating Marketing Creatives: Collaborating with the design team to create consistent, impactful marketing materials that align with brand identity.- Strategic Sales Growth: Partnering with sales and marketing teams to develop and execute strategies for business expansion and new client acquisition.- Managing Event Content: Conceptualizing and creating content for corporate events, coordinating with vendors for timely and high-quality execution.

Acquiring new clients and ensuring their requirements are met by working closely with both operations and creative teams. This collaborative approach helps in developing tailored solutions that align with the clients' goals. I take a hands-on role in designing unique event strategies, incorporating fresh ideas to create memorable experiences. From concept to execution, I oversee every phase, including pre-event planning, seamless coordination during the event, and comprehensive post-event follow-up to ensure all objectives are achieved and clients are fully satisfied. This end-to-end management ensures that each event is executed flawlessly, delivering exceptional results and fostering long-term client relationships.

I worked as a Lifestyle Reporter for the Haryana region, covering a wide range of lifestyle topics. In addition to reporting on local trends and issues, I contributed as a freelancer, writing specific debate columns that delved into contemporary lifestyle matters. These columns were designed to engage readers in thoughtful discussions on relevant societal issues, blending expert opinions with diverse perspectives. My role involved researching topics in depth, interviewing experts and local personalities, and crafting compelling content that resonated with the audience. This experience allowed me to hone my skills in writing, analysis, and storytelling, while staying attuned to the cultural nuances and interests of the region.