Directed commercial strategy, including sales, merchandising, and pricing, to drive brand growth and omni-channel expansion. Collaborated on P&L roadmap and optimized store performance through internal benchmarking. Led a team of buyers and merchandisers to achieve market-leading results in the Philippines.

Oversaw annual financial forecasting and budgeting for stores, setting merchandising standards and sales targets. Optimized store costs, established contract structures, and developed management plans while collaborating with Merchandising and Logistics to maintain optimal inventory levels.

Led the store development team to achieve ambitious expansion targets by selecting optimal locations, defining store sizes and designs, and forecasting turnover. Collaborated with country management and sales departments to create the Store Size Matrix and maximize sales potential using global benchmarks and local insights. Managed a team of architects and store developers, working closely with the global store design team.

Oversaw buying, merchandising, and allocation for Women's and Young Girls' Concepts during the launch phase in India. Key player in establishing merchandising practices and strategic pricing, adapting buying to local trends and preferences. Partnered with HQ for market feedback and drove stock and discount strategies for full-price campaigns and promotions.

Led UCB’s product portfolio strategy, driving competitive positioning and profitability across multiple categories and channels. Directed product teams in developing seasonal ranges, collaborating with cross-functional leaders to meet P&L goals. Reported to CEO and global HQ, while overseeing vendor management and pricing negotiations.

Led Ladieswear & Innerwear product range, overseeing a team of designers. Selected international collections, identified local market gaps, and developed designs to drive sales and profitability. Collaborated with global HQ, local sales, sourcing teams, and vendors to achieve business objectives.

Began as a Designer for the in-house Menswear brand "East," creating seasonal collections and presenting them to major retail stores across India. Later transitioned to the S.Oliver team as an Assistant Buyer during their brand launch in India.

Led the design and development of the Mens Casualwear range, collaborating with designers, pattern makers, and sourcing vendors to create seasonal collections aimed at maximizing sales and profitability.