Core Skills in Digital Marketing1. Digital Marketing Strategy: Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.2. Campaign Management: Plan, execute, and monitor digital marketing campaigns across multiple channels such as search engines, social media, email, content marketing, and display advertising.Ensure campaigns are optimized for maximum reach, engagement, and conversions.3. Budgeting and Resource Allocation: Manage digital marketing budgets, allocate resources effectively, and prioritize initiatives based on ROI potential.4. Analytics and Reporting: Utilize analytics tools like Google Analytics to measure the performance of digital marketing campaigns. Analyze key metrics such as website traffic, conversion rates, click-through rates, and customer engagement. Generate regular reports and provide insights to stakeholders for data-driven decision making.5. Search Engine Optimization (SEO): Oversee SEO activities to improve organic search visibility, drive targeted traffic, and enhance website rankings. Coordinate keyword research, on-page optimization, link building, and technical SEO initiatives. Stay updated with search engine algorithm changes and industry best practices.6. Paid Advertising: Develop and manage paid advertising campaigns across platforms like Google Ads, social media advertising, display networks, and remarketing. Monitor campaign performance, optimize ad targeting and messaging, and ensure effective budget utilization.7: Content Marketing: Develop content marketing strategies to attract and engage target audiences.Implement on-page SEO to enhance content visibility.8. Social Media Management: Oversee social media channels and develop strategies to increase brand visibility, engagement, and community growth.9. Conversion Rate Optimization (CRO): Identify areas of improvement in the digital marketing funnel and implement strategies to optimize conversion rates. Conduct A/B testing, analyze user behavior on websites and landing pages, and make data-driven optimizations to improve user experience and maximize conversions.Certifications1. Certified in Google Data Studio (GDS)2. Google Ads Search Certification 3. Google Analytics 45. Google Tag Manager6. Digital Marketing from HubSpot7. Content Marketing from HubSpot8. Email Marketing from HubSpot9.Perusing PowerBI and Tableau