Priyanka Deb Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Leading cross-functional programs to enhance supply chain efficiency and vendor experience by improving payment transparency and resolving inbound defects. Designing and implementing tools to streamline GRN process, dispute management and reconciliation processes, reducing operational risks.

Bengaluru, Karnataka, India

Enhanced customer experience by reducing contacts per booking by 73%, surpassing the target. Improved service quality through vendor collaborations and addressed recurring issues with top defaulting operators. Increased CSAT by 12% through driver analysis and service recovery SOPs, while reducing operator cancellations to boost booking reliability.

Bengaluru, Karnataka, India

Summary of Flipkart Supply Chain Profile (Mother Hub & Grocery):Led pan-India packaging supply chain operations for Mother Hub and Grocery verticals across 30+ fulfillment centers, delivering 98% TAT against a 6-hour target. Achieved a 43% reduction in Cost per Shipment (CPS) through innovative packaging. Implemented Just-In-Time inventory for high-turnover SKUs, cutting Days on Hand inventory by 45%. Spearheaded sustainability initiatives, adhering to Extended Producer Responsibility (EPR) norms, and partnered with vendors to lower carbon emissions.Launched scalable packaging supply chains for new verticals, including Grocery (GTNL and Hyperlocal), spanning 8,000+ pin codes. Designed and rolled out an in-house ERP system adopted by 7,000+ users, improving supply chain visibility and performance

Bengaluru Area, India

Led initiatives to enhance last-mile delivery experience, including campaigns to reduce fake updates and professionalize delivery personnel through Appearance, Attitude, and Communication (AAC) training. Designed customer-centric programs such as empowering differently-abled individuals (eDAP) for delivery, maintaining a CSAT of 95%+.Organized customer engagement initiatives, including events for underprivileged children, fostering brand loyalty. Improved readiness for Big Billion Day sales, boosting CSAT from 69.97% to 92.77% and reducing undelivered rates from 13.4% to 2.2%.

Bengaluru Area, India

Core responsibilities: Marketing, branding, training and development, media planning & advertisements, strategy formulation, activation plans for marketing (ATL/BTL), visual merchandising, developing product launch strategy and implementation, beauty advisors management, modern trade promotions.Industry: Beauty, wellness, retail, service, hospitality New brand Development. Work on various matrix- Sales matrix, Foot fall matrix, ticket per customer matrix, Service line/ product line seasonal buying pattern etc and derive actionable marketing/ branding and communication plans.Branding Portfolio: Work on business to revamp the existing brands. Assessing current problems ailing the business viz Marketing, Sales Management, CRM management. Media Management: Creation of media plan and timely execution across electronic, print and digital mediums. Activation: ATL & BTL activations to support awareness, trial and repeat for the brand. Monitoring and reviewing promotions in order to increase market share and sales. Client Engagement: create customer engagement programs.Agency Management: Brief and co-ordinate with PR and design agency for development of creative, artworks, etc and ensure 360 approach for the brand.Market Research: Qualitative and quantitative analysis of the market for allocated categories. Budget Planning: Manage P & L of the brand Regional Marketing: Identify and analyze location specific requirements. Vendor Management: Vendor management for various items Merchandise, Collateral – Printing & POS materials & agencies on board.Team Management.

Bangalore

New Brand DevelopmentCompetition AnalysisMarket ResearchTeam Management

B2C and Corporate Sales: Managed a dual sales model (B2B and B2C), successfully acquiring and maintaining key accounts.Market Development: Identified and developed new markets for data card and international SIM card plans.

Post Graduate Diploma In Management, Marketing/Marketing Management, General

Activities and Societies: • Core member of the debating society (Sansad) of IILM-GSM • Organized multiple events like “follow the leader”.

Icse, Regular/General High School/Secondary Diploma Program

• ISC (New Delhi) from Rajendra Vidyalaya, Jamshedpur • ICSE (New Delhi board) from Rajendra Vidyalaya, Jamshedpur