Priyanka Durgadoss Email & Phone Number

San Francisco, California, United States

Kista, Stockholm, Se

- Created a comprehensive marketing plan for an incubated business unit at Ericsson- Managed the budget and roll out of various marketing activities for the business unit, ranging from event participation, product materials (videos, demos, white papers), social media presence, internal communications, PR activities, leadership showcasing, sales trainings and partnership forums.- Served as the POC to balance the goals and interests of the localized UDN business unit leadership and the centralized marketing leadership at the Swedish headquarters- Key contributor on the market analysis and marketing section of the investor facing business plan - Managed all the internal communications related to the business unit spin off.- Managed content creation for keynote speaker events, analyst briefings, press releases and all hands employee meetings

Kista, Stockholm, Se

- Managed the messaging and the creation of a unified value prop for the entire portfolio of TV and Media products @ Ericsson- Spearheaded the creation and roll out of a comprehensive TV & Media portfolio sales playbook- Led training of global sales teams on portfolio messaging and branding- Worked closely with the Marketing and Sales Leadership to identify gap areas and represented the TV business @ tradeshows and events - Key contributor in campaign and content planning at the portfolio level Headed the revamp of the TV and Media webpages on the Ericsson website

Kista, Stockholm, Se

- Owned the PMM plan and developed positioning and messaging for Ericsson’s Cloud TV platform and articulated value proposition in marketing assets and sales enablement tools- Created go-to-market plans and launch plans in close collaboration with product management, planning and other cross functional teams to drive integrated marketing activities - Leveraged market and competitive intelligence to influence product strategy and feature prioritization- Led engagement with external creative agencies to develop consumer narrative demos and product videos - Authored thought leadership content pieces including whitepapers, business and technical briefs on next generation product capabilities - Recognized as a high potential employee; provided with accelerated professional development opportunities

Stanford, Ca, Us

Stanford Innovation & Entrepreneurship CertificationProvided course guidance for marketing, innovation and entrepreneurship assignments for top 10% of HP employees attending the Online Stanford Certification program for accelerated career development.

Kista, Stockholm, Se

• Created innovative mobile broadband plans for Facebook and video applications and constructed models to assess their economic feasibility• Presented key findings to sales teams in Latin America & Africa to explore implementation potential for telecom operators in the regions• Managed 17 Stanford University students working on 3 Ericsson sponsored Marketing projects• Captained the marketing team in the Silicon Valley Heart & Stroke Walk; highest funds raised and walkers recruited within the Ericsson Silicon Valley campus• Awarded the Ericsson Silicon Valley – Best Intern Award for Summer 2013

TWITTER: • Conducted user profiling, analyzed social media usage patterns and user interactions with brands on Twitter and other competitors for Latin America & South East Asia markets• Presented findings to the International Strategy team to expand Twitter’s presence in these regionsYIFTEE (Bay Area based online social gifting start-up):• Evolved marketing strategies to successfully build and execute Public Relations Campaigns to jump-start the venture's branding and awareness in the Tech industry circles.

• Defined a growth strategy and identified key partnerships to support the expansion of a $3M Life Sciences client (Top 100 Small Business in Dubai); 10 year CAGR – 20%• Developed a qualitative model to identify potential applications for a new ‘Lab on Chip’ diagnostic technology in the US• Developed market entry strategy for setting up a Ready Mix Concrete Manufacturing facility in Abu Dhabi for a $15B infrastructure client • Performed a market feasibility study for setting up a Minimal Invasive surgery facility for treatment of obesity in the UAE (Project cost: $10M)• Performed a technology and economic assessment study for setting up a lubricant re-refining plant in Saudi Arabia• Carried out a techno-economic viability study for setting up a third party logistics company in UAE

Cincinnati, Ohio, Us

Recommended strategies to increase market share and improve in-store product placement of the fabric softener brand ‘Downy’; conducted consumer surveys, market analysis to support recommendation

Conducted market research, perception surveys and competitive analysis to support client engagements; published syndicate industry research reports

London, Gb

Conducted Assay optimization, drug testing, protein extraction, proteomics of Leishmania cells that cause Cutaneous Leishmaniasis

Ms, Management Science And Engineering

Post Graduate Program In Management, Marketing

B.Tech, Biotechnology

High School, Science Group