Priyanka Gupta Email & Phone Number

Singapore

Singapore

Part of Global Integration Team for Low Carbon Fuels function of Shell. Executing business critical ventures from conception to implementation to integrate it within the business with our partners and to make a difference to the planet.

Malaysia

Lead demand planning for the high growth Shell India lubricants business to drive best in class forecasting and S&OP processo Created accurate, rolling demand forecast to ensure delivery to multiple customers through Direct & Indirect channels for globally sourced SKUs from depot locations across the countryo Led regular, business discussions with Global Key Account managers across sectors to meet SLAs on-time, in-full and optimizing inventoryo Facilitated and led monthly consensus business review meetings with cross-functional (including country GMs) engagement on demand building blocks, changes to demand plans, challenging assumptions & reviewing risks and opportunitieso Built credibility with internal & external stakeholders (C-suite, Executive level) through collaboration for use of S&OP forecast as the framework for all key business decision making across functions (finance, supply chain, marketing, sales)o Analyzed and distilled complex, multi-dimensional historical data, dynamic market insights and external factors using deep understanding of various sectors and statistical models to quantify all ambiguous inputs into 18 months rolling forecastBusiness Milestones Achieved:o Improved demand forecast accuracy (DFA) to 66% (from 51%) for strategic global key accounts through mutually beneficial solutionso Identified need, designed and conducted educational engagement session on S&OP using monthly nuggets to sensitize 150+ stakeholders

Malaysia

Responsible for commercial & operational liaison of the mature Thailand lubricants business for near- & long-term demand managemento Devised precise demand forecast through succinct S&OP process, enabling monthly supply of Shell lubricants to multiple customers across Direct and Indirect channels for SKUs for which materials are procured globallyo Led S&OP Step 1 and Step 2 by ensuring collection, validation, maintenance, sign-off of S&M inputs, market trends and external factorso Ensured demand management for SKU transitions, BCIs, BCWs, STEMs. Contribute to IBV Planning for rolling 3 years detailed plano Drove Short Term Adjustment (STA) process, regular weekly cadence to ensure short- and long-term delivery across domainsBusiness Milestones Achieved:o Delivered Highest Country Demand Forecast Accuracy (DFA) in APME ~61%, Highest Bias in Control in APME~18%o Delivered a Record High 84% DFA in the month of Oct ’21 despite the Covid-19 and STEM challenges.o Undertook regional leadership in APAC to aid countries like Vietnam in their DFA Improvement solution & engagement

India

Account Management and Channel Marketing- Developed holistic, end-to-end solution for strategic key accounts by identifying their customized business needs and curating perfect fit portfolio, merchandizing solutions, loyalty programs and CRM by liaising with different teams in Mars- Led perfect store program through global Nielsen program- Lead the trade marketing and outlet extraction project in top 50 cities to capture category- Drive engagement programs nationally by designing & executing programs for growth through business partners- Plan, develop and implement customer and channel brand activations using promotional, POS and BTL supportSales IT & Business Insights- Lead data analytics projects for visually presenting & communicating insights to sales organization and senior leadership- Devise and execute business KPIs led national analytics dashboard to enable transparency and action for leading indicators- Creatively analyze data derived from various sources like SAP, Distributor Management Systems (DMS), Nielsen data and other digital and IT platforms for tracking and measurement to provide meaningful insights for organization at every level- Enable GTM drives, new launches, focused brand activations and channel growth programs through IT enablement and data visibilitySales Force Effectiveness and Engagement- Translate organizational strategies into incentive plans, compelling brand energizers to motivate the sales team- Drive communication & engagement in sales organization through creative newsletters, field townhalls and international events- Create and drive unique reward and recognition program for 1700+ members of sales team driving India businessPeople and Organization and Budget Management:- Empower sales team with knowledge, tools, processes for executing loyalty, visibility, business development programs- Responsible for engagement and capability development of 35+ sales managers, 200+ sales executives, 1500+ 3P representatives.

Kolkata, West Bengal, India

• ASM for entire state of West Bengal as well as Andaman and Gangtok, leading a team of 7 sales officers and 55+ FOS to deliver sales and distribution across• Spearheaded and led the distribution of Doublemint in the East region by reaching 5000+ outlets with dropsize VPO in Kolkata within Phase I of Launch• Handled sales in diverse geography- metro city Kolkata, hub and spoke model across rest of Bengal and distribution drive in hills (including Gangtok) and in tropical tourist spots like Andaman with 30+ distributors, 250+ wholesalers and 7000+ retailers• Designed state specific trade scheme and incentive structure for channel partners• Responsible for 41% Quarter on Quarter growth along with 18% improvement in phasing and 3% improvement in active distribution• Enhancing corporate and brand perception by engaging with trade & channel partners and focusing on FFE to drive business growth• Formulating period wise merchandizing and sales force management plan to ensure growth with compliance to credit and market ethics

Gurgaon, India

Interned in the Rural Marketing Vertical- Brand Communications and Business Development supportProject Scope: To build a continuous engagement program for the Registered Medical Practitioners (RMPs) in GSK covered villages to drive brand advocacy and prescription, thereby building brand credibility with the rural consumers• Conducted primary research and gathered in-depth insights about RMPs and final consumers from 18 villages across WB, Bihar and UP• Developed and implemented branding of a comprehensive engagement model for RMPs by building their long-term capability • Piloted RMP mobile learning module to build capability as the first step of the engagement model in Hajipur and Chapra area of Bihar reaching out to 100+ RMPs, provided recommendations based on impediments, suggested KPIs for pilot and scale- up post pilot

Dang, Nepal

Interned as a part of Development of Corporate Citizenship for 6 weeks.Worked with Nepal’s National Rural and Renewable Energy Programme to devise a sustainable energy plan to support MSMEso Interacted with Under Secretary (Planning and Programs), Government of Nepal, Mr. Ram P. Bhattarai to discuss project scope for near- and longer-term circular economy solutions for isolated micro hydropower projects through rural electrificationo Piloted project for improving effective direct channel communication by bringing in individual facilitators to expedite credible communication among intended beneficiaries. Recommended long term sustainability of micro hydro power plants.• Gained insight by conducting primary and secondary research and analyzed the findings leading to identification of short term problem of having ineffective communication with beneficiaries and long term problem of sustainability of isolated micro hydro-power plants• Executed short run plan to improve effective direct channels by bringing in individual facilitators to expedite credible communication • Conducted extensive study to come up with recommendations that would lead to long term sustainability of micro hydro power plants

Kolkata Area, India

Internship of five weeks under the Marketing Manager, KolkataProject Scope: To find non- conventional marketing opportunities at the point of consumption• Conducted observational research, spot survey and recce and identified white space opportunities to instill consumer desire and action• Devised experiential marketing and promotional strategies for consumer interruption at consumption points like street food outlets

Master Of Business Administration - Mba, Marketing

Activities and Societies: Core Team Member of prestigious Economics Forum Organizing member (Creative Team) Sprint’15, India’s second.

Master'S Degree, Advanced Course In Marketing And Analytics

Bachelor Of Commerce (B.Com.)

Activities and Societies: Secretary and Head of Events and Marketing of Inertia‘14- International Summit on Marketing of India Cinema.

Higher Secondary Education (Cbse), Commerce

Activities and Societies: Environment Club, Debates, Best New Student Award

School Leaving Certificate (Slc) Equivalent To Secondary Level Examination

Activities and Societies: Environment Club, Project and Report Making, Photography, Dance and Cultural Activities, One Act Plays, Web.