Priyanka Kumar Email & Phone Number

Gurugram, Hr, In

- Responsible for Planning & Managing cumulative MWB for a business of 1350 crores across 145+ stores in North & South India respectively with focus on fbb standalone stores.- Conceptualized and executed Mass Media ATL and BTL campaigns to increase sales/NOB/walk-ins.- Curated composite digital marketing plan for a targeted brand positioning and consumption occasion.- Synthesized digitally collected information to develop strong digital/influencer campaigns, driving traffic O2O establishing brand positioning & stronger connect.- Fostered and lead influencer relations and campaigns.- Planned the GTM strategy for New Store / Product and the marketing efficacy for settling the store.- Driven and built a unified communication strategy across channels to deliver brand mission, value and yet ensuring commercial viability to acquire more loyal and new customers.- Key contributor in making North zone, the highest performing zone in fashion category.- Planned customised brand solutions bringing-in sales & revenue for the company

Gurgaon, Haryana

• Solely responsible for the development of every campaign. Coordinating with various internal/ external stakeholders & creative agencies for the conceptualization, designing and execution of the complete campaigns• Responsible for the entire media (Print, TV, Outdoors, Digital) planning and buying for the brand. Manage media agencies • Planning of Marketing Calendar and Visual Merchandising Calendar annually• Overall Pan-India planning and execution of all marketing related activities (ATL and BTL).• Monitor marketing expenditure and ensuring alignment with the budgets• Planning and execution of Mass Media Campaigns in forms of PR events, conferences, cross promotion & brand awareness activities • In cinema associations, on-screen branding, celebrity management• Regional marketing plans to push sales and increase walk-ins • Initiated and successfully completed special projects like coffee table book, catalogues making, calendar creation, corporate films, radio jingles• Created new website, handling of social media pages. • Handling and strategy making for new product introduction & store launches• To design and create New Packaging, Marketing Collaterals and Retail POS• Launched two sub brands- Tweens (kids brand) & Platine (luxury brand)

Chennai Area, India

1) Responsible for the development of the every season's marketing campaign 2) Responsible for the entire media planning, buying & implementation of the season campaign as well as for other promotional activities. Manage media agency 3) To liaison with Advertising, Media, PR, and Outdoor agencies for planning and execution of Mass Media Campaigns and PR events 4) Part of core team for new product introduction & launches5) To design and create New Packaging, Marketing Collaterals and Retail POS6) Initiated Chef's Special (to align design, production, sales, marketing), Plant a seed, shop for change7) Curated Research projects for the brand

Chennai, Tamil Nadu, India

Had a regular weekly column ‘Shopping Mania’ in The Retail Plus of The Hindu newspaper. The column focussed on current trends in fashion and lifestyle

Hyderabad Area, India, Bangalore Area, India

Visual Merchandising of Levi's stores including the planning and opening of two new stores.• Studying, Analyzing the competitor brands• Designing Planograms for 13 stores of Levi’s• Opening, strategic planning and executing two new exclusive stores of Levi’s• Timely ideation & implementation of VM • Lead/support the team to achieve the targets

Mumbai Area, India

Designed two live projects-Developed new ideas for the metal beds called ‘Vienna & Fiona’ collection. and Designed glass textures for kitchen shutters of modular kitchen

Pgcmbm, Marketing & Brand Management

Bachelor'S Degree

Branding, communication & design