• Conducted market research to implement omnichannel marketing initiatives to impact a 3% increase in repeat purchase rates by integrating digital platforms with physical stores to provide a seamless customer experience.• Analyzed marketing performance data to improve ROI by targeting competitor keyword bidding strategy to improve online visibility, divert 8% of competitors' traffic, and a 3% increase in user acquisition.• Implemented a Gantt Chart based project management system, enhancing visibility into project timelines.• Collaborated with cross-functional teams for the opportunities associated with digitizing operations, resulting in monthly cost savings of $8000 in Cost of Goods Sold (COGS) per store.

Unleashed flavors from Italy and diving into the captivating world of East Asian modern studies has been my exhilarating journey as a Teaching Assistant! 1. Teaching Assistant for Italian Gastronomy2. Teaching Assistant for East Asian Modern HistoryFrom pasta-making adventure stories to unraveling the vibrant tapestry of Japan, China, and Korea, I've immersed students in a delectable feast of knowledge. Together, we've laughed, learned, and explored, creating a classroom where curiosity reigns supreme. Grading papers with a discerning eye and sharing fascinating anecdotes, I've fostered an environment where growth and joy intertwine.

• Successfully executed 6 B2B SaaS go-to-market product launches in 5 months, focused on fraud detection in online assessment, resulting in an 18% increase in customer satisfaction by reducing false positives.• Supported sales enablement by creating data sheets, case studies, infographic demos, web pages, and sales training webinars for G2 customer reviews, resulting in a 14% increase in repeat business from existing customers.• Led cross-functional teams to develop and execute comprehensive marketing operations in HubSpot CRM, resulting in a 15% reduction in time-to-market for new product launches.• Tracked product metrics to implement targeted improvements through personalized email and push notification campaigns in various audience segments, resulting in a 6% reduction in customer churn.

• Led cross-functional Go-To-Market for a social learning platform, Truemerit, resulting in initial user acquisition of over 10,000 active users within 2 months.• Built a new affiliate program and automated customer journeys in CRM, leading to a 5% conversion contribution.• Optimized paid advertising campaigns on LinkedIn, Facebook, and Google Ads, resulting in a 10% increase in user acquisition and a 20% increase in user activation.• Planned event calendars and conducted virtual events with 50+ global speakers, resulting in a 25% increase in community engagement and a 10% MoM increase in the user base to 60000+.• Implemented email automation workflows, leveraging personalized drip campaigns and behavior-triggered emails, and reduced drop-off rates by 18% successfully.• Maintained monthly performance reports and GTM calendars of marketing initiatives and KPIs, datasheets, AAARRR nurture sequences, paid advertisements, and virtual events for product launches.• Optimized marketing funnel by employing data-driven cohort analysis, personalized nurture emails, and collateral content copywriting for social media, paid ads, emails, and web pages, for a 22% boost in engagement.• Conducted A/B tests to identify areas of improvement & implement strategies to capitalize on the gaps (testing open rates, improving CTR, free trial adoption, conversions, pricing, and increasing subscriptions).

• Spearheaded the creation of a product marketing team and developed a comprehensive communication strategy for B2B SaaS products: Whiz Sales (CRM), Whiz Synergy (ERP), and Whiz HRM.• Built a mass email marketing stream from scratch, growing the email list to 40k+ subscribers and achieving an open rate of 25%.• Wrote 15+ blog articles for the SaaS B2B products, resulting in a 30% increase in website traffic.• Collaborated closely with product and strategy teams to ensure product-market fit for the CRM and ERP products.• Developed a social media content calendar 7 days ahead of schedule and achieved a 20% increase in engagement.• Monitored website performance using Google Analytics and achieved a 200% increase in website visits through marketing optimization.