Priyanka Kv Email & Phone Number

Kerala, India

Kerala, India

Leading the brand as well as organizational transformation of AstenOrtho inline with the futuristic vision of a smart global healthcare brand. From a familiar neighbourhood name to a brand, a corporate entity and a super-specialty orthopaedic pioneer that would lead academic and research faculties of the field. My role here is to work closely with the stakeholders in catalyzing the cultural, professional and the technological aspects of the brand along with efficiencies of all levels of inter and intra communications.

New Delhi, Delhi, India

Teaching and mentoring Post Graduate Students in Advertising and Brand Management. Along with the subject learning through market case studies as well as live assignments, I focus on honing the skill set of our students with focus on their individual strengths and working on their weaknesses. My aim is to work with them in helping them to be narrow down to the aspect of advertising they really want to pursue ahead. Getting them ready for the corporate gets me excited.

India

Leading Whyletz India & UAE, where I work along with the CEO to take this young full-service agency of 10+ years, to a crazy journey that explores its full potential. Whyletz is one of those few brand & communications agencies who still swear by the magic of strategy led creative leaps. My job here, is to bring back the good old insight driven brand building & advertising, for this connected world we live in.

Kerala, India

My role as the CBO of the agency, has been to ensure that the agency does not just exist to do campaigns, but build value for the brands that we associate with. The focus was to craft strong brand foundations, which is often otherwise seen lacking in the micro-markets. The role was driven to build potential strength in understanding the consumer & market insights of the Kerala market, along with my robust exposure of building and handling national & international brands at a country level.

Calicut Area, India

Samana Business Group is a fast-growing business group with its corporate office at Calicut / Kozhikode, Kerala, India; with business interests across Hospitality, Agriculture, Healthcare, IT Services and Retail: Core purpose: Ensuring the goodness of humanity through creating more livelihoods, creating a business ecosystem that supports the communities and ensuring rightful profits to its investors.As a brand custodian and lead for Marketing and communications for the group, I am responsible in curating the brand at both levels- group and individual verticals.

Trivandrum, Kerala, India

To build Brand KIMS beyond just a chain of hospitals, into India’s answer to global healthcare. My responsibilities are to curate the brand from scratch throughout the 7 centers in India & GCC as well. Brand Foundation, Corporate Communications, Product / Department Promotions, Digital Communications, Internal Communications are my key responsibilities.

Gurgaon, India

Handled large teams (30-50 pax on an average campaign) and was pivotal in leading, mentoring and bringing together teams from different functions within the network to execute and successfully complete projects for assigned clients.Aquarius India • Launched Coca-Cola’s Active hydration beverage in India in Dec 2016 through a multiplatform campaign –TV/ PRINT/ OOH/ DIGITAL • Lead the core strategy team for marketing and communication strategy of the brand – was involved in pre-launch market analysis, target identification, segmentation and profiling etc. that lasted almost two years of base work for the brand.Queo• Was instrumental in winning the brand for the agency. Lead the team in defining the brand objective and planning the brand way forward. Was part of the repositioning strategy and the relaunch. Canon India –Corporate, Cameras & Printers• Brand campaign – Canon EOS – Launched the first DSLR campaign in India to mass audience inviting everyone to embrace photography –“Everyone can with a Canon”• Brand re-launch of Canon PowerShot and IXUS range of Digital Cameras – “What Makes Us Click” and “Live. With It.”• Promotional campaigns for Canon’s home printers and business printer product line and Managed Document Services Toshiba India – Television• Brand campaign – Brand lead for the mainline & digital campaign - Enjoy. Every. Bit (2013)India Brand Equity FoundationTeam lead for Brand India projects for world forums through various initiatives like:• Global campaign for ‘India Adda’ at World Economic Forum 2011 plus Sector specific campaigns • Prestigious Brand Pharma India logo design widely acknowledged at world forums• Annual reports 2011, 2012 and 2013 Monster India• Brand strategy and mainline advertising for the brand in India, along with the global client teamEducomp • Brand campaign for Educomp – Jago Pappa Pyare and various corporate communication extensions

Gurgaon, India

Handled the online marketing for Bacardi India. Daily website updation, content management, Community Network management (Facebook, YouTube channels)

Gurgaon, India

 Participated in strategic planning and execution of distinctive direct & digital marketing campaigns for Microsoft India across the country on the following SBUs: Server Business Group, Desktop/OEM (Enterprise) Business group, Developer Platform Evangelism & Academic Business group.  Was accountable for the day-to-day execution and financial management of assigned accounts/ business groups and responsible to attend and facilitate all status meetings, client meetings and internal worldwide conference meetings.

Learned the basics of advertising. Still swear by the concept of 'lovemark'. Sony Ericsson• I love the Thump! - 360◦ campaign for W200i – Launch campaign • Retail branding- Sony Ericsson Experience storesPVR Cinemas - Brand communication on completing 10 yearsWas introduced to the real world of advertising with 'Coca-Cola' & 'Pentair Water'

Apgdbm, Marketing

Earned an Advanced Post Graduate Diploma in Business Management with specialisation in Marketing

Graduate Studies In Entrepreneurial Management, Advertising, Communications And Marketing Management (Adcomm)

Bachelor Of Business Administration (B.B.A.), Marketing