Roles and Responsibilities:-Team Leadership: Leading and managing a dynamic team of marketing professionals to drive our company's growth and success.-Branding: Developing and executing comprehensive branding strategies to enhance brand awareness and strengthen our market position.Content Creation: Overseeing the creation of engaging and relevant content across various platforms to attract and retain our target audience.-Social Media Management: Managing and optimizing our social media presence to build a strong online community and foster engagement.-Performance Management: Monitoring and analyzing marketing performance metrics, including ad campaigns, to ensure the effectiveness of our strategies, and implementing improvements where necessary.

As a Brand Manager at Dapclo, I have successfully fulfilled a range of crucial roles and responsibilities demonstrating my ability to drive brand awareness, engage with stakeholders, and maintain a strong brand image.Social Media Management:-Owned end-to-end responsibility for all social media channels, from ideation to execution, ensuring engaging and impactful content.-Developed and implemented social media campaigns aligned with brand objectives to drive brand awareness and engagement.-Accountable for creating and managing the social media calendar, ensuring timely and consistent content delivery.Analytics:-Monitored and analyzed growth metrics, such as reach, engagement, and conversions, and make data-driven decisions to optimize performance.Team Management-Led and managed a team of campus ambassadors, effectively utilizing their skills and networks to amplify brand presence among the target audience.-Provided guidance, support, and mentorship to campus ambassadors, fostering a positive and collaborative working environment.Influencer Collaboration:-Identified and collaborated with influencers to develop partnerships and co-create content that resonates with the target audience.Personal Branding for CEO:-Worked closely with the CEO to develop and execute personal branding strategies, enhancing his online presence and thought leadership & position him as industry expert.Brand Personality and Tone of Voice:-Maintained a consistent brand personality and tone of voice across all communication channels, ensuring a cohesive brand experience.-Developed brand guidelines and provide guidance to internal stakeholders to uphold the brand's identity and messaging.Online Reputation Management (ORM):-Monitored and managed online reputation by actively listening to customer feedback, reviews, and responding promptly to inquiries across various platforms.

-Managing social media channels (Facebook, Twitter, Instagram, Youtube & LinkedIn)-Strategizing and executing the social marketing campaigns, contests, giveaways for engagement. -Developed and implemented social media content strategies aligned with brand objectives to drive brand awareness and engagement.-Planning content and analyzing the social media data/metrics, insights to measure success and utilizing it for future outcomes.-Coordinated and executed LinkedIn branding initiatives to revitalize the company's page, leveraging internal resources such as employees and managers.-Maintaining ORM for the brand across all platforms.-Handled play store reviews, customer communication, & community building (LinkedIn, Telegram) around the brand and worked across teams in collaboration.-Written push notifications, SMS based on user segments.

-Conduct day-to-day coordination, planning & executing campaigns, postings across all channels.Acted in videos for social media and recorded a podcast.-Copy writing for social media.-Handled Google play store and social media reviews and comments.