Priyanka Gupta Email & Phone Number

Mumbai, Mh, In

Mumbai Area, India

The 'Startup India' movement gave a well-deserved boost to the brilliant crop of young Indian entrepreneurs, who are innovating new products & services, pushing boundaries and redefining business models. These new-age businesses need equally dynamic Digital Marketing Strategies to showcase their brand's uniqueness.As we know, a large part of marketing today is 'Digital by Default'!I work with such driven small and medium businesses, to create suitable Digital Strategies (Channel… Show more The 'Startup India' movement gave a well-deserved boost to the brilliant crop of young Indian entrepreneurs, who are innovating new products & services, pushing boundaries and redefining business models. These new-age businesses need equally dynamic Digital Marketing Strategies to showcase their brand's uniqueness.As we know, a large part of marketing today is 'Digital by Default'!I work with such driven small and medium businesses, to create suitable Digital Strategies (Channel Strategy, Content Strategy) and train their internal teams in the day-to-day working of popular social mediums.Clients: Learning Curve, De Derma, Jatan Atara Photography, Make-A-Wish Foundation of India, Bhoomika Jain - Voice Over Artist Show less

Mumbai, Maharashtra, India

Led and managed the Digital Strategy and Client Servicing divisions of the agency and co-managed all new Business Development along with the founder of the agency. Key Clients: Puneri Paltan (A Pro Kabaddi League Team), Akshata Prabhu (Former Mrs. International World), Happipress

Mumbai Area, India

Headed the digital marketing department of the agency, handling a portfolio of 14 clients across verticals like – food & beverages, hospitality, retail, beauty & fitness. Also managed new business development for the digital practice.Responsibilities:• Led & mentored a team of 6, on all counts of digital strategy, social media community management & client servicing • End-to-end management of all team operations, including hiring & training• Oversaw strategy for all major… Show more Headed the digital marketing department of the agency, handling a portfolio of 14 clients across verticals like – food & beverages, hospitality, retail, beauty & fitness. Also managed new business development for the digital practice.Responsibilities:• Led & mentored a team of 6, on all counts of digital strategy, social media community management & client servicing • End-to-end management of all team operations, including hiring & training• Oversaw strategy for all major contests, campaigns, content development projects and digital advertising campaigns• Monitored performance and improvised on all media-backed campaigns to optimize client spends and lead generation • Managed the new business development, pitch presentations, client on-boarding and initial strategy development for digital projects• Drove the creative strategy, conceptualization & delivery of all marketing and branding collaterals for print campaigns Key Clients: British Brewing Co. (BBC), Virtuous Retail Group (VR Bengaluru, VR Surat), Mirah Hospitality (Rajdhani Thali, Rasovara, Hitchki, Henpecked), Indianapoli Hospitality (Gustoso), Artis E-store, Bodycraft Salon & Spa, Girnar Tea, SnapFitness Gyms Show less

Mumbai, Maharashtra, India

Mumbai, Maharashtra

- Mentored & managed a team of 6 digital marketing executives & content strategists- Handled the end to end responsibilities of client servicing and digital branding & strategy- Interfacing between the client and the agency, to develop wholesome & comprehensive Digital Strategies to help achieve the client's marketing goals- Complete Digital Strategy Planning, Content Development, Campaign management and execution- Spearheading new campaign ideations and launch strategies with… Show more - Mentored & managed a team of 6 digital marketing executives & content strategists- Handled the end to end responsibilities of client servicing and digital branding & strategy- Interfacing between the client and the agency, to develop wholesome & comprehensive Digital Strategies to help achieve the client's marketing goals- Complete Digital Strategy Planning, Content Development, Campaign management and execution- Spearheading new campaign ideations and launch strategies with an integrated marketing approach- Took special interest in Web Servicing for Websites, Microsites, Facebook Apps- Used all relevant Performance Measuring tools to report and track social media success & improvise on strategies- Proactively watched the Cost:Profit ratio of my team, to ensure overall profitability of the organisation- Liaising with internal teams and vendors for media projects like: Videos, Apps, SEM Brand & Client Portfolio: Asian Paints Royale Play, Asian Paints Apex Ultima, Channel V, Mahindra Experience, ISL Football Team - Kerala Blasters, Asian Paints Sharad Shamman, Asian Paints EzyColour, Indus Pride (SAB Miller) Show less

Mumbai

I. Account ManagementPlanning the overall Digital Strategy, Content Creation, Ideation of Campaigns & Contests along with execution of the daily social media repertoire for the brands handled, and end to end client servicing.Responsibilities:• Interfacing between the client, designers, web development teams & other vendors, on a daily basis• Ideating & executing new content strategies, campaigns, audience engagement contests • Measuring & Reporting performance of all… Show more I. Account ManagementPlanning the overall Digital Strategy, Content Creation, Ideation of Campaigns & Contests along with execution of the daily social media repertoire for the brands handled, and end to end client servicing.Responsibilities:• Interfacing between the client, designers, web development teams & other vendors, on a daily basis• Ideating & executing new content strategies, campaigns, audience engagement contests • Measuring & Reporting performance of all digital properties, and improvising on strategies accordingly • Planning and executing Google Search and Facebook Ads as and when required Brands Handled: The Bombay Store, The Elephant Company, The Backpacker Co, The Villa Escape, Kiara Wines, Badhai.in, Mumbai Women’s International Film FestivalII. CONTENT WRITING Besides managing the overall digital execution for the accounts handled, I was also involved in content development for all new client accounts and other content heavy projectsResponsibilities:• Content development for Facebook Apps, Campaigns & Contests, Google & Facebook Ads, E-mailers, Blogs • Website content creation, editing & proof reading • Strategic content planning for new business development, pitch presentations & new accounts on-boarding• Training the agency’s new joinees in creating engaging contentBrands Worked On: Rotomac, Videocon d2h, Make My Trip, Ixigo, Digital Latte, L5 Restaurant & Lounge, BiteIn.com, Transleap, Shake Hands, Nalin Kapadia Consultants, GroupMagix.com, Kiara Wines, CCF (a QSR by RIL Group) Show less

Mumbai Area, India

Developed an integrated marketing communications plan for the organization for all relevant media, online and offline, like – creating brand collaterals, website, planning & executing online PR, listings, etc. Also, identified alternate B2B distribution channels for their product and created communication for on ground events and promotional platforms like trade fairs, exhibitions, etc. to help maximize visibility of the brand, among relevant audiences.

Mumbai, Bangalore

Handled the role of an Asst. Key Accounts Manager for one of the main business units of VF Arvind Brands - ‘LEE Jeans’. This profile involved liaising with the brand’s key accounts – Shoppers Stop, Lifestyle & Pantaloons.Responsibilities:• Stock planning for Key Accounts • Liaising with in-house Merchandisers and clients’ Buyers • In-store branding and promotions’ planning • Measuring Sales Performance and Setting Sales Targets • Tracking performance of floor sales… Show more Handled the role of an Asst. Key Accounts Manager for one of the main business units of VF Arvind Brands - ‘LEE Jeans’. This profile involved liaising with the brand’s key accounts – Shoppers Stop, Lifestyle & Pantaloons.Responsibilities:• Stock planning for Key Accounts • Liaising with in-house Merchandisers and clients’ Buyers • In-store branding and promotions’ planning • Measuring Sales Performance and Setting Sales Targets • Tracking performance of floor sales staff Show less

Pgdbm, Retail Management, Distinction

Activities and Societies: Member of Alumni Council Member of the Alumni Council

Bms, Finance, General, Distinction

H.S.C, Business Administration And Management, General, 89.5%

S.S.C