Priyanka Gupta Email & Phone Number

Mumbai Area, India

The 'Startup India' movement gave a well-deserved boost to the brilliant crop of young Indian entrepreneurs, who are innovating new products & services, pushing boundaries and redefining business models. These new-age businesses need equally dynamic Digital Marketing Strategies to showcase their brand's uniqueness.As we know, a large part of marketing.

Mumbai, Maharashtra, India

Led and managed the Digital Strategy and Client Servicing divisions of the agency and co-managed all new Business Development along with the founder of the agency. Key Clients: Puneri Paltan (A Pro Kabaddi League Team), Akshata Prabhu (Former Mrs. International World), Happipress

Mumbai Area, India

• Headed the digital marketing department of the agency, handling a portfolio of 14 clients across verticals like – food & beverages, hospitality, retail, beauty & fitness. Also managed new business development for the.
• Led & mentored a team of 6, on all counts of digital strategy, social media community management & client servicing
• End-to-end management of all team operations, including hiring & training
• Oversaw strategy for all major… Show more Headed the digital marketing department of the agency, handling a portfolio of 14 clients across verticals like – food & beverages, hospitality, retail, beauty & fitness. Also.
• Oversaw strategy for all major contests, campaigns, content development projects and digital advertising campaigns
• Monitored performance and improvised on all media-backed campaigns to optimize client spends and lead generation

Mumbai, Maharashtra, India

Mumbai, Maharashtra

- Mentored & managed a team of 6 digital marketing executives & content strategists- Handled the end to end responsibilities of client servicing and digital branding & strategy- Interfacing between the client and the agency, to develop wholesome & comprehensive Digital Strategies to help achieve the client's marketing goals- Complete Digital Strategy.

Mumbai

• I. Account ManagementPlanning the overall Digital Strategy, Content Creation, Ideation of Campaigns & Contests along with execution of the daily social media repertoire for the brands handled, and end to end client.
• Interfacing between the client, designers, web development teams & other vendors, on a daily basis
• Ideating & executing new content strategies, campaigns, audience engagement contests
• Measuring & Reporting performance of all… Show more I. Account ManagementPlanning the overall Digital Strategy, Content Creation, Ideation of Campaigns & Contests along with execution of the daily social media.
• Measuring & Reporting performance of all digital properties, and improvising on strategies accordingly
• Planning and executing Google Search and Facebook Ads as and when required Brands Handled: The Bombay Store, The Elephant Company, The Backpacker Co, The Villa Escape, Kiara Wines, Badhai.in, Mumbai Women’s.

Mumbai Area, India

Developed an integrated marketing communications plan for the organization for all relevant media, online and offline, like – creating brand collaterals, website, planning & executing online PR, listings, etc. Also, identified alternate B2B distribution channels for their product and created communication for on ground events and promotional platforms like.

Mumbai, Bangalore

• Handled the role of an Asst. Key Accounts Manager for one of the main business units of VF Arvind Brands - ‘LEE Jeans’. This profile involved liaising with the brand’s key accounts – Shoppers Stop, Lifestyle &.
• Stock planning for Key Accounts
• Liaising with in-house Merchandisers and clients’ Buyers
• In-store branding and promotions’ planning
• Measuring Sales Performance and Setting Sales Targets
• Tracking performance of floor sales… Show more Handled the role of an Asst. Key Accounts Manager for one of the main business units of VF Arvind Brands - ‘LEE Jeans’. This profile involved liaising with the brand’s key.

Pgdbm, Retail Management, Distinction

Activities and Societies: Member of Alumni Council Member of the Alumni Council

Bms, Finance, General, Distinction

H.S.C, Business Administration And Management, General, 89.5%

S.S.C