I play two significant roles in the firm – one at a platform (tech) level and the other at a function (business) level.I established and currently lead the Adobe Advisory practice, where we use Adobe as an enabler to transform and enhance Customer Experience. This journey involved building from scratch a team of CX professionals to deeply understand how data-driven insights and marketing technologies can shape customer journeys and the role of content strategy in this mix.A significant part of our exploration is around how Gen AI can mesh with Adobe’s tools, making our strategies smarter and more responsive to customer needs. We use Adobe Experience Cloud products – such as AEP, AJO, AEM, CJA, etc. – as enablers to advise on Mar-tech strategies, orchestrating complex customer journeys driven by data insights, and guiding content migration efforts tailored by customer behavior analytics.In my second role, I lead the Emerging Tech and Gen AI vertical for the Customer Experience function. We dive deep into the transformative power of Gen AI within the realms of Sales, Service, Marketing, and Commerce, to not just predict customer needs but also personalize different touchpoints in a customer journey. I also play the role of a Product Manager, leveraging Gen AI to accelerate CX solutions through our product. For example, in Sales, our efforts have centered on using AI to enhance lead qualification and sales forecasting, making the sales process more efficient and effective. In Service, we’ve leveraged AI to power intelligent chatbots and virtual assistants, improving response times and C-sat scores. In the Marketing domain, we utilized Gen AI to create dynamic, personalized marketing campaigns that adapt to real-time customer preferences, significantly increasing engagement rates. It's not just about the potential of Gen AI; it's about the real-world impact it can have on improving CX and driving business growth by staying focused on tangible outcomes.

My first stint post MBA. In my tenure with KPMG, I had two main roles – Consulting, and Consultative selling.From a Consulting perspective, my focus was on leveraging digital platforms to elevate customer experiences and streamline business operations. I was responsible for Business process re-engineering and crafting IT strategies/roadmaps that guided organizations through digital transformation, mainly in the CX space. I defined business cases and roadmaps to illustrate the value and impact of digital initiatives, ensuring alignment with broader business objectives.I was also involved in consultative selling of cloud products in the enterprise solution space. This role saw me collaborating closely with clients to understand their unique business challenges, guiding them towards cloud solutions that optimized their operations and enhanced customer experiences. Through strategic partnerships, I successfully facilitated several key transformations, such as integrating a cloud-based CRM system that led to an increase in sales efficiency for a leading financial services firm.

Pre-MBA life in Tech Consulting. As an Advisory Consultant, I took up an Engagement Manager role for digital transformations. In this capacity, I led cross-functional teams through the lifecycle of digital platform-enabled transformation projects, focusing on strategic planning, execution, and stakeholder management.

This was the first of my two Big 4 journeys. I embarked on a journey as a functional consultant specializing in global digital transformations. My responsibilities centered on designing and blueprinting comprehensive digital solutions across diverse industries, ensuring they aligned seamlessly with our clients' strategic objectives. In this role, I also focused on process harmonization and business process re-engineering, streamlining operations to enhance efficiency and adaptability. By redefining processes and implementing strategic changes, I helped businesses not only achieve operational excellence but also lay a solid foundation for sustained innovation and growth.

Started my career as an engineering campus select with this short stint at Infosys.