• Developing comprehensive annual and quarterly roadmaps, including recommended budget allocations for both online and offline platforms. • Conceptualized, managed, and executed data-driven strategies encompassing Digital, Advertising, Communications, Creative, BTL, and PR initiatives nationwide. • Designed and implemented comprehensive retention strategies across various channels such as WhatsApp, Email, and social media platforms. • Utilized customer data analysis to derive actionable insights and customize marketing campaigns for optimal impact. • Spearheaded brand-building and storytelling campaigns to enhance brand resonance and engagement. • Directed and prioritized tasks for the entire marketing team, freelancers, agencies, and vendors, ensuring alignment with overarching marketing and business objectives. • Orchestrated seamless coordination between sales and marketing teams to enhance brand visibility and drive business growth. • Proactively engaged in trendspotting activities to foster innovation and drive new thinking in all marketing initiatives, followed by rigorous tracking and optimization of ROI. • Planned and executed events and conferences to amplify brand presence and engage target audiences effectively.

• Spearheading the full spectrum of online and offline Marketing Communication, including Ideation, Strategy, Execution, and Output.• Overseeing Brand strategy and Communications for d.light in India across various channels such as social media, E-commerce, BTL, Events, and PR.• Effectively managing creative agencies and vendors for the development of brand marketing collateral, Events, and Campaigns, ensuring alignment with brand objectives and standards.• Designing and executing a comprehensive blueprint for a 360-degree Product Launch into the Market, encompassing various key components. It includes- *Conducting thorough Competition study and analysis to identify market positioning and differentiation strategies. * Analyzing and developing packaging content, design, and development to ensure product visibility and appeal. * Finalizing Product launch tagline, conceptualizing and developing Collaterals to effectively communicate product value proposition and positioning. * Conducting legal checks on the content developed to ensure compliance with regulations and standards. * Executing Below-the-line (BTL) activities in the target market to enhance brand visibility and engagement, launch events and dealer meets to engage stakeholders and drive product adoption. * Implementing Social media campaigns to create buzz and generate interest among target audiences.• Responsible for the Content creation & development across channers (Brand Videos, Product Photo, Product Shoots, Corporate AVs etc).• Propose and monitor the marketing mix calendar to build integrated, engaging consumer brand experiences to support sales and drive new customer acquisition.• Effectively utilized competitive analysis and market research to assess plans and provide solutions that foster growth and increase productivity.• Negotiation with partners, vendors, and other external agencies to drive the marketing ROI

• Managing existing accounts as well as new accounts acquisition • Maintaining monthly and weekly reports - Sales & Marketing Metrics, Performance & Process based reports • Coordinating with the Technical team to design the best solutions for the client • Coordinate and maintain a relationship with OEM for smooth transactions and deal closures • Focus activities include account management, team management, customer engagement, client relationship and revenue generation • Build and develop relationships in large accounts with the key technical influencer, decision-makers, and top executives • Monitor the market trends, competition, etc. to keep the client updated on the same and advise the best suitable mix of products/solutions • Responsible for the entire sales cycle involved from lead generation to sales closure

• Manage and execute all aspects of the sales cycle from prospecting, sales presentations, proposal development, contract negotiation, implementation, and on-going service deliveries• Checking and processing support renewal confirmations received from customers• Managing Dell Authorized Service Centers and updating them the recent changes in Dell Policy• Handling Escalation, checking the Parts Availability while creating any dispatch• Experience with implementing and improving appropriate policies and procedures• Enhanced customer service by email alerts, online support and Voice response• Resolving concerns and queries of customers before and after placing the order• Training the non-performing agents• Ensuring the Vendor Shipment is on Time & handling escalations.