I am a Social Media Marketing Associate at Duotone Entertainment, a leading media production company, and a Master's student in Marketing at the University of Bath. I have a Bachelor's degree in Management Studies from Mithibai College and a background in Business and Commerce from Lilavatibai Podar. My core competencies include attention to detail, communication, and new launches.At Duotone, I have led brand management initiatives by curating and publishing engaging content, resulting in a 70% increase in overall audience engagement. I have also liaised with press and media outlets to promote brand events and launches, aligning with communications and PR objectives. Additionally, I have monitored performance, analysing key metrics to drive a 15% increase in website traffic and a 25% growth in social media-driven conversions. I have also contributed to strategic marketing planning and execution for luxury brands and Bollywood movies in my previous roles at PR Pundit and Universal Communications, respectively. I am passionate about balancing art and commerce, and staying updated with the latest industry trends. I am eager to bring my diverse perspectives and experiences to the team, and to learn from the best in the field.