• Drove revenue generation, developed new business, enhanced product adoption, fostered customer advocacy, increased retention, and supported overall growth.• Oversaw a portfolio of 45+ enterprise accounts, balancing acquisition and retention strategies through strategic advisement, executive alignment, and comprehensive cadences.• Managed key accounts including Johnson & Johnson, Nestlé, Reckitt Benckiser, Unilever, Procter & Gamble, Sanofi, GSK Pharma, Maggi, Dettol, Pampers, Amazon &… Show more • Drove revenue generation, developed new business, enhanced product adoption, fostered customer advocacy, increased retention, and supported overall growth.• Oversaw a portfolio of 45+ enterprise accounts, balancing acquisition and retention strategies through strategic advisement, executive alignment, and comprehensive cadences.• Managed key accounts including Johnson & Johnson, Nestlé, Reckitt Benckiser, Unilever, Procter & Gamble, Sanofi, GSK Pharma, Maggi, Dettol, Pampers, Amazon & more across India, Asia Pacific & US.• Implemented comprehensive pipeline management, optimizing demand generation, lead qualification, and nurturing processes. Developed targeted strategies to drive growth.• Understood clients' business challenges and provided integrated solution plans to maximize ROI for brands.• Uncovered cross-sell opportunities through whitespace analysis, collaborating with pre-sales specialists to advance sales maturity.• Developed compelling content management business cases, emphasizing value propositions, thought leadership, and ROI analyses.• Built and maintained relationships with decision-makers from manager to C-suite level within target accounts.• Played a key role in launching the first-ever Community Marketing Solution, Convosight. Collaborated with cross-functional teams to create the go-to-market plan, conduct testing, and develop pitches that shifted revenue from content marketing (10%) to community marketing (90%).• Received "Star Performer of the Year" award in 2022. Show less

• Led overall account management for the top 15 accounts across India, Asia Pacific, and the US.• Spearheaded cross-departmental client servicing teams, fostering collaboration and knowledge sharing to deliver integrated insights and drive client success.• Created engaging and tailored content for various brands, aligning messaging with brand identity and target audience to enhance customer engagement and brand loyalty.• Developed collateral and presentations to pitch products to… Show more • Led overall account management for the top 15 accounts across India, Asia Pacific, and the US.• Spearheaded cross-departmental client servicing teams, fostering collaboration and knowledge sharing to deliver integrated insights and drive client success.• Created engaging and tailored content for various brands, aligning messaging with brand identity and target audience to enhance customer engagement and brand loyalty.• Developed collateral and presentations to pitch products to clients, contributing to business development efforts.• Assessed customer needs and delivered tailored product demos, use cases, and value propositions for optimal solution fit.• Managed purpose-driven, large-scale campaign planning, strategy, and execution for both long-term and short-term initiatives. Leveraged consumer insights to create organic user-generated content for over 200 brands.• Generated actionable insights from complex and large datasets, leveraging advanced analytical techniques to inform strategic decision-making and drive business growth.• Established new processes and growth strategies to boost productivity and efficiency. Show less

As Marketing manager, focussed on meeting and exceeding company’s goals for customer retention, growth, and scalability with digital marketing.- Managed the entire suite of digital marketing activities, including Social Media Marketing, Influencer Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Management, and Email Marketing.- Specialised in consumer electronics, managing key accounts such as Fujifilm India and Sony Professional India.-… Show more As Marketing manager, focussed on meeting and exceeding company’s goals for customer retention, growth, and scalability with digital marketing.- Managed the entire suite of digital marketing activities, including Social Media Marketing, Influencer Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Management, and Email Marketing.- Specialised in consumer electronics, managing key accounts such as Fujifilm India and Sony Professional India.- Implemented performance campaigns to enhance awareness, drive traffic, increase engagement, generate leads, and boost business growth.- Demonstrated proficiency in various digital advertising platforms, including Facebook Ads Manager, Twitter Ads Manager, LinkedIn Ads, Instagram Ads, Google Ads Manager, and Google Analytics.- Successfully managed social media management for key accounts across multiple platforms, employing campaign planning & management content creation, creative development, platform management, and page analytics strategies.- Utilized social media analytics, Google Analytics, and third-party tools such as Hootsuite, Brand24, Fanpage Karma, Buffer, Sprout Social, Similarweb, and Alexa to prepare in-depth analytics and derive actionable insights. Show less

Led a transformative shift within the Feminine Hygiene category by pioneering innovative product development, transformative communication strategies, and introducing distinctive packaging. Redefined the tone and manner of the entire sanitary napkin category, establishing a new industry benchmark.- Developing and implementing promotional strategies to meet monthly market share target- Designing and facilitating short-term and long-term Marketing Plans which include analysis of the… Show more Led a transformative shift within the Feminine Hygiene category by pioneering innovative product development, transformative communication strategies, and introducing distinctive packaging. Redefined the tone and manner of the entire sanitary napkin category, establishing a new industry benchmark.- Developing and implementing promotional strategies to meet monthly market share target- Designing and facilitating short-term and long-term Marketing Plans which include analysis of the current market situation, prediction of market size and consumer behavior change, 3C analysis, and SWOT analysis. Strategy matrix development to achieve sales, profit, and market share targets.- In-depth experience in Research & consumer insights including Brand Health Track, Retail Measurement Services, BASES, Annual Usage & Attitude Study, TV Commercial Effectiveness, Home Use Tests, and multiple qualitative studies. - Analyzed competitors' actions to identify opportunities and risks, informing the development of short-term and long-term brand strategies.- Managed ATL/BTL activities in partnership with ad and media agencies, overseeing TVC creation, media budgets, and digital campaign planning.- Spearheaded content and creative development for marketing collateral, collaborating closely with in-house designers.- Supervising Advertising and media agencies for the development of all creatives including TV commercials, product packaging, POP material, Digital TVC, digital campaigns, and Influencer marketing. - Expertise in Neuroscience (TV ad & packaging) which helped in achieving the objectives and KPIs.- Led the creation and management of company and brand websites, ensuring a strong online presence.- Cross-functional team communication with close coordination with Sales, Logistics, and Factory teams.- Team Management with the responsibility of training and developing the subordinates along with designing and supporting their career growth plan. Show less

- Competitive mapping of the competitors of HCL Infosystems ltd.- Primary / secondary research project to know the perception of people before and after buying a Tablet PC.