I am an independent journalist and cover beverages, food, travel and luxury in the lifestyle segment for well-known brands such as Mint Lounge, Conde Nast Traveler India, Man's World, Zee Zest and more. I also conduct heritage walks in Mumbai. 'Past Forward' is a walk talking about the history of drinks in the city and being nostalgic for iconic places that we've lost over the years. 'Gandhi To Gangsters' charts Bombay's Prohibition Era and how it led to the rise of the underworld. As Founder Editor, I currently oversee all the needs and requirements of Gurgl.in, India's first digital publication dedicated solely to beverages. The site is meant as a guide for the young Indian audience to learn more about their favourite drinks and also involve the bartending community to come together. I have vast domain knowledge of the digital publishing space. I worked as Managing Editor for Times Internet's MensXP.com and helped to turn it into India's premier men's lifestyle publication through effective use of emerging tech, SEO and content calendars that caught the pulse of the nation's young audience. I have also been part of the ZeeZest.com's founding team that aims to create a lifestyle destination for Zee Entertainment's food channel by the same name. I also write a travel blog on Constant Traveller.com as it is one of my most fulfilling objectives and want it to become the go-to site for independent travellers. Earlier, I have tracked the inner mechanisms of the multi-faceted Hindi film industry by keeping a watch on the back stories of movies that release every Friday. From promotional campaigns, digital spending, technological innovations, and exhibition and distribution strategies to final box-office collections, I have covered the grit behind the glamour of the entertainment industry. I also followed trends in the television, home video, gaming, and New Media space and regularly reviewed products such as TV shows, DVDs, and console games. Previously, as part of my profile as Feature Writer for The Sunday Times Of India's Times Review section, I had a chance to Interview international celebs/ bands such as Beyonce, America, Scorpions and 50 Cent to various national celebrities apart from covering stories of Real India.Specialties: Feature Writing, Page Production, Content Management, Editing, Journalism, Travel Writing, Online Writing, Copywriting, SEO Writing