● Spearheading SEO initiatives, including keyword research & website silo strategy, content, link building to achieve a higher ranking on search engines for specific targeted keywords.● Monitored and analyzed website and campaign performance using Google Analytics, Google Search Console and other tools, and used data insights to optimize content and improve conversion rates.● Successfully managed multiple agencies and a team of 5 editors and 7 subject experts freelancers to publish 500+ articles per month.● Implemented initiatives to enhance the overall quality of content produced by the team of editors and content freelancers, resulting in increased engagement and positive feedback..● Collaborated with cross-functional teams to develop and launch new financial products and features, including conducting user testing and providing feedback on UX/UI design.● Product manager + Marketing ( PM ) for SEO tools like Bonds Directory, Gold rates, Silver rates, FD Calculators, and FD Interest rate pages which adds extra traffic to the domain.

1. Successfully managed and optimized 37+ SEO campaigns for websites with complex media and big SILO structures, resulting in improved search engine rankings and increased organic traffic.2. Led and managed a team of SEO professionals, providing coaching, mentoring, and guidance to drive team performance and achieve business goals.3. Conducted detailed website audits and recommended changes to website architecture, content, and linking strategies to improve SEO positions for target keywords.4. Analyzed client website demographics and statistics using Google Analytics and Google Search Console, providing detailed reporting and insights to inform ongoing SEO strategies.5. Collaborated with cross-functional teams, including developers, content creators, and designers, to ensure SEO best practices were integrated into all aspects of website development and maintenance.6. Managed client relationships and provided exceptional customer service, ensuring client satisfaction and retention.