As an Assistant Manager and Editor at the IIMA Case Centre, I am responsible for the following tasks: Communication & General Administration of the Centre: mainly includes regular communication with faculty members regarding case registrations and publication, record keeping and data base maintenance, and user relationship management. Communicating with external agencies for event or marketing related initiatives. Coordination and communication with case distribution partners like HBP, IVEY Publishing, Sage Publishers and The Case Centre, UK. Events: Conceptualising, planning and execution of various events and seminars regarding Case Method Teaching, Case writing and editing. Marketing: undertaking activities like preparation of marketing plans, budgets, conducting marketing research, preparing proposals and drafting suitable content for the same. Designing & Content Management: managing the content and designing marketing collateral like brochures, leaflets, events pages etc. for the Centre. In addition, also managing the website through back-end (Magento) as well as managing the content of the website. Editorial Assistance: Providing editorial assistance and support to case authors as well as any other content editing related documentation drafted for internal or external communication. In addition, providing editing assistance to other organisational projects like annual reports, faculty research papers, compliance reports etc.

Content editing of academic documents like journal papers, doctoral thesis, and case studies for individual clients on a freelance basis. Conceptualising and writing content for various clients mainly from the educational sector on a freelance basis.Creating content regarding travel, writing, editing and opinion articles for blogging purposes.Reviewing books sent by authors, publication houses and reviewing agencies. Offering consulting services to brands looking for content solutions which include content creation, content editing and content curation.

The key roles and responsibility that I undertake as part of this post includes the following:Day-to-Day Administrative Tasks: ensuring that smooth functioning of the programme, ensuring timely conduct of sessions, scheduling and rescheduling of sessions, co-ordination with faculty members and students, documentation of various sessions-related documents.Examination Conduct: Tasks relating to the conduct of evaluations and examinations in the programme, activities range from coordination of exam papers, seating arrangements, timetable, etc. ensuring smooth scheduling and conduct of examination and evaluations.Assistant to Programme Chair: Assisting the Programme Chair will daily administrative tasks, as well as academic tasks pertaining to preparation for programme structure, course outline & structure, creation and maintenance of course banks etc.Assisting in Exchange Progamme: Assisting in scheduling, planning and executing various tasks related to various exchange programmes taking place under the programme, assisting in internships, field trips, excursions etc. Admission Management: Active participation in admissions related activities, engagement in the process of admissions (programme specific), implemention of admission rules and policies, counselling and interaction with prospective students, conduct of Open Houses and Campus tours etc.

The key roles and responsibility that I undertake as part of this post includes the following:Designing, Marketing & Promotions: Activities like brochure content creation, designing of small event fliers, content creation for other promotional activities, liaising with external agencies for purposes of designing, promotional materials, and advertising, data collation, presentation-making, report-writing, communication with head office in regards to data updating, etc.Teaching & Research Assistantship: Taught a module on Presentation and public speaking techniques in Communication course to First Year BBA students and conducted their evaluation, assisting senior faculty members in gathering of resources and logistics, assisting faculty with research and developing personal research spectrum with the guidance of senior faculty membersAdministrative Duties: Admission-related duties, verification of marks and other important data,

Post my return to India after completing my Masters in the UK, I joined The Paragraph-Creative Atelier as Creative Mind, PR and Head Marketing. The Paragraph is a digital branding agency based in Ahmedabad, India.My main responsibilities were to:• Managing internal and external company communication: It was my responsibility to handle all the outgoing and incoming communications of the company. I was supposed to monitor the content of the communication as well. I was the administrator of all company accounts.• Business Development and Lead Generation: I was also responsible for undertaking adequate market research resulting in lead generation. In association with a team I was responsible to provide the sales team adequate information about the leads thus enabling them to strike a competitive deal.• Client Relationship: I was also the one point contact for the clients in terms of any requirements they had from the company. I was acting as the intermediary between the client and the internal company teams. It was my responsibility to ensure that the clients were satisfied and content with the services provided by the company. I was also responsible to ensure timely delivery of these services.• Social Media Manager and Content Writer: I was responsible for developing the content for all the communication and marketing requirements of the company as well as the clients. I was also responsible to handle the brand of the company on the digital platform which included all the social media channels. In addition, I was also undertaking the responsibility of social media marketing for the company clients.• Designing and Creative: I was also responsible to undertake few designing activities which extensively involved designing banners, business stationary, menu cards, leaflets, social media images, press adverts etc. I was also responsible to overlook and administer all the design related activities undertaken in the company.

I started work at Hutheesing Design Company, a luxury brand fashion house in Ahmedabad, owned and managed by Umang Hutheesing, as a Business Development Manager for their new venture ‘Gujarat Fashion Week’. In June 2011, I was promoted to being Executive Assistant, Marketing and Communications. My main responsibilities were to:.• Social Media Marketing – I was responsible to ensure that all the medium of social media marketing were maintained up-to-date, in terms of new events information, updates on collections, and client requests. I was also responsible of maintaining and updating the company website. The skills I gained here was creativity, as I needed to make sure the image of the company was appropriately portrayed. • Client Services - I was the one-point communication between the clients and the company. It was my responsibility to set up appointments, ensuring timely deliveries and payments for the same. I was also responsible to entertain the clients during their visit to the store, in order to increase the sales. The skills I gained here was communication, time management, and organisation. • Event Management – Since the studio was located in a heritage property, I was supposed to manage the various events hosted by Mr. Hutheesing. My responsibilities in organising these events began from making guest lists, to designing invitations, delivering invitations, decorating the venue, and other miscellaneous arrangements. I was also responsible to entertain the guests and show them around the heritage property, describing the brief history of the place. The skills I gained here were team work, time management, organisation, creativity and innovation, and being an efficient team leader, making sure there is coherence in the group.

Worked with Hutheesing Design Company as a Business Development Executive for the project ofGujarat Fashion Week, this project involved research and planning for this event.

Responsibilities: Analyzing various data in building a strategy for expansion and growth of the company, gathering information on various aspects of apparel industry within the domestic realm and globally. The skills I learned here were analytic skills, presentation skills and research skills.