Supported the Consulting, Marketing, and Strategy divisions of leading Cloud service providers and Telecom service providersCurrently a senior member of client's Market Intelligence desk: Conducting extensive market research to identify trends, market opportunities, and competitive insights Analyzing and interpreting complex data from multiple sources, including financial reports, databases, press releases, partner portals, industry publications, etc Conducting expert interviews by collaborating with vendors to shortlist profiles, conduct expert interviews, and derive insights. Validating findings with secondary research and translating them into effective executive summaries for leadership to drive business growth and client success Providing competitive and customer insights to combat competition and build revenue streams for Cloud, Computing, GenAI, and productivity solutions Developing and delivering final detailed reports and presentations for senior management, offering actionable insights on business reviews, financial performance analysis, evolution journeys, SWOT analysis, competition analysis, GTM strategy, portfolio analysis, customer sentiment analysis, organizational structure/hiring analysis, etc Supporting the development of market entry strategies for new products, market expansion initiatives, emerging technology product developments, PE/VC market investment dynamics, macroeconomic trends analysis, and more Monitoring and evaluating the impact of economic, political, and technological changes on market dynamics Project Management: Efficiently manage market research projects by scoping deliverables, assisting with analyst allocation, preparing discussion guides, overseeing data collection, preparing dashboards, transcribing expert interviews, maintaining client feedback, and tracking timelines, all while ensuring strong stakeholder communication

 Conducted comprehensive account profiling of target hedge funds, including detailed business overviews, technology stack analysis, efficacy evaluations, and SWOT analyses of their current technology infrastructures. These insights were provided to the sales team to enhance targeting strategies and improve engagement effectiveness Managed the demand generation track by analyzing the current sales team pain areas, developing value propositions, customer-ready mailers, case studies, etc., for the sales team, and executing marketing campaigns for any new product launches or services for external clients Led research to explore product improvement opportunities by conducting industry analysis study, managing the annual customer success survey by targeting industry experts in 2020, and compiling detailed responses into a report submitted to the COO

 Managed the ‘Lead flow management’ track, overseeing Webleads, Customer Marketing, and Tradeshow leads through Marketo and Salesforce, optimizing lead assignment and flow Led end-to-end lead enrichment processes, including data validation, ETL integration, duplicate merging, and task assignments in Salesforce, with comprehensive reporting and strategic insights Supported Business Process Automation projects, handling requirements listing, developer coordination, and UAT execution and signoff Directed region-wise Stakeholder Management (Sales & Marketing) across various time zones, ensuring strategic alignment and effective communication Conducted research on hybrid and virtual event solutions during COVID-19, providing actionable insights to inform experiential marketing strategies Managed requests for Salesforce Data Pulls, updates, and duplicate account/contact merging, ensuring data integrity and accessibility Delivered Business Intelligence through Salesforce Reporting and Dashboards, supporting strategic decision-making for Sales and Marketing teams Developed and regularly updated comprehensive account profiles by analyzing client data, market trends, and competitive landscape to drive strategic initiatives