Priya Patel Email & Phone Number

Atlanta, Ga, Us

Paris, Ile De France, Fr

In this role, I work with a pharmaceutical client and own/support reporting on a number of major oncology, immunology and neurology brands. I explore and help refine metrics and KPIs that empower our strategy and media buying teams to optimize digital campaigns across channels, from streaming services to social networks and partner websites. Beyond number crunching, I seek to answer the “why” behind the data and trends we are seeing. I am comfortable with ambiguity and change and am able to juggle multiple projects and develop deep insights that speak to multiple audiences. I've also developed a strong understanding of the ETL processes in order to support and evolve our reporting process and measurement framework, all while addressing client needs and handling or escalating issues where necessary. I am a liaison with data and service providers and other D&A teams such as Data Engineering and Data Governance. With weekly status calls and frequent communication with stakeholders, I am the main point of contact for my brand internally as well as on the client side and ultimately own the building of presentations and reports that bring the story home for our clients. Additionally, I help manage analysts, which includes training, supervising work, and ensuring professional development. I also work closely with the director and VP to learn and continue honing my analytical and leadership skills.

Paris, Ile De France, Fr

As part of the Intelligence team, I determine the effectiveness of paid and organic social media marketing campaigns by analyzing media and content performance, A/B or other test results, brand lift study results, etc. I analyze data and translate results to various stakeholders, using data visualization and storytelling to communicate important findings and decision recommendations. I produce advanced reports and navigate existing data visualization and dashboards for multiple campaigns and projects across the marketing funnel ranging in objective and KPIs. I advise media planning and buying teams on current campaigns, informing them on which aspects of campaigns are the most effective and which are not, and advising them on how to tweak campaigns to get maximum attention and harness more engagement. Additionally, I cultivate and maintain client relationships by walking through reporting with clients and helping answer questions on emails or on calls related to campaign performance and insights.

In this role I served as the primary business contact for the client. I was responsible for all client communications, relationship management, and compliance on client deliverables. I consistently provided excellent customer service to clients and drafted strategy for accounts ensuring I represented the clients needs and goals. I also encouraged long-term engagements as well as new and repeat business opportunities. Cross-functionally I communicated internally with SEO, PPC, and website development teams to facilitate strong input and set proper client expectations. Direct digital marketing and business analysis experience helped me identify issues and find opportunities within/related to projects. Along with drafting strategy, I reviewed all major deliverables to ensure quality standards, processes and procedures are met. Finally, I created decks and provided reports on search engine rankings, website traffic, conversions, and revenue that reflect the results of our digital marketing campaigns.

Atlanta, Georgia, Us

As a Senior Data Analyst I am responsible for creating and developing solutions for business problems using data analytics. I leverage innovative analytical techniques to uncover patterns and trends in data and partner with our data scientist to develop modeling, structuring and business rules to enable project execution. Alongside this, I manage two of our largest product categories which encompass many nationally recognized brands. I play a key role in helping these brands position themselves on our website to garner sales. I manage each brand as a separate portfolio and work closely with category managers to identify and prioritize brand-building opportunities by utilizing the insights from my data analytics work. I track performance and pivot strategy (when necessary) based on ongoing consumer and industry research. I present weekly, monthly, and quarterly updates and findings in the form of compelling presentations to both internal and external stakeholders and communicate actionable insights and recommendations. I oversee two data analysts who support me in these category enrichment efforts. Additionally, I am a subject matter expert for mass standardization and spend a portion of my time standardizing how product data is represented on the web. I am responsible for quality assurance and quality control and work with marketing, sales, supply chain, etc. to make sure all data is accurate and aligned across business functions. Overall, the ability to manage multiple projects concurrently and prioritize and monitor project timelines and scopes allows me to be successful in this role.

Atlanta, Georgia, Us

In this role I worked in support of The Home Depot omnichannel retail strategy. I built strong business relationships with strategic suppliers and merchants to ensure a best-in-class online customer experience, drove online traffic, improved metrics such as conversion and AOV, and ultimately grew sales on homedepot.com. I partnered with cross-functional groups such as Merchandising, IT/Web Operations, Digital Marketing, Product Management, User Experience, and Earned Media to identify/recommend opportunities for process improvement that led to brand renewal and growth. I was responsible for analyzing online performance and identifying areas of opportunity in product assortment, digital content, promotions, inventory, and returns. Alongside managing multiple projects, I also offered support with online/system troubleshooting. I spent a portion of my time building system knowledge by participating in training classes and executing project work. I created project plans and built/led complex presentations with suppliers and merchants to gain alignment on strategic goals and initiatives and ultimately displayed results.

Duluth, Ga, Us

As a Paid Social Manager my job consisted of deliberate planning and goal setting. I managed and executed paid efforts across many social channels. My primary responsibilities included: brand development, audience analysis, objective setting, visual strategy creation, content strategy approval, promotion strategy determination, engagement strategy development, conversion strategy maximization, KPI analysis and measurement to establish ROI, and regular performance tracking/reporting for clients. Collaboration with clients and internal teams was crucial to ensure success with each campaign.

Duluth, Ga, Us

As a SMM Specialist I optimized paid social accounts. I reported on current performance trends and provided keen insights while consistently looking for innovative ways to improve account performance. I analyzed data and metrics into actionable insights that supported clear recommendations. My primary responsibilities consisted of building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. I worked very closely with clients and account managers to develop cohesive digital marketing strategies and my ultimate goal was to achieve superior customer engagement, website traffic, and revenue for my clients.

Boston, Ma, Us

As a marketing representative my job was to increase brand awareness for ZTE smartphones and its related products. I created unique and engaging content to be published on social media channels several times a week utilizing various different media and concepts. Additionally, I brainstormed new ways to leverage connections, searched for sponsorships, and hosted events across campus. I also published blogs for the Campus Agency landing page and did my part to be a positive face for the ZTE brand.

Brookfield, Wisc., Us

As a Summer Sales Representative I worked face-to-face with clients every single day. I garnered brand awareness for the Clover products and established/maintained business relationships with various small businesses all across Georgia. I strategized custom plans to present a select set of First Data products and solutions to target clients depending on their unique and personalized business needs. I found myself collaborating with 90+ businesses per week and closing sales to meet strict weekly deadlines.

Digicurb is a ride-sharing service that is unique in that it is specific to college campuses and the students on those campuses. I joined the Digicurb team when it was in its beginning stages. My job was to conduct market research and spread the word about Digicurb across campus. To do this I hosted several different events and information sessions that encouraged students to try out the app. I identified and assessed the short-term and long-term issues impacting the business (mainly focusing on the brand marketing strategies). Additionally, I worked with team members to develop solutions for critical issues impacting the app's ability to maximize its operations and brand awareness. Overall I participated in the development of a framework for an initial marketing strategy and related processes for the client. By the end of the semester I contributed to an overall growth of 76% more traffic to the app from my designated region as well as the highest retention rate from all the college campuses involved in this program.

Modesto, California, Us

During my time with E&J Gallo Winery I was able to make many visits to the stores that promoted and sold the E&J Gallo products. While I was there I designed store placements using the information I had gathered from researching and analyzing industry buying trends as well as retail-specific buying trends. For example, certain products tend to sell better when placed next to others, etc. I also tracked inventory to ensure the proper amount of units were being ordered and displayed in a timely manner.

Minneapolis, Mn, Us

At Target I analyzed consumer behavior and spending patterns in relation to seasonal holidays, specifically Christmas, because I interned in December. I worked with executive heads to analyze the path that most consumers took upon entering the store. We made notes about which part of the store caught the most interest, where consumers spent the most time, which displays they overlooked, etc. From there we devised plans to help sell certain items in a more effective manner. Furthermore, I collaborated with executive heads and pitched unique ideas for sales promotions and ideas on retaining customer loyalty.

Bachelor’S Degree, Marketing, International Business

Salutatorian