Priya Raghuram Email & Phone Number
Who is Priya Raghuram? Overview
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Priya Raghuram is listed as Head of Marketing at Chatkazz, Australia, based in Ahmedabad, Gujarat, India. AeroLeads shows a matched LinkedIn profile for Priya Raghuram.
Priya Raghuram previously worked as Head of Client Solutions and Operations at Zero Gravity Communications and Head of Client Solutions & Operations at Zero Gravity Communications. Priya Raghuram holds Post Graduate Diploma In Management, Business Administration And Management, General, 6.07/9 Cgpa from Indian Institute Of Management, Calcutta.
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About Priya Raghuram
As the Global Brand Manager at Bajaj Auto, I managed the brand communication and product strategy for three commercial vehicle brands across 42+ international markets. I leveraged my strong market research and customer insight skills to identify and address the specific needs and preferences of each market, and develop customized campaigns and films to convey the benefits of our products. I have also visited multiple markets in Asia and Africa to conduct focus groups and interviews with relevant stakeholders, and to monitor the performance and feedback of our products.Before joining Bajaj Auto as a Global Brand Manager in Feb 2022, I worked as an Area Sales Manager for motorcycles for two years, where I handled four dealerships and achieved a retail growth of 46% in H2 over H1, and increased the market share of Bajaj Auto from 24% to 26% in my allotted territory. I also guided the business revival measures post lockdown, and executed digital activations to increase brand visibility and enquiry generation by 44% in H2.I have a Post Graduate Diploma in Management from IIM Calcutta, where I learned to multitask, drive myself, and take up new challenges constantly. I also have a Bachelor of Hotel Management from Christ University, where I developed strong interpersonal skills and a customer-centric and service-driven attitude. I am passionate about learning new things, exploring new cultures, and growing as a professional and as a person.
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Priya Raghuram work experience
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Head Of Client Solutions And Operations
Head Of Client Solutions & Operations
Global Brand Manager - Commercial Vehicles
- Appointed as Global Brand Manager for RE, Maxima & Qute commercial vehicle brands for Bajaj Auto's international business spanning across 42+ countries - Visited multiple markets in Bangladesh, Philippines, Liberia & Guinea Conakry to conduct FGDs & IDIs of relevant stakeholders- Conducted extensive market research, gathering customer insights & feedback to arrive at product recommendations & realign product strategy in weak markets- Developed brand communication strategies for 6+ products with 4 fuel variants based on regulatory or market-specific needs- Ideated & successfully produced a film targeted at local regulatory bodies in the Philippines to convey the benefits of allowing 3-wheelers to ply in all towns- Designed an extensive CV playbook including 17 case studies replete with best practices from strong markets, brand-building strategies & approach frameworks to volume growth levers
Area Sales Manager - Motorcycles
- Handled dealerships of Mysore, Chitradurga & Chamarajanagar with AVPM industry of 5000+- Monitored all 4 dealers on overall business functioning to achieve retail growth of 46% in H2 over H1.- Increased BAL MS% of allotted territory from 24% in H1 to 26% in H2 resulting in vol growth 18%- Guided business revival measures post lockdown to grow retail vol by 54% in Mysore (50% of Ind)- Executed customized activations across territory with focus on digital to increase brand visibilityand enquiry generation by 44% in H2, digital enquiries & retail increased 2X
Management Trainee - 3 Wheelers
- Worked with Cargo Segment for 3WH division tounderstand captive customers and create an extensive vehicle database for 4 dealerships.- Mapped total of 2000+ existing vehicles for segment understanding and generation of fresh leads.- Focused on fast growing fruits & vegetables , tent house segments apart from gas, cement & waterto increase product visibility in new businesses.- Formulated a customizable sales pitch with help of Opeco ( a tool to compare opex vs.competition) for specific segments and worked in the field for conversion of 10+ customers
Management Trainee - Probiking
- Managed all 4 KTM dealerships as a shadow ASM for Uttarakhand state.- Benchmarked best showroom practices of 5 premium motorcycle brands & 3 car brands- Surveyed 200+ customers to check the health of brand & understand KTM customer profile.- Restarted customer sports & riding activities with 2 stunt shows, 1 racing event & 5 orange rides,including the first ever dedicated female ride in Dehradun, increased activity enquires by 31%.- Increased brand reach 3X by hiring a social media agency and ensuring regular posting.- Developed tools for daily monitoring, test ride tracking, exchange enquiry tracking for dealers,increased test ride nos. by 25%.- Restored previous year volumes in spite of 30% industry drop with 7% MoM retail growth
Summer Trainee
- Mapped Chinese dealer network of 700+ sales outlets in collaboration with Refract Consulting- Conducted 200+ in-depth interviews of tricycle drivers across 12+ cities; surveyed 30+ Chinese MC dealerships- Coordinated with 10+ people in Kawasaki Philippines; drew comparative analysis of 20+ Chinese vs. Bajaj products- Developed multi-functional approach for BAL; product, retail finance & communication strategies, with possible 17% increase in sales- Received Pre-Placement Offer from Bajaj Auto Ltd. after completion of summer internship
Hospitality Trainee
- Single-handedly managed entire operation of egg station involving 10+ preparations, rolled out 1500+ A la Carte orders- Determined inventory flow & order cycle for cold kitchen to ensure availability of menu items- Gained insight into ground-level housekeeping ops with exposure to role of supervisor, provided quality room service to 8+rooms/day (6 weeks)
Priya Raghuram education
Post Graduate Diploma In Management, Business Administration And Management, General, 6.07/9 Cgpa
Bachelor Of Hotel Management, Hospitality Administration/Management, 9.08/10 Cgpa
Cbse Hsc, Pcmb, 92.4%
Cbse Ssc, General Studies, 10 Cgpa
Frequently asked questions about Priya Raghuram
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What company does Priya Raghuram work for?
Priya Raghuram works for Chatkazz, Australia.
What is Priya Raghuram's role at Chatkazz, Australia?
Priya Raghuram is listed as Head of Marketing at Chatkazz, Australia.
Where is Priya Raghuram based?
Priya Raghuram is based in Ahmedabad, Gujarat, India while working with Chatkazz, Australia.
What companies has Priya Raghuram worked for?
Priya Raghuram has worked for Chatkazz, Australia, Zero Gravity Communications, Bajaj Auto Ltd, and Capri By Fraser.
How can I contact Priya Raghuram?
You can use AeroLeads to view verified contact signals for Priya Raghuram at Chatkazz, Australia, including work email, phone, and LinkedIn data when available.
What schools did Priya Raghuram attend?
Priya Raghuram holds Post Graduate Diploma In Management, Business Administration And Management, General, 6.07/9 Cgpa from Indian Institute Of Management, Calcutta.
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