Priya Rajesh Email & Phone Number

Pune, Mh, In

Pune, Mh, In

Pune, Maharashtra, India

1. Defining the Marketing Strategy Formulation and Implementation for Tata BlueScope Steel, aligned with the organization's goals, and contribute to the topline and bottom-line growth. 2. Prepare and implement the national and regional marketing campaigns for all TA; channel and influencer incentive schemes to support the retail business growth and grow the brand equity.Similarly preparing and driving the channel and end customer marketing campaigns for B2B Business - Lysaght/ Coated Steel/ PEB4. Manage the brand hierarchy for the organization in collaboration with leadership team to create unique position and differentiation in various markets. 5. Monitor and evaluate macro-economic environment and conduct competitor analysis through market review studies and customer feedbacks to address issues which can potentially impact business performance. 5. On a periodic basis, asses the market situation, competitor pricing, industry price trends and internal cost structure and order book, volume projection and propose new pricing of the products.6. Oversee internal and external marketing communication of TBSL brands to drive profitability by building brand equity and enhancing visibility.7. Develop digital marketing strategy to increase the viewership leading to brand building using the best platforms & techniques such as social media, e-mail marketing. Mobile Apps, AVs, Digital advertisement techniques and search engine optimization etc.8. Coach, train and Nurture 15 team members to enhance their skill levels, to be competent and to be abreast of the new technology and trends to contribute to the organizational growth.

Pune Area, India

Profit Center Operations - Managing profit center operations for Automotive & allied Accessories business with key focus on top line and bottom line profitability.- Formulating sales plans, monitoring/reviewing performances on a regular basis and initiating corrective measures when required. - Forging strategic alliances with major automotive manufactures and industries thereby ensuring profitability and achieving business targets. Product Launches- Launched more than 50 products last 5 years in Indian market and designing marketing campaigns for product positioning- Competence Development of 20 member Sales Team and 125 Channel PartnersMarket Intelligence & Analysis- Conduct Market Research, competitor analysis to enhance penetration and market coverage- VOC to understand product gap and improvement in services- NPS Survey to improve customer experienceDigital Marketing- Using innovative digital tools to generate leads & increase customer reach- Pioneered in selling on ecommerce Portal (Amazon, Snapdeal, Flipkart, Industry buying)- Effectively using Social Media platforms for increasing visibilityChannel Management- Identification and appointment of Channel Partners - Nurturing new channel partners with Technical & soft skills training- White spot analysis to identify new channel partner requirements

Pune Area, India

Business development: - Responsible for driving Automotive business Pan IndiaProduct Launches- New product launches for Industrial segments (Steel, Oil & Gas, MRO, Shipyards) and Automotive marketsMarketing & Communication- Promotion of 3 brands in Indian Market (Chicago Pneumatic, Fuji & Rodcraft)- Organizing Tech- Days/ Seminar's at customer's place- Participation in major exhibitions/ Service Camps- Engaging customers through digital platforms by sending enewsletter/emailersAccessories Champion: - Responsible for promotion and development of new accessories for Indian market- Overseeing complete business operations with accountability of profitability, forecasting monthly/ annual sales targets- Conducting Energy Audits at Key CustomersArea Manager- West Region (March 2017 till February 2018)- Business Development in Maharashtra, Gujarat and Madhya Pradesh- Accountable for achievement of annual sales target, channel management, key account management, receivables management with key focus on profitability- Led a team of 4 people and 35 distributors

Pune , India

Responsible for business development in Europe, USA, Middle East & African markets. key account management of several international clients mainly from Oil & Gas, Mining, Power Plants and Steel industries.Project Management expertise - End to end accountability for turnkey projects execution with EPC contractors from South East Asia, Middle East and African markets.Channel Management and Marketing Role for Indian MarketResponsible for 80 channel partners across IndiaManagement trainee – Dec 2003 till Dec 2004 , Executive – Dealer Development –till July 2006Asst. Manager –Exports – till 2008 Dec , Manager Exports – till Apr 2012

Leadership Program, Enhancing Leadership Capacities And Potential Among Professional Women

Pgdba, Marketing

B- Tech, Electrical And Electronics Engineering, Distinction