Priya Raju Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Spearheading all the marketing, branding, communications and PR activities for India and Thailand.Brand custodian for Mintel in India and Thailand.

Mumbai Area, India

• Launched a new website: The Printweekstudio online website. Worked on the structure and the layout of the site, co-ordinated with the IT and website development teams and an internal team of seven.• Spearheaded PrintWeek India Awards 2016 – Call for entries, PR, Jury Day, and Awards Night. This was with a team of eight interns. The responsibility also included handling the marketing campaign, design concepts, eMailers and promoting on various social media. The project duration was six months.• Conceptualising and executing special features, technical articles and product reviews• Managing brand's social media accounts, WhatsApp groups and promoting brand visibility• Accurate and timely reporting of industry events for both print and online • Regular filing of news stories• Handling issue closings with team and ensuring publishing deadline for print version of the magazine is met• Being instrumental in reporting, planning and contributing in an editorial capacity for publishing dailies (print and online) for industry events like PrintPack, Pamex and Indiapack

Mumbai Area, India

Department: Marketing Nov- Dec 2014Project Objectives: Market research on dyes for coating and proposed strategy for marketingProject Details:• Understood the market requirements, applications and competition analysis • Analyzed the market size and import-exports and international competition for these product• Liaised with distributors across India and proposed an appropriate marketing strategy Department: Supply chain Jun - Jul 2014Project Objectives: To identify reasons for Slow Moving and Obsolete Goods (SMOG) in the inventory and give suggestion to eliminate itProject Details:• Identified SMOG goods in the inventory system• Analyzed raw materials, WIP and finished goods and performed ABC analysis of the SMOG• Established reasons for its accumulation and suggested ways to eliminate itDepartment: Marketing Jun - Jul 2014Project Objectives: To understand and conduct market research for Mixed Metal Oxide pigments, Polyamide colorant market and Polymer soluble dyes market in India.Project Details:• Understood the market requirements and applications for each of the above mentioned products• Analyzed the market size and import-exports and international competition for these market• Identified key customers and arrived at a comprehensive data-base of prospective customersDepartment: Marketing Jan - Feb 2014Project Objectives: To understand the Solvent based Non-impact Printing Ink market in India with respect to size, value and technical requirements of the end userProject Details:• Studied the Non-impact Printing Ink market in India for overall Inkjet inks market, Textile and Ceramic Inks and Cartridge refill market• Understood the market requirement for high performance as well as medium performance inks• Studied the customers requirement of complete solution w.r.t. the printing consumables and machinery• Identified the customers and market potential

Mumbai Area, India

• Worked on publishing of articles about latest happenings in printing and packaging industry for online and print versions of the magazine• Interviewed print CEO’s and wrote articles about their success story and also latest innovations/latest technologies adopted by them • Worked with the team on generating ideas for picture gallery and columns assigned to us; Re-initiated the column “One day in the life of a printer” by interviewing leading print industrialist• Planned publication contents through research and interviews • Participated in events/conferences/trade fairs like ‘Print Pack, ‘India Star Awards’ to gather information on latest developments in the industry• Created and maintained a strong network of contacts in the industry• Liaised with various staff like photographer, designer and editor to work collectively for a given article• Ensured that publishing deadline for print version of the magazine is met

Mumbai

• Handled clients in retail segment for marketing and sales of Packaging, labels, Commercial Printing, Plastic cards, Loyalty Solutions• Developed new customers like Future Group, Fiat India, Connectwell Industries in Mumbai Region • Ensured repeat sales order from existing customer• Co-ordinated with various depts. like production, scheduling, costing • Managed the entire sale cycle from receipt of purchase order to dispatch of material to the end customer as per the agreed timeline• Ensured timely collection of payments from the customer • Created a database of customers to ensure focused approach• Maintained a healthy customer relationship to ensure repeat orders• Worked on collecting customer feedback to improve the overall customer experience

Post Graduation In Management, Business Administration And Management, General

B.E, Printing & Packaging Technology

Ssc

Hsc, Science