Besides overall brand, accountable for following lines of businesses: Mobile Services, Airtel Digital TV (DTH), Homes (Airtel landline & broadband), Airtel Business, Airtel Payments Bank, Wynk, CSR and Internal Communications ⇒ Supervise brand and perception management to reinforce the brand salience and enhance strategic marketing initiatives⇒ Collaborate and co-create effective campaigns with cross-functional teams to augment business and CSR objectives⇒ Managing incidents and Crisis to mitigate their impact on the brand⇒ Leading agencies for effective 360 degree communication

⇒ Worked towards widening & strengthening brand salience by enhancing Brand marketing initiatives with ATL and BTL activities⇒ Developed the concepts for events, dealer meets, architects & HVAC consultants meets, exhibitions and formulating promotional plans and ensured smooth execution⇒ Managed advertising agency (creative & media buying), PR consultancy, event management agency and research agency

⇒ Ensure a sustained brand visibility for McDonald’s in media⇒ Manage Incident and Crisis as well as the various media & CSR initiatives⇒ Local Store Marketing initiatives⇒ Oversee Advertising, PR Agencies and vendor relations as well as evaluating the ROI

⇒ Developing PR strategy and PR plans and ensuring sustained seamless execution;⇒ Media Relations, Market Research and CSR initiatives;⇒ Handling events and on-ground promotions;

⇒ Had the responsibilities of business development, branding, sales forecasting, advertising and relationship management.