Sr Marketing Communications
CurrentAccountable for all content marketing initiatives to drive traffic, engagement, leads and customer retentionKeeps abreast of new technologies and tools to support effective communication and actively suggest new ideas to enhance marketing activitiesCollaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectivesChannel management of digital content hubs and all supporting social channels including email / newsletter distribution.Managing editorial calendar and organizational workflowsResponsible for company’s collaterals like blogs, whitepapers, infographics etc.Managing company’s Twitter, Facebook and LinkedIn channels