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Priyasha Basu Email & Phone Number
Head - Performance and Digital Marketing
at
Casio India
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Head - Performance and Digital Marketing
Location
Bengaluru, Karnataka, India
Company size
Who is Priyasha Basu? Overview
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Quick answer
Priyasha Basu is listed as Head - Performance and Digital Marketing at Casio India, a with 344 employees, based in Bengaluru, Karnataka, India. AeroLeads shows a matched LinkedIn profile for Priyasha Basu.
Priyasha Basu previously worked as Digital Marketing Manager at Casio India and Head - Digital Marketing at Blackbuck (Zinka Logistics Solutions Pvt. Ltd.). Priyasha Basu holds Sales, Distribution, And Marketing Operations, General from Indian Institute Of Management, Lucknow.
Company email context
Email format at Casio India
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Casio India
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Profile bio
About Priyasha Basu
Priyasha Basu is a Head - Performance and Digital Marketing at Casio India. Colleagues describe them as "Priyasha is a self driven and progressive professional. She is hardworking and high on integrity. All the Best." and "Priyasha's EQ and IQ has been way above normal expectations, her knowledge in real estate and industry formula is enlightening.. She is a great people manager. One thing in specific is that she is a lady with few words but highly result oriented.."
Current workplace
Priyasha Basu's current company
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Casio India
8 roles · 12 years
Priyasha Basu work experience
A career timeline built from the work history available for this profile.
Digital Marketing Manager
- Heading end to end performance marketing campaigns on major E-Commerce platforms such as Amazon, Flipkart and Myntra, focused on improving ROAS and increase online sale's contribution to the overall revenue of the brand- Running cross platform awareness campaigns to launch brand ambassadors such as Shubman Gill, Vicky Kaushal and improving brand recognition and brand lift- Enhancing overall customer journey across all online channels by analyzing consumer behavior and purchase insights- Boosting social media performance of the brand and increasing engagement and followers by running effective social media mini campaigns
Head - Digital Marketing
-Heading end to end high quality user acquisition across channels - Improving awareness of the brand through celebrity brand marketing and influencer marketing. Responsible for creating campaign Bak Bak nahi BlackBuck .- Managing retention via specific digital campaigns and retention tools.
Dec 2021 - Dec 2023
Senior Consultant-Brand Engagement
-Created and enhanced media plans of global FMCG brands such as L'Oréal, Nestlé, ITC, Hershey’s, Mondelez, Estee Lauder to make them data driven. -Helped brands collect first party data and analyzed consumer behavior-Analyzed category performance for brands and competitors to help improve market share and empower decision making for media campaigns. -Conducted market analysis for luxury brands to come up with GTM strategy
Aug 2018 - Nov 2021
Senior Marketing Manager
- Spearheaded effective campaign management with all major real estate Lead generation sources such as 99Acres, Magicbricks -Identified effective channel partners and engaged them via project launch events, educational and awareness campaigns -Conducted events in corporate offices and residentials campus
May 2017 - Jul 2018
Senior Manager, Ecommerce Marketing
-Analyzed digital campaigns and formulated strategies to generate sales using Google Analytics Platform-Partnered with various lead generation sources like comparison platforms to improve ratings of our website
2016 - 2017
~1 yr
Area Sales Manager
-Responsible for planning & execution of monthly sales worth 5 crore via multiple primary, secondary and tertiary channel partners -Started 50 new retail outlets and led aggressive branding efforts in Thane region
2015 - 2016
~1 yr
Marketing Intern
-Responsible for improving SEO score of the brand website -Executing email marketing campaigns and converted 1000+ prospects
Apr 2014 - May 2014
Team & coworkers
Colleagues at Casio India
Other employees you can reach at casio-intl.com. View company contacts for 344 employees →
KN
Khan New
Colleague at Casio IndiaThane, Maharashtra, India
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SD
Sourav Das
Colleague at Casio IndiaSouth Delhi, Delhi, India
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DR
Dinesh Rathaur
Colleague at Casio IndiaGhaziabad, Uttar Pradesh, India
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NS
Neeraj Sharma
Colleague at Casio IndiaSouth Delhi, Delhi, India
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MD
Mohammad Danish
Colleague at Casio IndiaChennai, Tamil Nadu, India
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SJ
Sunny Jain
Colleague at Casio IndiaBengaluru, Karnataka, India
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AY
Abhishek Yadav
Colleague at Casio IndiaGwalior, Madhya Pradesh, India
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SG
Shivani Gupta
Colleague at Casio IndiaDelhi, India
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SC
Sukanta Chakraborty
Colleague at Casio IndiaKolkata, West Bengal, India
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KS
Korra Sikender
Colleague at Casio IndiaHyderabad, Telangana, India
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Khan New
Colleague at Casio IndiaThane, Maharashtra, India
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SD
Sourav Das
Colleague at Casio IndiaSouth Delhi, Delhi, India
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DR
Dinesh Rathaur
Colleague at Casio IndiaGhaziabad, Uttar Pradesh, India
View →
NS
Neeraj Sharma
Colleague at Casio IndiaSouth Delhi, Delhi, India
View →
MD
Mohammad Danish
Colleague at Casio IndiaChennai, Tamil Nadu, India
View →
SJ
Sunny Jain
Colleague at Casio IndiaBengaluru, Karnataka, India
View →
AY
Abhishek Yadav
Colleague at Casio IndiaGwalior, Madhya Pradesh, India
View →
SG
Shivani Gupta
Colleague at Casio IndiaDelhi, India
View →
SC
Sukanta Chakraborty
Colleague at Casio IndiaKolkata, West Bengal, India
View →
KS
Korra Sikender
Colleague at Casio IndiaHyderabad, Telangana, India
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2 education records
Priyasha Basu education
Sales, Distribution, And Marketing Operations, General
Bachelor Of Technology (B.Tech.), Computer Science And Engineering
FAQ
Frequently asked questions about Priyasha Basu
Quick answers generated from the profile data available on this page.
What company does Priyasha Basu work for?
Priyasha Basu works for Casio India.
What is Priyasha Basu's role at Casio India?
Priyasha Basu is listed as Head - Performance and Digital Marketing at Casio India.
Where is Priyasha Basu based?
Priyasha Basu is based in Bengaluru, Karnataka, India while working with Casio India.
What companies has Priyasha Basu worked for?
Priyasha Basu has worked for Casio India, Blackbuck (Zinka Logistics Solutions Pvt. Ltd.), Shopalyst, Smartowner, and Syberplace.Com.
Who are Priyasha Basu's colleagues at Casio India?
Priyasha Basu's colleagues at Casio India include Khan New, Sourav Das, Dinesh Rathaur, Neeraj Sharma, and Mohammad Danish.
How can I contact Priyasha Basu?
You can use AeroLeads to view verified contact signals for Priyasha Basu at Casio India, including work email, phone, and LinkedIn data when available.
What schools did Priyasha Basu attend?
Priyasha Basu holds Sales, Distribution, And Marketing Operations, General from Indian Institute Of Management, Lucknow.
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