I am a senior strategic communication specialist with demonstrated success in conceptualising and developing communication strategies to enhance awareness, strengthen engagement and highlight impact.I started my journey as a journalist and have worked with leading media houses, start-ups, a leading industry association and an NGO, giving me a rich experience in communication planning, stakeholder engagement, content and social media strategy, media relations and brand management. Currently, I lead communication for an NGO where I have set up communication processes, developed and implemented guidelines, launched reports, newsletters and social media campaigns, doubled media coverage and social media engagement to drive increased stakeholder participation and information dissemination. I can be contacted at priyashirali@gmail.com