Priya Singhal's Location
New York, New York, United States, United States
Priya Singhal's Contact Details
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About Priya Singhal
Weaving a vision into reality, Priya founded WeMixx to revolutionize the food industry with plant-based, authentically flavored blends that simplify cooking. Priya’s entrepreneurial journey led to the USDA recognizing WeMixx’s sustainable food chain contributions, rewarding her with a business grant during a critical time. At the helm of WeMixx, Priya pioneered the integration of clean-label, fair-trade ingredient sourcing from local Indian suppliers, ensuring transparent and an authentic supply chain.Prior to this, Priya has had over 10 years of global consulting experience , establishing unique industry trends and consumer patterns for brands such as Target, Nestle, MTV, Stop & Shop , Bayer , United Nations. Priya is a self starter with an analytical mind who has defined new measurement KPIs , spearheaded the addition of marketing media dollars for multicultural audiences and forecasting growth across various CPG clients. It is here ,that Priya identified lack of representation of South Asian brands in breakfast, snack aisles and ventured out to be a change maker with WeMixx. Priya is a recipient for a Gold MarCom Award 2015 for first to market mobile video hub in collaboration with Tapad. Priya enjoys writing in her spare time and has recently published a poem book.
Priya Singhal's Current Company Details
Priya Singhal Work Experience Details
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FounderWemixxNew York, Ny, Us
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Advisory Board MemberV-Label Jul 2024 - PresentWinterthur, Switzerland, Ch -
FounderWemixx Jul 2019 - PresentJersey City, New Jersey, UsFounded WeMixx with a vision to evolve the existing mainstream food aisles to include ready to mix, plant-based blends that are rich in authentic South Asian flavors and ease the cooking experience for any meal time.Recognized by USDA and was rewarded a business grant for our efforts towards a sustainable food chain during the pandemic. Incorporated clean-label supply chain sourcing of ingredients from local fair-trade suppliers in India, ensuring purity and fresh flavors in every bite. In less than 3 months our bestseller Master Spice Blend was trending as the #1 New Release in Indian Seasonings on Amazon.Expanded to Canada and India on Amazon marketplaces within 12 months of incorporation in USA .
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Customer Insights ManagerUnited Nations Global Compact May 2022 - Nov 2023New York, Ny, UsLead the growth forecasting in UN members across 80 networks globally by developing avariable based model that considered global, brand related and media factors for each countrynetwork.• Build understanding of trends and insights in corporate sustainability (using external and internaldata sources) to help shape strong value proposition for sales team, especially in regions (such asAfrica, Middle East) less well understood by the United Nations.• Analyze and report on sales and marketing ROI from Salesforce for thought leadership.• Coordinate, support and execute the Net Promoter Score surveys measuring companysatisfaction• Collaborated with PR and communications team to report on top keywords, sentiment,share of voice on social media using Meltwater tool -
FounderBuild It Bowls Feb 2022 - Apr 2023Conceptualized and founded a cloud kitchen delivering salad bowls , smoothies and dips that are prepared with locally sourced vegetarian ingredients in Khar West, Mumbai. Ideate and test wholesome bowl recipes that are suited to different dietary needs i.e. vegan, Jain , vegetarian , gluten freeManage subscription partnerships and collaborations with local delivery partners such as Swiggy, Zomato, Dunzo for a seamless customer experienceWork towards incorporating sustainable ingredients, labor rights and promote usage of bagasse packaging
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Manager Insights And AnalyticsTinuiti Mar 2021 - Feb 2022New York, Ny, UsLead strategic projects related to reporting, advanced insights, incrementality as well asattribution for LegalZoom, Appfolio and Horizon services• Successfully onboarded and managed 6 analysts as a part of my team• Initiated a cross-sell within 2 months of my hiring period resulting in 20% increase in revenue -
Manager, Multicultural Audience Insights & AnalyticsGroupm Oct 2016 - Apr 2019New York, Us• Identified a need for consumer spend data across Healthcare, Consumer goods CPG, Retail andinitiated development of a tool using Bureau of Labor Statistics data. Showcased this tool at theGoogle Data summit in October 2018 using Tableau as the interface dashboard.• Lead customer acquisition strategy, audience segmentation by budget % and measurementexercises across all enterprise driven campaigns for Target• Collaborated with Gain Theory to introduce a formal zip code-based measurement model totrack campaign media performance against Hispanic and African American audiences• Spearheaded the use of proprietary analytical and regression models to forecast market shareavailable for all brands within Nestlé portfolio leading to 35% incremental business revenue forGroupM• Consulted Bayer on optimizing customer journey based on actionable insights drawn from theanti-fungal category, consumer mindsets, social affinity channels and motivation drivers• Vet media partners such as BET, OATH and Univision to conduct research immersions forclients to inform SEO and PPC strategies for multicultural creative storylines -
Manager, Marketing StrategyMtv Networks / Logo Jul 2014 - Oct 2016UsManage all digital campaign priorities tied to the successful launch of Movie Awards, Shannara, VMAs, Scream, Awkward, Faking it, Finding Carter. Research and report on external media opportunities for optimizing the customer journey on digital platforms using research science tools such as Samba.tv, Quasar, Affinity answers, Social guide, Google Adwords.Developed a keyword generating model that pulls the top rising and most popular search terms based on both linear and social affinity. Devised a strong sustaining media plan for all shows that launched in 2015 instead of allocating media budget only to the pre premiere phase. Managed the cross channel promotion for the “White People”, a part of the Look Different campaign that reached 3.3M views of White People related content online in the first week, with over 1.2M people interacting with the full documentary on YouTube, Facebook and the MTV app. Presented the Homepage Roadblock rich media unit under the innovative digital activations for Eye Candy, also nominated for the Promaxbda Awards 2015, at the annual Viacom Marketing Council in February 2015Received a Gold Marcom Award 2015 for executing a rich media unit in collaboration with Viacom’s Audience Science Group and TAPAD. -
Media Buyer And Digital AnalystStanmore Media Group Feb 2014 - Jul 2014Los Angeles, Ca, UsConducted real-time bidding and media buying via IP targeting and hyper-local targeting to maximize client ROI.Worked on marketing-mix models; affiliate marketing, Ad-servers such as Adzerk, Google Analytics and DSPs (TradeDesk, AppNexus).Executed all operational efforts relating to traffic management of advertising campaigns for VPN client Spotflux.Delivered strategy for display and mobile ads for local car dealers after evaluating search engine friendly ad words for maximum traffic. -
Research Assistant, Marketing DepartmentNyu Stern School Of Business Oct 2013 - Apr 2014New York, Ny, UsHandled and protected confidential and sensitive data with integrity.Managed data collection projects by meeting paper and electronic mailing deadlines,entering data; learning to use technology to do these tasks more efficiently.Assisted staff in design and maintenance of relational databases; this frequently involves use of WestlawPrepared print documents, web pages, and other graphics using Microsoft Word. -
Digital Strategist And Audience Development Manager, VirtualDiyaan Www.Diyaan.Com Sep 2012 - Dec 2013Produced marketing and creative literature and efficiently managed necessary design work in relation to online promotional activities.Managed and developed Diyaan’s social media presence across all key existing and new social media sites (Facebook, pinterest) including sourcing contributions of content from across the organization.Established and leveraged pertinent sales, user experience, customer service KPIs using Google Analytics to increase revenue.Processed any Bulk List Adds in the newsletter list – including source coding them to track their performance.Developed exclusive mails directed to inactive members to facilitate sales.
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Marketing Intern, TedxwallstreetTed Conferences Jul 2013 - Aug 2013New York, Ny, UsLead a team of three people-reviewing web based marketing strategy to market ‘Filling the Void’ event at Wall Street, New York. Brainstormed inventive ways to enhance engagement on Social Media platforms by identifying and partnering with Social Prompter, SocialLeadz and SocialFly.Researched on the speakers and selecting a topic for them that revolves around the financial literacy theme.The TedxWallStreet Facebook fan following multiplied 3x in a span of 15 days of the launch of social marketing plan. -
E-Commerce InternGianni Versace Jun 2013 - Aug 2013Analyzed and identified unusual account activity on the summary basket page and solved customer service issues by taking action against impostors during the beta phase of website launch through Webtrekk tool. Maintained the day-to-day e-commerce operations and performance measurement of the company web site (internet and intranet) in an Excel format. Prepared daily sales reports using software’s such as Hyperion and Webtrekk to improve revenue targets for the online channel for prospects and customers. Reviewed data files to ensure content and image were collected using the Cumulus and PimCore tools for successful launch of us.versace.comActively participated in meetings to review KPI's and benchmarks of analytics by reviewing Versace's Google Analytics account.
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Marketing ExecutiveReflectosafe Jun 2011 - Jun 2012Hired SDA Zone advertising agency and implemented a full fledged running website www.reflectosafe.comRaised brand awareness by initiating social presence on popular social platforms such as Facebook, LinkedIn Company page.Subscribed to TradeIndia.com and Alibaba.com as a part of the marketing plan to increase engagement with buyers on multiple platforms.Conceptualized a newsletter campaign by subscribing to Benchmark Emailing to regularly update 3500 clients per month regarding new developments at Reflectosafe- sales increased by 20% in six months.Developed a new audience comprising marathon runners, cyclists, and vision-impaired institutes by educating them on the concept of reflective jackets.Maintained customer database of 6000 clients and hired three marketing personnel. -
Founding PartnerAdzione Creatives Pvt. Ltd. Dec 2009 - May 2011Drafted the initial business plan and also gave the company an innovative name ‘Adzione'.Won two biggest client accounts in Surat, Gujarat, textile hub of India, namely Vishal Prints and Prafful Sarees within 2 months of inception. Joint-handedly conceptualized the pilot saree campaign displaying the fabric in a completely new avatar of a gown than the traditional draped version.Worked as a copywriter on elaborating on the concepts and designs featured in catalogs and calendarsAs of 2011, Adzione was working with the three biggest Textile Manufacturers in Surat, Gujrat and also got its 1st client in Mumbai named Joh Rivaaj.
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Research AnalystRns Advisors Jun 2010 - Jul 2010Conducted secondary market research for 148 companies through thorough review of articles and journals. Presented insights based on latest financial statements as well as press releases to facilitate informed decision-making.
Priya Singhal Skills
Market Research
Digital Marketing
Marketing Strategy
Email Marketing
Social Media Marketing
Strategy
Crm
Google Analytics
E Commerce
Web Analytics
Management
Microsoft Office
Project Management
Integrated Marketing
Digital Media
Digital Strategy
Microsoft Excel
Management Consulting
Digital Communication Strategy
Managing Database
Cumulus
Webtrends Analytics
Hyperion Reports
Luxury Brand Marketing
Audience Development
Spss
Segmentation
Customer Insight
Market Analysis
Consumer Behaviour
Data Analysis
Tableau
Affinity Diagramming
Analytics
Business Intelligence
Leadership
Analytical Skills
Strong Writing And Verbal Communication Skills
Fluent In English And Hindi Languages
Search Engine Optimization
Simmons
Sql
Marketing
Online Marketing
Social Media
Imovie
Sas
Time Management
Account Management
Advertising
Facebook
Priya Singhal Education Details
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New York UniversityMasters In Integrated Marketing -
Svkm'S Narsee Monjee Institute Of Management Studies (Nmims)Business Administration
Frequently Asked Questions about Priya Singhal
What company does Priya Singhal work for?
Priya Singhal works for Wemixx
What is Priya Singhal's role at the current company?
Priya Singhal's current role is Founder.
What is Priya Singhal's email address?
Priya Singhal's email address is si****@****ail.com
What is Priya Singhal's direct phone number?
Priya Singhal's direct phone number is +120173*****
What schools did Priya Singhal attend?
Priya Singhal attended New York University, Svkm's Narsee Monjee Institute Of Management Studies (Nmims).
What are some of Priya Singhal's interests?
Priya Singhal has interest in Environment, Children, Education, Health.
What skills is Priya Singhal known for?
Priya Singhal has skills like Market Research, Digital Marketing, Marketing Strategy, Email Marketing, Social Media Marketing, Strategy, Crm, Google Analytics, E Commerce, Web Analytics, Management, Microsoft Office.
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