Leading the Customer Experience Practice in Wipro. A group of aficionados dedicated in creating relationships that define relevancy and derive recommendations. As natural selection is to Darwin’s theory of evolution, semantics forms the core for intelligent and influenced customer base, leading to digital selection… Relationships evolve with experience and enriches with space.Reaching the core of engagement starts with a simple “Hello”. Conversations form the first impression. Knowing a customer and guiding him does not start inside the walled digital sites. They thrive in social jungles and the taming starts in these rudimentary waters…Emotions are the only lifeline any brand has to play here.Once inside the digital walls, conversations are dressed in stickiness and sentiments to influence the decisions real time. Emotions give way to Intelligence. Relevancy of information is the most critical Digital parameter inside the digital shops. Shrinking Span of attention and increase in options stretch this attribute in wrong directions, lending confusions and undue frustrations. Information need to be contextual, personalized, timed and enriched in linguistics. Influencing a buying decision is the final step to conversion. Recommendations, marrying the context of the page and intent of the prospect stamps the conversion.Next step is to maintain this relationship and create advocacy. Resilience of customer base is the best strategy, as we all know one in hand is worth two in the bush!My practice offers value added services across all the four R’s talked above; Reach, Relevancy, Recommendations and Resilience. Which is the need of the “R” for any CMO organization. Our Big data platform stiches information and enriches intelligence with Analytics. Spread across Big Data, Enterprise search, Recommendations and Visualizations Digitally!