Responsible for driving the Product Marketing function for PSG & XWF (Production System Group and Xerox Wide Format) of Xerox India. Primary responsibility includes growing and retaining customer base by developing and deploying medium and long term strategies. Carry an overall responsibility of the bottom line for the category that includes entry to high end to inkjet production presses.

Responsible for overall Revenue and Profitability of PSG ( Production Systems) range of products in North, West and East (India) region. The role involves strategizing an adequate product mix, healthy segment reach and customer satisfaction along with grass root execution. Involved in close knitted coordination with a set of business managers across different regions for delivering the overall value. Special category emphasis on key account management and large deals. Also the country champion for production inkjet systems in India. Portfolio involves product management to sales management for Impika range of equipments.

Key Account Management of Top Accounts of Country. Have been instrumental in creating innovative programs to develop new & unique application solutions for specific industry verticals such as the Photo industry, Publishing (Books On Demand). Involvement in resource based research that has led to strategising sales within an account. Enhanced relationships in Large & Medium Enterprises & SMB segments for capturing Print volume through empanelment & rate contracts. Have been critical in organizing industry conferences/round tables/interactive sessions for customers/industry verticals for enhancing Xerox equity among the print buyers. Create loyalty programs for customers culminating into increased revenues.

Managed Graphic Art Markets (Quick Printers, Commercial printers, pre-press, publishers, SBO, Photo-lab) for equipment sales for entire Xerox product line. Ensured effective Partner Engagement.Focussed on Territory and Channel Management. Key delivarables included achievement of Quarterly and Annual Revenue and gross profit plan for the territory. Worked on the segments assigned in the territory such as publishing/print shop/commercial printer, Photo-labs, Design Houses etc. Engaged with large accounts in Pvt. And Govt. sector to drive in plant placements as well as educate end users on benefits of digital printing. Identified new accounts within the defined territory to create alternate base of growth. Build effective business relationships at senior level with proven skills in high value negotiations. Ensure continued focus on maintaining 100% customer satisfaction by the identification and understanding of customer business needs and objectives. Earlier Roles and responsibilities

Handled the entire costal Orissa including five districts and a turnover of 10 million through a team of Area Sales Managers and Sales Executives.Ensured full achievement of activation, revenue and distribution targets.Conducted detailed study to track down Average Revenue per User (ARPU) and Minutes of Usage (MOU).

Handled the Bhubaneshwar and south Orissa market including 3 districts through a team of Area Sales Managers and Sales Executives.Ensured full achievement of activation, revenue and distribution targets of prepaid numbers.Successfully handled the distribution as well as the channel management strategy for the prescribed area.Determined market potential and identify key strategic and operational parameters that need to be addressed for increasing market share.Implemented aggressive sales promotion and market penetration strategies.Improved trade standards, meeting top-line and bottom-line objectives through business-driven strategies, monitoring and augmenting team performance.

Handled the prepaid sales in the market of Bhubaneshwar and PeripheriesWas responsible for entire channel management within the area.Conceived and developed new market segments for new products and monitor existing product performances.Provided consistent support and motivation to the sales team to achieve set targets.Recruited, trained and mentored a team of sales staff.

Worked in the organization in different profiles and different geographies within Eastern India. Started as the sales officer in charge of managing the chocolate and confectionary business in North Kolkata market. Key delivarables included, territory and channel management, market expansion, new launches, retail & wholesale market activations as well as delivery on targetted numbers. Graduated to managing the "Out of Home" business in Jharkhand, Bihar & Orissa. This largely included institutional sales and key account management.