Priya Sridhar Email & Phone Number

* Organize, design, and oversee the implementation of successful brand-building and marketing strategies.* Manage the marketing team and the overall day-to-day marketing operations while working autonomously to create the next brand strategies and campaigns* Create innovative 360° advertising plans and multichannel marketing campaigns that are in line with our goals and predictions, resonate with customers, and make use of high-performing ways to generate new leads.*… Show more * Organize, design, and oversee the implementation of successful brand-building and marketing strategies.* Manage the marketing team and the overall day-to-day marketing operations while working autonomously to create the next brand strategies and campaigns* Create innovative 360° advertising plans and multichannel marketing campaigns that are in line with our goals and predictions, resonate with customers, and make use of high-performing ways to generate new leads.* Establish brand guidelines that represent our values and make sure that brand language is appropriate and consistent across all marketing platforms by working with internal and external stakeholders.* Establish strong connections with internal teams to ensure coordination and effective communication throughout joint marketing campaigns.* Drive and maintain a cohesive social media strategy by providing guidelines for storytelling, developing dynamic content, increasing engagement, and reaching bigger audiences on various platforms* Create branding guidelines* Collaborate with the executive team to ensure all marketing initiatives and deliverables adhere to the branding guidelines Show less

As an Associate Marketing Director, I am responsible for,* Overseeing and growing the marketing department, which includes identifying income opportunities within our existing client base and maintaining consistent growth through the acquisition of new opportunities. * In order to build and implement marketing and branding strategies, I interact with the business team to find insights and plans. * Identify short- and long-term scheduling, budgeting, and resource… Show more As an Associate Marketing Director, I am responsible for,* Overseeing and growing the marketing department, which includes identifying income opportunities within our existing client base and maintaining consistent growth through the acquisition of new opportunities. * In order to build and implement marketing and branding strategies, I interact with the business team to find insights and plans. * Identify short- and long-term scheduling, budgeting, and resource requirements, including the creation and maintenance of a yearly marketing budget, profit/loss estimates, spending, and other financial concerns. * Lead the development of marketing plans, collaborating closely with management, creative, and content teams to establish an effective and efficient marketing strategy aimed at increasing the number of people who utilize our services. * Lead the strategic and tactical execution of marketing initiatives, including test/control segmentation design, test implementation, tracking, and reporting, analysis, and suggestion. Show less

* Developed company’s first marketing plan, providing support to departments across the company * Led the development and implementation of annual marketing plans including brand strategy, brand positioning and messaging* Built consensus and alignment across product management design, customer marketing and customer success teams * Strategised and managed the development of websites and ensured the brand perception is consistently positive * Directed development of B2B of all… Show more * Developed company’s first marketing plan, providing support to departments across the company * Led the development and implementation of annual marketing plans including brand strategy, brand positioning and messaging* Built consensus and alignment across product management design, customer marketing and customer success teams * Strategised and managed the development of websites and ensured the brand perception is consistently positive * Directed development of B2B of all sizes, driving marketing programs, achieving and monitoring KPIs and showing a significant increase in marketing metrics * Strategised and formulated product life cycle for a brand new project Show less

Chennai, Tamil Nadu, India

• Crafting strategies for marketing their life sciences products and services of Drug safety, Biostatistics • Clinical Data Management, and Regulatory Affairs etc.• Create clear, compelling, and technically accurate marketing messaging and collateral that supports overall company/product positioning• Manage the production, storage (digital and physical), and distribution of collateral; support the sales team • Build company’s profile through social media, online advertising and… Show more • Crafting strategies for marketing their life sciences products and services of Drug safety, Biostatistics • Clinical Data Management, and Regulatory Affairs etc.• Create clear, compelling, and technically accurate marketing messaging and collateral that supports overall company/product positioning• Manage the production, storage (digital and physical), and distribution of collateral; support the sales team • Build company’s profile through social media, online advertising and online events • Manage company presence at industry events/tradeshows• Develop and maintain a product launch calendar. Set, monitor and report on marketing goals.• Identify opportunities to reach new market segments and expand market share.• Monitor the competitive landscape to inform messaging and keep all internal stakeholders up to date on market developments Show less

Chennai, Tamil Nadu, India

• Conceptualized strategies for all Marketing Teams encompassing Digital, Social, Advertising, Communications and Creative; increased the brand awareness and target traffic by over 15% • Executed global marketing programs for global markets entailing demand generation, campaigns management, and ROI metrics• Drove market strategy through multiple product launches & demos across two cloud-based product lines (namely MTD for VAT and Country-by-country reporting) while minimizing churn… Show more • Conceptualized strategies for all Marketing Teams encompassing Digital, Social, Advertising, Communications and Creative; increased the brand awareness and target traffic by over 15% • Executed global marketing programs for global markets entailing demand generation, campaigns management, and ROI metrics• Drove market strategy through multiple product launches & demos across two cloud-based product lines (namely MTD for VAT and Country-by-country reporting) while minimizing churn with existing customer base; penetrated new segments through the use of strategic marketing initiatives; increased product visibility by 20% annually• Helped in quarterly & annual hiring plans Show less

Toronto, Canada Area

• Developing, tracking and implementing email marketing content to engage key target audiences, boost event participation, solicit online donations, drive traffic to website, promote community engagement initiatives and grow advocacy base• Implementing tactics to increase subscribers list and engagement by identifying targets, segmenting audiences, managing lists, collaborating with designers, fundraising field staff and other stakeholders• Driving innovation in the area of email… Show more • Developing, tracking and implementing email marketing content to engage key target audiences, boost event participation, solicit online donations, drive traffic to website, promote community engagement initiatives and grow advocacy base• Implementing tactics to increase subscribers list and engagement by identifying targets, segmenting audiences, managing lists, collaborating with designers, fundraising field staff and other stakeholders• Driving innovation in the area of email marketing by conducting A/B testing, running email marketing experiments and monitoring online tools to optimize engagement and revenue• Writing marketing content for all channels as required• Developing editorial calendars and news articles to populate bimonthly newsletter and corresponding web pages• Incorporating research, CRM data and online trends to develop targeted content for key market segments• Overseeing production, distribution and reporting of assigned projects• Regularly monitoring, measuring the success and developing reports on specific marketing campaigns• Collaborating with Digital Marketing and Communications Specialist to coordinate efforts for both social media and email marketing campaigns; working with external designers or vendors to determine the conceptual and content direction of online initiatives Show less

Toronto, Canada Area

• Develop new clients, build and maintain relationships with new and existing clients and business development materials to achieve sales targets • Collaborate as a team player with fellow members to optimize and enhance brand productivity • Enable Sales Management Skills Development and Business development • Educate and Empower candidates on facets of Personality and Leadership Development• Advocate positive solutions to complex circumstances by coordinating and managing… Show more • Develop new clients, build and maintain relationships with new and existing clients and business development materials to achieve sales targets • Collaborate as a team player with fellow members to optimize and enhance brand productivity • Enable Sales Management Skills Development and Business development • Educate and Empower candidates on facets of Personality and Leadership Development• Advocate positive solutions to complex circumstances by coordinating and managing strategic communications• Maintain Public relations, Media relations• Drive short and long- term goal of lead generation, dynamic marketing, branding strategies and MARCOM management resulting in ROI• Generate opportunities via social media and email campaigns• Establish, Negotiate & Maintain complex pricing proposals, MOUs and contractual client relationships• Expand and implement marketing and communication plans and effectively manage multiple projects simultaneously• Execute post- reports and final costing analysis Show less

Canada

Investorsgroup.com• Conducting online, phone and in-person competitor research in the financial services sector• Monitoring social media, secret shopping and debriefing new hires as needed to build & maintain competitor profiles• Creating & Producing weekly, monthly and quarterly intelligence reports, presenting findings in team meetings• Develop strategy suggestions based on product insights• Forecast & Manage pipelines with consultants• Developed integrated… Show more Investorsgroup.com• Conducting online, phone and in-person competitor research in the financial services sector• Monitoring social media, secret shopping and debriefing new hires as needed to build & maintain competitor profiles• Creating & Producing weekly, monthly and quarterly intelligence reports, presenting findings in team meetings• Develop strategy suggestions based on product insights• Forecast & Manage pipelines with consultants• Developed integrated, clear, and concise communications and materials for a variety of audiences including employees, customers and brokers Show less

Chennai Area, India

• Created effective messaging for various social media channels • Provided guidance to stakeholders on communication and marketing programs as and when required• Built, uplifted and maintained the brand game plan• Lead the management of public relations, events, campaigns and promotions to develop and enhance business• Administered process related to framing budget plans, executing deliverables, costing, invoices and ensuring payments.• Drove the liaison for corporate… Show more • Created effective messaging for various social media channels • Provided guidance to stakeholders on communication and marketing programs as and when required• Built, uplifted and maintained the brand game plan• Lead the management of public relations, events, campaigns and promotions to develop and enhance business• Administered process related to framing budget plans, executing deliverables, costing, invoices and ensuring payments.• Drove the liaison for corporate relations, working with 180 multi-national companies to negotiate new partnerships and marketing deliverables • Oversaw management of recruiting staff including interviews, hiring, and onboarding process. • Spearheaded various B2B marketing, communication, corporate social responsibility projects, leveraging strong project management skills.• Directed Event management and multi- cultural marketing. Show less

Master’S Degree, Food Technology : Quality Assurance

Bachelor Of Technology (B.Tech.), Biotechnology

Education record