- B2B & B2C Sales and marketing of print and digital products through channel and vendor management- Conducted extensive market research to understand consumer behavior and provide inputs for new product development- Conceptualized and executed BTL activations for product awareness, customer engagement and retention with regional marketing team- Trade Marketing - Collaborated with marketing team to design display and branding collateral for retailer and customer. - Achieved a revenue growth of more than 50% on YOY basis.

Pre-Sales and Sales activities to acquire market research projects from corporates. Co-ordinating with Data Analytics and Market Research partner.Managing data collection process and helping in delivery of final report and getting feedback from the client.Managing 2 Project Execution Teams of 8 member each & collaborating with Event Management Team (3 locations) to finalize demographic specific events and related activities.

- Conducted market research of all stakeholders in rural and deep rural areas & BTL activities of Idea andcompetitors to identify parameters that led to activation/de-activation of SIM cards. - Aggregate, analyse and interpret consumer, sales and competition data.- Built sales and marketing strategy to make the sites profitable