• Headed Mold release agents, Metal Cutting Fluids, and Auto After-market category including strategy development, brand management, GTM, and Marcom.• Led customer-backed Innovation projects along with marketing and cross-functional teams to generate incremental revenue from various growth levers. • Developed the country Integrated marketing plan and Long-range plans through STP • Developed and launched new products for Auto Aftermarket • Leading Digital & E-com initiatives for businesses

• Steered under-performing portfolios into highly profitable ones by market penetration through Product management/ Marketing, product mix, COGS reduction initiatives, setting targets for high grosser, NPIs, Reach expansion, channel promotional programs •Supporting Channel partners with marketing initiatives, new product launches for channel partners•Conducted channel engagement and loyalty programs •Launched Pharma advisory council in India; the first one to be launched by 3M India

• Headed the entire marketing activities, business analysis, business strategy planning, market optimized product mix, pricing strategies, and designed promotional strategies and cross-functional team management for €17 million business unit. Handled team of 3.• Presenting findings and suggestions to company GM or other APAC senior managers.• Developed pricing objectives, guidelines & appropriate approaches regarding the product pricing including cost, value, competitive and hybrid approaches• Generating Market Intelligence, competition Analysis, and annual marketing plans for increasing the consistent growth• Assessing the financial aspects of product development such as budgets, expenditures, research & development appropriations, return-on-investment, and profit-loss projections• Key Account manager for Aluminium Coatings, Pan India with Sales responsibility• Arranging & implementing promotional programs with customers & sales team to enlarge market opportunity• Carrying out Indirect selling efforts for Extrusion products like Builders & Architects’ Associations, Promotion through national Exhibitions, Road Shows, Technical Forum, Advertising, etc.• Specification selling to Architects, Contractors, Consultants and Leading Builders

Responsible for yearly marketing plans development and Implementation.Responsible for conducting internal & external events, yearly conferences etc .Manage sales budgets, contribution margin, working capital and setting monthly targets for sales team. Use sales forecasting and strategic planning to ensure sale and profitability of products, lines, or services, analyzing business developments and monitoring market trend.

Responsible for Product Pricing, developing pricing guidelines and monthly status reports. Coordinated with cross functional teams for business process improvement.