Patrick J. Email & Phone Number

Ottawa, On, Ca

Operations, Product, Partners, APIs

Ottawa, On, Ca

• Product consultant: understanding customer needs, scoping product solutions, and analyzing performance.• User research, customer feedback, and product requirement scoping to influence the product roadmap.• Increase product adoption (product positioning, sales enablement materials, product presentations).• Ecommerce & retail strategy for merchants (digital marketing, SEO, tech stack, etc).• Project management: Lead team projects to increase organization impact and scale including weekly role updates, team strategy sessions, merchant service level definitions project, SEO knowledge program, team Homesite presentations, and onboarding program.

Seattle, Wa, Us

• Built new SMB global marketing program, owned marketing for SMB products and program.• Go-to-market strategy for SMB program (multi-channel marketing included website, social, influencer, content marketing, PR, SEO).• SMB products included SMB microsite, local category results, SMB badging.• Project management: project managed international events and onsite activations, achieving growth in international participation across Amazon.

Bend, Oregon, Us

SEO Team Manager:• People manager for team of SEO Analysts. • Led SEO team's product and service initiatives, in a Saas environment.• Drove product marketing, product market research, competitive analysis, keyword research, and industry research.• Created product positioning, sales enablement materials, blogs, landing pages, video content, etc.• Launched Reputation Manager, SEO liquid variables, SEO reporting, 404 branded pages, URL structure improvements, etc.• Setup and managed platform CRO campaigns, A/B Testing, and user analysis research.• Managed SEO partner relationships including CrazyEgg, Chatmeter, and Yext.• Project management: drove projects to operationalize and scale SEO services.• Led weekly department meetings, department interviews, employee onboarding, new-hire training, and employee development.• Delivered client and recurring internal company presentations.SEO Strategist:• Setup and executed online marketing campaigns in an agency setting.• Led website migration projects, technology implementations, and marketing projects.• Project management: drove projects to operationalize SEO, inform Product roadmap, QA'd website implementations, website builds, site redesigns, and CMS updates.• Performed recurring data export, analysis, and strategy recommendations.• Delivered recurring presentations to internal team members and clients.

Portland, Oregon, Us

Provided services for businesses including digital marketing, sales, trade show strategies, and product management.Marketing:• Setup & executed Ecommerce strategies to drive new sales and lead channels (B2C & B2B).• Utilized analytics to analyze sales, consumers, and marketplace to find new business opportunities.• Setup & executed marketing and PR events including product launches, fashion shows, and podcast interviews.• Attended industry trade shows (OR, SIA) on behalf of clients to drive sales meetings, exhibit products, and source new vendors.Product Management:• Led apparel design process including prototypes, spec pack creation, sourcing, BOM, samples, and product photography.• Managed product development team including pattern maker, seamstress, and manufacturers (domestic and international).• Managed vendor relations including manufacturers, suppliers, importers, brokers, warehouse, and distribution.

Bellevue, Wa, Us

• Managed the implementation of new product technologies into the Bellevue School District, consisting of 1,000 classrooms in 26 schools.• Delivered product onboarding services and training presentations.• Provided ongoing IT and technical support.

Portland, Oregon, Us

• Managed customer's accounts and warranties for all Columbia Sportswear brands (Sorel, Montrail, and Mountain Hardwear).• Increased product adoption and sales through customer education.• Educated team members & customers of product technologies such as garment construction, textiles, fit, and functionality.• Completed market research of competitor products including textiles, fabrics, materials, sourcing, and manufacturing practices.

• Managed all snowboard shop departments including sales, marketing, customer service, workshop, and inventory.• Made purchasing decisions based upon market trends, shop demographics, and brand position.• Completed market research, product research, and industry research.• Drove core brand by delivering a unique customer experience, selling technical products, and working with the local community.

Seattle, Wa, Us

• Assistant to the Global Marketing Manager.• Worked on product marketing, go-to-market strategies, market research, user research, and competitor research.• User research sent to product development teams to influence product roadmap.• Introducing the 1st reverse camber snowboard on the market.• Distributed product and samples to media outlets, marketing channels, sales teams, and athletes.• Managed marketing across PR, print, advertising, website, partnerships, etc.