Product, marketing, branding, gamification, business management, customer acquisition, R&D and project development consultancy for the digital age.

Gamification concept creation, economy design, project & product lead, marketing & branding strategy, budgeting, P&L, business management. Managing Director, Highroller.com

Head of Customer Acquisition, managing a small ROI-obsessed team, covering all aspects of Virgin Games’ acquisition strategy including TV, PPC, Networks, Partnerships, ATL/BTL/integrated campaigns, SEO, analytics, UX flow, recruitment, as well as the following areas:. Mobile marketing - PPC & Display campaigns, SEO, devices UX flow management & path optimization. Mobile/Tablet - UX, UI, devices, usage trends, tablets, analytics, web/mobile cross-pollination. Affiliates - management of award-winning in-house affiliate program, affiliate networks. Social Media - networked content syndication matrix, multi-media content distribution, and social SEO. IP - brand protection, legal & intellectual property issuesHead of Mobile Products, in charge of all things mobile at Virgin Games, with a strong focus on engineering products designed to perform as standalone customer acquisition channels.Product management for Virgin Mobile Casino - http://m.virgingames.com (now a Gamesys brand). Business strategy & project management for Virgin iPad Casino, in its time the first stand-alone casino web app designed exclusively for iPad & tablets - http://t.virgingames.com (now closed). Product video: http://bit.ly/Id3Elg

In late 2005, after half a decade honing my operational and marketing skills in the budding online gaming arena, I was appointed by Richard Branson’s Virgin group to drive Virgin Games’ affiliate strategy to the next level. My first suggestion was to live by Sir Richard’s “screw it, let’s do it” business ethos, go against the sector trend of sourcing external affiliation software solutions and build our own affiliate system. In operation for seven years, the Virgin Games Affiliates program signed thousands of affiliates who helped turn the channel into Virgin Games' main customer acquisition and gaming revenue source. The program received a number of peer accolades, most notably winning the Affiliate Program of the Year Award in two consecutive years at the EGR Awards ceremony, the Oscars of the online gaming sector. On both occasions Virgin Games beat some stiff competition from a host of industry heavyweights such as 888, Partygaming, Betfair, Ladbrokes, William Hill and Paddy Power. Product video: http://bit.ly/1jBPQN0

Heading the Vegas Affiliates team, promoting a group of 21 online casinos to 1000's of international affiliates targeting mainly the US, European and Asian markets.