Ken Hunter Email and Phone Number
New Jersey, United States
Ken Hunter's Location
Hillsborough, New Jersey, United States, United States
Ken Hunter's Contact Details
Ken Hunter work email
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Ken Hunter personal email
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Ken Hunter phone numbers
About Ken Hunter
One of my communication peers called me "an expander and a container." I had the same reaction as you: "What?"He explained, "You develop big ideas, but know where to put the guardrails up." I like that. He writes advertising copy, so bonus points for the brevity.I thrive in public relations and marketing communication -- the strategies, the processes, the relationship development, and the excitement of beating objectives. Whether coaching the CEO, developing unique strategies, handling a crisis, or developing the operating structure of an agency or communication team, it's a great feeling leading organizations toward success.WHERE I EXCEL:I'm an accredited public relations professional with deep experience creating visions, developing strategies, managing crises, and inspiring team execution of public relations and marketing communication programs. I have background in a wide range of industries, including:-Healthcare (hospital systems, medical devices, pharmaceutical, skilled nursing, asthma, vascular disease)-Consumer (home products, toys, restaurants)-B2B (software, chemicals, flavors, fragrances, consulting)-Technology (wireless telecom, consumer electronics, imaging)-Services (finance/banks/credit unions, retailers)-Real Estate (REITs, brokerage, residential, regional malls, hotels, asset management, property management)-Transportation (fleets, logistics, public input)My focus is on building relationships, fortifying senior executives with actionable knowledge, and supporting the enterprise in growing the business.EXPERTISE:Strategy:-Brand development and execution-Formulating marketing and communication plans and strategies that drive organizational goals-Development of creative communication programs-Product and service launches-Strategic messaging-Creative concepting-Crisis communication planning-Staff coaching and mentoringPrograms:-Corporate communication-Crisis communication-Digital marketing, email marketing, social media marketing communication-Executive communication & coaching-Change management-Media training-A wide range of writing expertise-Collateral and advertising concepting and copywriting-Employee PR and communication training
Ken Hunter's Current Company Details
The Powerstation | Communications
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PR & Marcom Strategist, Influencer and Innovator
New Jersey, United States
- Website:
- powerstationcomms.com
- Employees:
- 2
Ken Hunter Work Experience Details
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The Powerstation | CommunicationsNew Jersey, United States
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President And Chief StrategistThe Powerstation | Communications Jan 2012 - PresentHillsborough, N.J., UsI lead clients to business growth by creating and advancing their reputations. I do this through brand positioning, product launches, managing crises, and developing content at my marketing communications and public relations consultancy, PowerStation | Communications (www.PowerStationComms.com).Parts strategist, troubleshooter & "big idea" creator, I work across many industries. I assess the pressure points, set strategy, develop materials & execute programs. I also partner with other firms, including PR and ad agencies, and more.My work includes:-Directing crisis communication and PR for more than 40 nursing homes, in the Midwest, Mountain, and Mid-Atlantic regions-Developing, invigorating & promoting brands across a range of industries-Launching products & services in both the consumer and B2B markets-Structuring traditional, digital, social media, internal communications effortsNoted accomplishments:•Created innovative PR campaigns for segment leaders Tempur-Pedic, Cuisinart, Dish Network, Dow Chemical, RCA, #4 ranked U.S. hotel owner Ashford Hospitality Trust, LeapFrog Group's Hospital Safety Score, oncology/cardiology pharmaceutical co. Hengrui Therapeutics, hospital system Atlantic Health, regional mall owner Pennsylvania REIT, Holy Redeemer Healthcare, AwoX IoT products, Vinturi wine aerators, Rutgers Engineering School & more•Designed high-value PR program establishing 30 malls as the top media locations in their markets, resulting in 750+ hits during holiday season; crisis response strategist for several mall shootings•Drove CEO visibility program & crisis counseling for Ashford Hospitality Trust, resulting in spin-off of 2 publicly traded companies•Counseled PR agency executives on business acquisition, including campaigns for Dish Network, RCA & the launch of 4K TV•Led agency and internal teams of up to 12 pros on a daily basis to produce top-tier communication results, highly upgraded service standards, planning, execution & results
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Academic Director For Curriculum, Communication Certificate ProgramRutgers University School Of Communication And Information Sep 2023 - PresentNew Brunswick, Nj, UsThis is a very gratifying way for me to give back to the growth of professionals in the PR and communication industries. I'm helping them expand their skills and abilities to counsel their leadership and clients in some of the most significant areas of PR they'll encounter.In this role, I'm developing an exciting, new certificate program for Crisis Communication and Reputation Management - one of my great loves in the PR industry. Having guided many organizations through crisis needs, preparation, and planning over the past 20+ years, I'm creating the strategy and content needs to make this six-month program successful. It's likely the first of its kind anywhere - taught by currently practicing PR pros at the tops of their fields, and backed by the research expertise of a large university.I'll also be instructing one of this program's month-long, online, asynchronous courses - Crisis Communication Planning. The program debuts in May 2024.Also in this role for the Rutgers School of Communication and Information's Continuing and Professional Studies department, I'm guiding the ongoing enhancement of the content for the Public Relations Certificate program - for PR pros growing in their roles to better lead their organizations' communication needs. I've taught in this program for years - instructing on PR ethics - and we've seen hundreds of students complete this excellent program.I'm also guiding the content evolution for the department's Business Communication certificate program, also a six-month course. It's structured for professionals who are seeking to raise their profiles and those of their leadership and make their communication approaches more powerful and effective with those they interact with or influence.More details are at https://comminfo.rutgers.edu/continuing-and-professional-studies. -
Lecturer (Adjunct Professor)Rutgers University School Of Communication And Information Aug 2015 - PresentNew Brunswick, Nj, UsReceived the Rutgers School of Communication and Information's Distinguished Lecturer Award for the 2023-2024 school year.Too many times in the senior levels of public relations, we wish more early-career pros had additional real-world readiness to better succeed. I decided it was time to change that sentiment and positively affect the readiness of PR students.One of the courses I teach simulates real-world communication agencies and in-house units. I get actual clients for students to work with for the full semester. The students meet with them, develop proper PR plans, press releases, media pitch letters, event plans, and much more, and present their strategies and materials to to their clients. After my course, students have impressive portfolios of their work - in many cases more than what most typical PR internships offer.My teaching style is very focused on equipping students with many of the skills, creative energy, and workplace philosophies to enable them to succeed. Teaching the next generation of PR pros is highly rewarding.In addition to this course that I've taught since 2015, I also teach classes in communication ethics for Rutgers' professional education division, and have taught several of the communication school's introductory-level PR courses. I am fluent in LMS platforms Canvas and Sakai.
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Adjunct ProfessorNyu School Of Professional Studies Aug 2022 - PresentNew York, Ny, UsI'm teaching a course titled Business Communications in the New York University Tisch Center of Hospitality, School of Professional Studies, for master's candidates.My focus is on guiding and coaching the next generation of travel and tourism industry executives and entrepreneurs to boost their written and spoken communication abilities and techniques. My goal is to enable them to grow into dynamic leaders, effective bosses, and confident directors of their organizations' futures. -
Director Of Marketing And CommunicationsNafa Fleet Management Association Jul 2017 - Nov 2019Edison, New Jersey, UsNAFA (NAFA.org) is the largest trade association for mobility and vehicle fleet management.As director of the association's marketing communication strategies, public relations, editorial operations, and membership development and retention, I was responsible for shaping NAFA's brand, communication footprint, and driving revenue for a wide range of programs that benefit its 3,000 members.I drove marcom for 3 business lines; led 6 marketing, PR and membership pros; and directed P&L of $1.9M in annual revenue. Also of note, in my role I:•Oversaw modernization of NAFA’s marcom systems – adding remarketing, geofencing, Informz & pixel tracking – sourcing hundreds of leads, which helped double revenue at the annual training event, and sold out a new educational conference with $100K in revenue.•Transformed our membership magazine, FLEETSolutions, with innovative new features, resulting in a 25% increase in national advertisers•Helped drive new attendance and revenue records at NAFA's annual $3 million industry conference, ranking it as the top vehicle fleet show worldwide•Was accountable for membership growth, with an 82% year-to-year new member gain in my most recent quarter and rollout of an innovative “organizational membership” model -
Adjunct ProfessorSeton Hall University Aug 2011 - Aug 2016South Orange, Nj, UsAdjunct Professor, College of Communication and the Arts, Master of Arts in Strategic Communication. Taught graduate students about the theory and practice of international public relations, drawing on my years of experience with international communication campaigns and its role in enterprise growth.Also taught graduate courses about core principles of public relations' role in business growth, and building successful communication consulting practices within and outside of organizations. -
Interim Director Of Marketing & Public Relations, Rutgers University Foundation And Alumni RelationsRutgers University Jul 2015 - Mar 2016New Brunswick, Nj, UsInterim consulting role (concurrent with PowerStation communication consulting duties) focusing on creating marketing and communication strategies, planning, and execution for major business initiatives affecting 470,000 alumni and $188 million in annual fundraising.Oversaw and counseled a wide range of internal partners on needs including advertising concepting, messaging, digital marketing, crisis communication, public relations, Marketo integration, copy writing, and marcom. Directed a team of three and consulted to many.•Planned and drove the marketing campaign for the first-ever Rutgers Giving Day, resulting in more than $1.25 million raised (exceeding the goal by 150 percent) and nearly 3 million social media impressions (surpassing this objective by more than 30 times)•Authored the first known formal crisis communication plan at Rutgers University, addressing both broad and very unique needs for this very complex and diverse organization•Developed innovative and fresh marketing concepts and multi-phased campaigns for traditional business lines including planned giving, alumni fundraising, alumni events, and the alumni store•Member of the alumni credit card selection committee, representing marketing for this multi-million-dollar revenue-building program -
Adjunct ProfessorWilliam Paterson University 2014 - 2014Wayne, Nj, UsPlanning and strategy are the "I-beams" for building successful communication efforts, but aren't always given the attention they deserve. To be successful in business, PR pros need to have their eyes on the big picture, and the most successful communication pros have a strategic mindset engrained in their approach.These key skills are the "arts" of our industry, and they allow organizations to find creative solutions to their challenges. I'm privileged to further that philosophy by teaching upperclassmen the processes and critical needs of today's communication landscape to enable them to better affect the success of their future organizations. -
Vice President-Account ServicesR&J Public Relations Oct 2006 - Jan 2012Bridgewater, Nj, UsMy work at R&J was marked by a big gain in my experience in leading strategy & crisis communication. I love the fast pace, challenge, and engagement with top decisionmakers. (Crisis work is the most excitement you can have in PR!)As an executive leadership team member, my specific expertise drove client communication & business goals including sales gains, brand growth, crisis management, legislative affairs, change management & more. I directed strategy, planning & client service for agency clients, with nearly $1 million in P&L responsibility & supervising 12 pros.Milestones:•Sales Leads: Piloted an inventive experiential PR strategy that directly resulted in $5 million in sales leads for medical device company MAQUET•Headed a change management communication program for cellular retailer Wireless Advocates, increasing retention among its 2,000 Staples-, Costco-, and AAFES-based employees•Immensely successful crisis communication campaigns that quickly shortened legal exposure or labor disputes for multiple companies•Executing a PR campaign that won an Emmy Award for high speed video camera maker Vision Research•Directed the awareness campaign that created new national building codes requiring home fire sprinklers, for the National Fire Sprinkler AssociationBrands included:Healthcare: MAQUET (medical devices/equipment), Aerocrine/Circassia Pharma (asthma), Bon Secours Health System (hospitals), Good Samaritan Hospital, MoleSafe (medical services), hospital systems Arnot Health and RWJBarnabas, Altoona Regional Medical Center, Elective Angioplasty Coalition (government affairs).Consumer: Samsung (cameras & video), CURE Insurance, iPlay America (amusement center), Wireless Advocates (cell phone retailer), International Playthings (toys)B2B: Vision Research (cameras), OHAUS (scales), Kepner-Tregoe (corporate consulting), real estate brokerage CBRE, flavor/fragrance distributor Berje, trade group National Fire Sprinkler Association -
Public Relations Account SupervisorVladimir Jones 2003 - 2006Colorado Springs, Colorado, UsThis was my best office yet, in a corner with floor-to-ceiling windows facing Pikes Peak. It was also my first foray into PR for medical devices, which is a very cool industry when you're working with life-changing products.I had the primary responsibility for driving strategies, tactics and teams - plus execution - for consumer and B2B clients. My clients included medical device manufacturer Spectranetics Corp./Philips Image Guided Therapy and its launch of the CLiRpath laser ablation device, where I won the Gold Pick Award for Best Media Relations Campaign, generating broad national media coverage for this public company!My other clients included hospital system Centura Health, Ingersoll Rand’s Schlage Lock, several major highway construction and environmental impact statement public involvement campaigns for the Federal Highway Administration and Colorado Department of Transportation (including the Northwest Corridor EIS, $1.67 billion T-REX highway and light rail project, and $150 million COSMIX highway redevelopment), regional banking company Ent Credit Union, Pikes Peak Behavioral Health, St. Mary's Regional Medical Center in Reno, commercial and residential real estate's Nor'wood Development, and more.I also helped drive new business acquisition, contributing to a 22 percent gain in PR revenue during three years of a regional business downturn; managed approximately $600,000 in yearly agency revenue; executed planning, account strategies, and media relations for an extensive client group; and had direct management of seven team members.Promoted from Senior Account Executive. The agency was also known as PRACO Public Relations and Advertising Co. during my tenure. -
Vice PresidentVanguard Communications 2001 - 2003Washington, Dc, UsVanguard had a very entrepreneurial bent, allowing me to obtain and work on business that followed my passions. As a long-time skier, when we created and launched a travel consortium to promote businesses in Aspen, Colo. - one of my favorite ski resorts - I was in heaven.As a senior PR counselor and agency management team member, responsibilities included managing unit P&L; driving strategy, execution and client relationships for B2C and B2B clients; formulating creative projects including ads, PSAs, and newsletters; developing crisis communication programs; and event planning.I'm humbled that to this day, Vanguard's CEO still calls me a "model employee"!Clients included Aspen TravelSmart, Babolat tennis racquets, organ procurement organizations Donor Alliance and Donor Awareness Council, tissue bank AlloSource, residential real estate development Vista Ridge, Bellco Credit Union, and more. Promoted from Senior Account Executive within my first year there. -
Account Group ManagerMetzger Associates 1998 - 2001Boulder, Co, UsWorking here in the fast-moving days of the tech boom, we sometimes signed three new clients a week. To meet that growth, if I interviewed a good job candidate in the morning, I needed to make them an offer by the end of the day or they'd be gone!I worked on many cutting edge technology clients making incredible products - the first commercial high-resolution satellite photos that ran on the front page of many newspapers around the world, the company that built the software to design the Porsche Boxster, an international telecom building the first wireless business network across 12 European companies - and it was fantastic participating in this tech history!At Metzger, I drove senior-level PR counseling for several dozen tech clients. As a member of the senior management team, I set strategy & policy for the 46-person company that achieved a 150 percent revenue gain over three years. I managed $750,000+ in annual revenue and founded the Editorial and Copy Writing content development business unit, a $10,000 monthly profit center. I also led employee training, reviews & mentoring.Clients included pioneering commercial "spy" satellite imaging company Space Imaging; European wireless telecom Formus Communications; Latin and South American wireless telecom VeloCom; email pioneer USA.net; cell phone giant SprintPCS; utility integrator SchlumbergerSEMA; physician information site CentriMed.com; and engineering supply chain databases Information Handling Services (IHS), Industry.net, and Engineering and Sciences Data Unit (ESDU).Clients also included tech equity investor Gores Technology Group; e-mail marketer NetCreations; Internet data center operator Relera; tech testing company SysTest Labs; Vsys telecom switching; ERP/ERM software firm Artemis Management Systems; credit union software company MemberEmporium; security software company Cavion; GIS software firm Research Systems; and more.Promoted from Account Supervisor & a big proponent of dogs at work! -
Senior Account ExecutiveRoberts & John Advertising And Public Relations 1995 - 1997My first job when moving to public relations from journalism. I learned that the vast majority of news was actually spawned by PR activity, discovered the techniques of proactive communication strategy, and got to have a hand in one of my early loves - advertising.I directed PR activities for B2B and B2C accounts in healthcare and real estate. Promoted from Account Executive.
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Contributing EditorSnow Country Magazine (Ny Times Publishing Group) 1995 - 1997Skiing was in my blood, so I had to keep feeding the habit!Real estate contributing editor for this mountain lifestyle consumer magazine, covering trends and news in ski area and resort residential real estate.
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Editor, High Yield ReportAmerican Banker 1993 - 1995New York, New York, UsI worked here soon after the Michael Milken junk bond boom days ended. Main lesson I learned: NEVER invest in junk bonds, unless you can watch the companies like a hawk. Second lesson learned: Wall Street traders often have the best jokes!Editor and reporter for this weekly newsletter for investors, traders, and analysts in the high-yield bond industry. -
Senior EditorCommercial Property News (Gralla Publications/Miller Freeman) 1988 - 1993My first job after college, first business trip (Indianapolis), first time earning an airline first-class upgrade (to Portland, Maine), and first time meeting Gerald Ford, Roger Staubach, Jeb Bush, and Hunter S. Thompson.I was Senior Editor of twice-monthly national real estate trade magazine Commercial Property News, covering this dynamic industry and the movers and shakers in real estate.Promoted from Assistant Editor to Associate Editor to Senior Associate Editor to Senior Editor.
Ken Hunter Skills
Media Relations
Strategic Communications
Public Relations
Crisis Communications
Corporate Communications
Social Media
Press Releases
Internal Communications
Copywriting
Marketing Communications
Social Media Marketing
Publicity
Event Planning
Newsletters
Advertising
Strategic Planning
Public Speaking
Editing
Proposal Writing
Social Networking
Research
Writing
Message Development
Integrated Marketing
Speech Writing
Brand Development
Crisis Management
Team Leadership
Event Management
New Business Development
Blogging
Consultancy
Community Relations
Communications Strategy
Executive Media Training
Healthcare
Issues Management
Fundraising
Community Outreach
Agency Operations
B2b
Management Consulting
Government
Non Profits
Facebook
Customer Relations
Microsoft Office
Brochures
Powerpoint
Promotions
Ken Hunter Education Details
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Syracuse UniversityBachelor Of Arts -
Universal Accreditation BoardPublic Relations
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Rutgers Business SchoolEntrepreneurship
Frequently Asked Questions about Ken Hunter
What company does Ken Hunter work for?
Ken Hunter works for The Powerstation | Communications
What is Ken Hunter's role at the current company?
Ken Hunter's current role is PR & Marcom Strategist, Influencer and Innovator.
What is Ken Hunter's email address?
Ken Hunter's email address is kh****@****ail.com
What is Ken Hunter's direct phone number?
Ken Hunter's direct phone number is +190829*****
What schools did Ken Hunter attend?
Ken Hunter attended Syracuse University, Universal Accreditation Board, Rutgers Business School.
What are some of Ken Hunter's interests?
Ken Hunter has interest in Growing Hotter And Hotter Peppers, Downhill Skiing, Coaching Basketball.
What skills is Ken Hunter known for?
Ken Hunter has skills like Media Relations, Strategic Communications, Public Relations, Crisis Communications, Corporate Communications, Social Media, Press Releases, Internal Communications, Copywriting, Marketing Communications, Social Media Marketing, Publicity.
Who are Ken Hunter's colleagues?
Ken Hunter's colleagues are Julius Tabudi.
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