Paul Kitchen Email & Phone Number

London, Gb

Overall MissionLead and co-ordinate country marketing planning and execution in EMEA. Working with the local AutoCare business leaders and regional marketers to agree budgets, activities, calendars and key customer plans. Manage the development and commercialisation of NPI (New Products) in the EMEA region, driving effective launch programmes.Account Management for Amazon across EMEA region - including owning the direct relationships with Amazon buying team, coordinating promotional calendars, pan-EMEA pricing and portfolio, new Amazon Country set-up. Accountable for driving sales growth throughout the region.Travel the EMEA region to support the planning, prioritization and execution of Auto Care businessplans with 3M / Meguiar’s subsidiaries and Market Development Partners (MDPs).

Leading the Marketing for 3M’s Automotive Division. I am responsible for driving business growth through creative marketing strategies and implementing tactical brand and product awareness campaigns both digital and offline, helping to deliver top and bottom line sales and profitability objectives, gaining share from competitors and ensuring we play to win.Responsibilities  Drive brand awareness of 3M and its products within the Automotive manufacturers and Automotive manufacturing market Set and implement tactical Digital Marketing strategies and campaigns aligned to the business, division and corporate strategies Expand brand relevancy within main UK Automotive Manufacturers Support and Lead the deployment of the Global Divisional Digital and Social strategies Manage and drive online product sales through 3M’s eCommerce platform 3mdirect.co.uk Develop content plans and schedules to support the tactical and communication marketing plan Drive sales growth and margin improvement across all Automotive product commodities through solid Product, Price and Mix Management Lead and develop segment related new product introductions and drive new product introduction (NPI) process  Work closely and support both sales and technical ensuring functional alignment to the marketing plans and objectives - both for product and strategic focus Work with key internal stakeholders in European and Global product, segment and functional teams Manage 1 Marketing Coordinator and 1 Senior Marketing Executive

Tasked with growing the 3M Graphics Markets premium fleet, consumer vehicle wrapping and AOEM wrapping market segments including the management of a complex product portfolio. Developed a Globally recognized brand activation strategy and tactical campaign growing 3M’s vehicle wrapping business considerable in 3 years. Responsible for the digital and social direction of the division – setting targets and implementing campaigns to deliver profitable growth and brand awareness for the vehicle wrapping business. Ensured profitability, price and topline sales targets were met and exceeded through thorough market segment and product marketing plans aligned to the business, divisional and corporate strategies. Worked closely with both sales and technical to deliver the plan and business objectives.Responsibilities Implemented a pioneering consumer brand activation strategy – creating an aspirational lifestyle brand within a traditional B2B market space. Recognised Globally by my peers with a Marketing Excellence Award for my work resulting in considerable business growth Drove business growth and brand activation for consumer vehicle wrapping – increasing consumer brand awareness and recognition through online B2C communications and activities including organising and attending key automotive events such as Goodwood Festival of Speed and Autosport. Engaged in product and ambassador sponsorship agreements Work closely with both sales and technical ensuring functional alignment to the marketing plans and objectives - both for product and strategic focus Continued to manage and implement the 3M Authorised Vehicle Wrapper lead generation trade channel programme  Triple growth Increase in website visits – driving a 40% YOY growth in product sales Integrated social media strategy and deployment across the consumer vehicle wrapping segment – triple digit growth in fan acquisition through tactical partnerships, sponsorships, promotions and engagement.

United Kingdom

Driving consumer comms and awareness for vehicle wrapping and branding opportunities using vehicles.Social Media marketing and Community Management through Facebook, Pinterest, Twitter and YouTube.Developing SEM and SEO strategies to drive traffic and leads to 3M vehicle wrapper dealer network via online tacticsDevelopment and creation of end user commsStrategic alliances with adjacent brands and eventsDeveloped metrics reportingManage and develop social media strategyProduct portfolio management and strategic product launches

Product ManagementMarketing planning and implementationDigital marketing campaign management Search Engine Optimisation

Bracknell

Support the Senior Marketing Executive with all Digital communications, including management, creation and copywriting for eNewsletter. Website updates, email and PPC.Created and implemented trade eNewsletter including copy creation, CRM management and analytics'sPPC Campaign Management and budget control