Parker Mcconachie, Ma, Mba Email and Phone Number
Parker Mcconachie, Ma, Mba work email
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Parker Mcconachie, Ma, Mba personal email
I’m a growth-focused operator with a white-glove touch. I design workflows that transform organizational efficiency into revenue growth. Over the past five years, I’ve helped take Groover Labs from zero clients to capacity. So, we built more workspace. What is Groover Labs? It’s the Midwest’s premiere technology hub, collaboration center, and rapid product prototyping lab. I get into the details of business operations and strategic planning to create growth strategies that throw organizations forward. I’ve analyzed markets, designed products, set prices, built culture and community, written presentations and blog posts, scrubbed countertops, and cleaned parking lots—whatever needs doing. I’ve led cross-departmental marketing and crisis communications teams, launched consumer tech products to millions of retail and B2B consumer, worked space ops for satellites launches, and drafted Congressional testimony delivered before the House and Senate.I live for the breakneck too-much-to-accomplish workdays. When quiet, I prep for chaos. Chock-full of emotional intelligence, a good life well-lived. #InfectiousEnthusiasm. #MidwestEffect. Calm under pressure. Asks lots of questions, listens actively. Not afraid to say, "I don't understand." Prior experience with Fortune 200 tech and entertainment company, financial services, startups. MBA + MA in English = unique combination of skills perfect for transforming business objectives into communications strategies. Knows grammar rules by heart, breaks them for good reason. #OxfordCommaLife, master of the AP Style.Business operations. Strategic planning. Cross-functional teams. Analytics. Data-driven decision making. Process creation, process improvement. Market intelligence. Market research. Growth. Rapid growth. Excessive, ridiculous growth. Out-come oriented. Action-driven. Marketing, digital marketing, digital strategy, public relations, corporate communications, ad infinitum. Blogs, newsletters. Customer recruitment, retention; campaign, program management; SEO, technical SEO; spokesperson; expert researcher. Social media. Website, ad copy. Writer of killer PowerPoint presos.Let's talk about ways to change the world, to smite the sounding furrows, to sail beyond the sunset and the baths of the Western stars**.** Pilfered from Tennyson
Groover Labs
View- Website:
- grooverlabs.org
- Employees:
- 6
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Groover LabsWichita, Ks, Us
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Manager Of Comms, Marketing, And Business DevelopmentGroover Labs Jul 2019 - PresentGroover Labs, a tech startup for tech startups, is a dynamic innovation hub committed to advancing regional and national growth for SaaS and hardtech startups. We offer three key resources: flexible workspace, a venue for economic development events, and a state-of-the-art rapid product prototyping lab.Our influence extends beyond workspace. Groover Labs has hosted U.S. Senators, Governors, members of Congress, and leaders from the Defense Innovation Unit. We’ve been the backdrop for key events such as venture capital roundtables, startup weeks, and entrepreneurial showcases.Collaborations with the Defense Innovation OnRamp Hub: Kansas and Wichita State University’s College of Engineering have further strengthened the hardtech startup ecosystem. These partnerships empower startups to prototype and refine their ideas with the expertise of engineers, students, and defense specialists, turning concepts into scalable, commercially viable products.At Groover Labs, we’re not just supporting startups—we’re building the future. Growth• Built strategic partnerships to drive consistent growth and secure long-term sustainability.• Expanded the client base through targeted outreach and operational efficiencies, enabling transformative development.Operations• Designed workflows to scale operations for clients across academia, defense, manufacturing, and technology.• Analyzed data to develop actionable insights, improving performance metrics and driving revenue through engagement strategies.Engagement and Retention• Crafted retention strategies combining data and qualitative insights, boosting engagement and traffic.Relationship Building• Fostered strong relationships with members, vendors, clients, and stakeholders, strengthening collaboration and networks.Tactical Execution• Developed and implemented impactful communication strategies, including media coaching, securing top-tier media coverage, and managing high-profile events.
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Marketing And Public Relations ConsultantConsultant Feb 2010 - PresentCaI wrote compelling content that help businesses tell their stories, connect with audiences, and achieve their goals. My expertise spans a range of deliverables, including:• Press releases, blog posts, and evergreen articles that drive engagement.• Optimized website content and SEO strategies to enhance visibility.• Investor communications such as pitch decks, letters, annual reports, and shareholder updates.I also integrated tracking technologies, designed user-friendly websites, and developed marketing strategies that align with business objectives.Key Highlights:• Strategic Communications: Conceptualized and executed marketing and corporate communication strategies for startups and mid-sized businesses, tailoring plans to unique brand goals.• Media Relations: Built and maintained positive relationships with journalists, developed effective story angles, pitched reporters, coordinated interviews, provided media training, and secured widespread, positive publicity for clients.• Web Design Expertise: Designed and launched intuitive websites using no-code platforms, including Squarespace, Wix, Webflow, and Weebly.• Audience Engagement: Analyzed target audiences, crafted key messages, and developed comprehensive strategic communications plans to maximize impact.My role combined creativity, strategy, and execution to help businesses shine in an increasingly competitive market. -
Director Of Marketing And CommunicationsAndover State Bank Jun 2013 - Dec 2018Andover, Kansas, UsI oversaw large budgets to increase institution's marketing efforts through charitable giving and sponsorships. I also envisioned and executed advertising and marketing campaigns for $200-million family-owned financial institution, serving greater Wichita region. Along with leading regional marketing efforts, overseeing marketing coordinator and multiple customer representatives, I also managed all public relations activities, collaborating proactively with community stakeholders to promote institution. I also developed and implemented marketing plans, sales objectives, and company-wide advertising initiatives.Some highlights of the role are:• Spearheaded development and implementation of PR and social media strategies.• Played key role in research and development of new social media platforms.• Designed and launched highly successful 100-year advertising campaign reaching hundreds of thousands of consumers.• Edited and designed promotional literature, contributing to a substantive increase in customer base.• Managed rotating staff of 6 to 8 personal bankers and administrators. -
Instructor, Fellow, And Research FellowWichita State University Nov 2012 - May 2014Wichita, Ks, UsI have instructed students in Rhetoric, Composition and Business Writing. I also collaborated with English department to develop interactive lessons on literacy, analysis, and business communications. I have provided instructions on utilizing social media, PowerPoint presentations, press releases, and various marketing tools.A few highlights of the role are:• Designed and refined course materials for grammar, rhetoric, and composition, including syllabuses, lesson plans, and assignments, to create powerful learning experiences for students.• Employed diverse, creative teaching methods that incorporated group/teamwork and technologies to teach complex concepts like research and persuasive writing, as well as essential critical thinking skills.• Attained student satisfaction rating in 98th percentile among university faculty.• Taught students creation of personal marketing documents, leading to several students securing new employment or promotions. -
Corporate Communications ManagerDish Network Feb 2007 - Aug 2009Englewood, Co, UsI have managed large department budgets and supervised three direct reports. I have also devised and implemented strategic marketing strategies for $15-billion technology organization, catering to global markets. Served as company spokesperson, representing organization in various media channels and conducting in-person interviews. I was responsible for providing counsel on public relations strategies to senior leadership team, including President, CEO, EVPs, and SVPs.Highlights of the role are:• Established transparent and open communication culture by being main point of contact for media requests from Fortune 250 company.• Cultivated strong relationships with renowned media outlets such as The New York Times, The Wall Street Journal, The Los Angeles Times, and The Washington Post, expanding organization's global visibility.• Achieved significant reach for product launches (6M), programming package launches (2.4M), and trade shows (CES: 9.3M).• Created and revitalized organization's social media presence, resulting in 113K Twitter followers, 4.5M Facebook followers, and 31K YouTube subscribers.• Implemented innovative new media strategies, receiving "Best of" and "Editor's Choice" awards from CNET, PC Magazine, and Consumer Reports.• Launched $300M+ advertising campaign promoting Dish's HD service, leveraging thorough competitive analysis by achieving net increase of 28% in new subscriptions.
Parker Mcconachie, Ma, Mba Skills
Parker Mcconachie, Ma, Mba Education Details
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The University Of KansasEnglish Language And Literature -
Wichita State UniversityEnglish Literature
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Wichita State UniversityMaster Of Business Administration (M.B.A.)
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Wichita Collegiate School
Frequently Asked Questions about Parker Mcconachie, Ma, Mba
What company does Parker Mcconachie, Ma, Mba work for?
Parker Mcconachie, Ma, Mba works for Groover Labs
What is Parker Mcconachie, Ma, Mba's role at the current company?
Parker Mcconachie, Ma, Mba's current role is Strategic Growth-Focused Leader Driving Brand Influence and Organizational Impact..
What is Parker Mcconachie, Ma, Mba's email address?
Parker Mcconachie, Ma, Mba's email address is pa****@****asb.com
What schools did Parker Mcconachie, Ma, Mba attend?
Parker Mcconachie, Ma, Mba attended The University Of Kansas, Wichita State University, Wichita State University, Wichita Collegiate School.
What are some of Parker Mcconachie, Ma, Mba's interests?
Parker Mcconachie, Ma, Mba has interest in Science And Technology, Education, Arts And Culture.
What skills is Parker Mcconachie, Ma, Mba known for?
Parker Mcconachie, Ma, Mba has skills like Project Management, Marketing, Public Relations, Public Affairs, Profesional And Technical Writing, Research, Strategy, Training/ Teaching, Powerpoint, Excel, Keynote, Numbers.
Who are Parker Mcconachie, Ma, Mba's colleagues?
Parker Mcconachie, Ma, Mba's colleagues are Tracy Hoover, Michelle Barrett, Curt Gridley.
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