Pearl Kim Email & Phone Number

New York, Ny, Us

Lead tactical and strategic planning on end-to-end direct mail programs for a portfolio of brand partners. Efficiently drove new customer acquisition for clients, tracking program performance and leveraging results to optimize for target KPIs.▪ Developed and executed both national and hyperlocal acquisition, retention, and retargeting campaigns to efficientlyhit client-provided ROI and CPC goals▪ Effectively scaled the direct mail channel for clients, driving increases in circulation of 100-700% through strategicA/B testing, conversion rate optimization, and data-driven analytical recommendations▪ Tracked and reported on direct mail campaign results, providing clients with data-backed mail plan optimizationsthat improved conversion rates by 100-140%▪ Owned client relationships and guided direct mail marketing strategy, implementing direct response best practicesand providing strategic recommendations for testing and optimizing campaigns

New York, Ny, Us

New York, Ny, Us

Manage team of seven cross-functional members, supervising meticulous daily operations including client file analysis, establishing funding schedules, and providing financing for small businesses. Successfully improved client retention by 25% through development and implementation of enhanced customer service initiatives. • Serve as primary point of contact for current and new client, leveraging consultative selling techniques to expand client portfolios and drive revenue. • Spearheaded new digital advertising campaign, strategically allocating funds to SEO, PPC, and PPL campaigns to drive quality lead generation by 100+% and enhance overall web analytics. • Increased target audience engagement and conversion rates via restructured print ads in line with brand standards, distributing throughout California, New Jersey, Georgia, Texas, Nevada, and North Carolina. • Increased marketing efficiency by 40%, expertly overseeing stringent budgets, contract renegotiations, and consistent evaluations to streamline processes and prioritize high-performing strategies. • Utilize Google AdWords campaign to formulate effective keyword portfolios, resulting in increased web traffic.

Englewood Cliffs, Nj, Us

Consistently demonstrated professional demeanor in a fast-paced environment, utilizing problem-solving skills to promptly rectify issues related to client accounts, operational efficiency, and team management. Evaluated market trends to develop strategic marketing initiatives in line with clients’ target audience, brand standards, and organizational values. • Promoted from Junior Account Executive to Account Executive within the first year due to exceptional account growth strategies, team leadership, and overall high-quality performance. • Championed innovative advertising efforts in Asian-American markets, collaborating with group accounts director to plan, execute, and track marketing robust campaigns. • Improved all clients’ ROI through robust brand recognition and revenue stream enhancement, achieving 50-200% increase in campaign efficiency over two years. • Coordinated with creative and media teams and agency partners to conceptualize, generate, and deploy brand-specific messaging, ensuring seamless information flow and maximized efficiency. • Conducted in-depth performance research and analysis to finalize campaigns with post-mortem presentations, providing recommendations to shape the direction of future strategies.

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.), Public Health