Pearl Kim Email & Phone Number

New York, NY, US

• Lead tactical and strategic planning on end-to-end direct mail programs for a portfolio of brand partners. Efficiently drove new customer acquisition for clients, tracking program performance and leveraging results to.
• Developed and executed both national and hyperlocal acquisition, retention, and retargeting campaigns to efficientlyhit client-provided ROI and CPC goals
• Effectively scaled the direct mail channel for clients, driving increases in circulation of 100-700% through strategicA/B testing, conversion rate optimization, and data-driven analytical recommendations
• Tracked and reported on direct mail campaign results, providing clients with data-backed mail plan optimizationsthat improved conversion rates by 100-140%
• Owned client relationships and guided direct mail marketing strategy, implementing direct response best practicesand providing strategic recommendations for testing and optimizing campaigns

New York, NY, US

New York, NY, US

• Manage team of seven cross-functional members, supervising meticulous daily operations including client file analysis, establishing funding schedules, and providing financing for small businesses. Successfully improved.
• Serve as primary point of contact for current and new client, leveraging consultative selling techniques to expand client portfolios and drive revenue.
• Spearheaded new digital advertising campaign, strategically allocating funds to SEO, PPC, and PPL campaigns to drive quality lead generation by 100+% and enhance overall web analytics.
• Increased target audience engagement and conversion rates via restructured print ads in line with brand standards, distributing throughout California, New Jersey, Georgia, Texas, Nevada, and North Carolina.
• Increased marketing efficiency by 40%, expertly overseeing stringent budgets, contract renegotiations, and consistent evaluations to streamline processes and prioritize high-performing strategies.
• Utilize Google AdWords campaign to formulate effective keyword portfolios, resulting in increased web traffic.

Englewood Cliffs, NJ, US

• Consistently demonstrated professional demeanor in a fast-paced environment, utilizing problem-solving skills to promptly rectify issues related to client accounts, operational efficiency, and team management..
• Promoted from Junior Account Executive to Account Executive within the first year due to exceptional account growth strategies, team leadership, and overall high-quality performance.
• Championed innovative advertising efforts in Asian-American markets, collaborating with group accounts director to plan, execute, and track marketing robust campaigns.
• Improved all clients’ ROI through robust brand recognition and revenue stream enhancement, achieving 50-200% increase in campaign efficiency over two years.
• Coordinated with creative and media teams and agency partners to conceptualize, generate, and deploy brand-specific messaging, ensuring seamless information flow and maximized efficiency.
• Conducted in-depth performance research and analysis to finalize campaigns with post-mortem presentations, providing recommendations to shape the direction of future strategies.

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.), Public Health