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I am an innovative and results-oriented multilingual Marketing Professional highly regarded for my progressive experience in developing and deploying strategic marketing plans, innovative online campaigns, lead generation tactics, and positive brand recognition for industry-leading clients. My track record demonstrates consistent success in researching, analyzing, and forecasting trends to identify growth opportunities and drive account profitability in competitive markets. Clients and colleagues know me as a motivational, influential leader and collaborator who guides team members successfully in realizing project objectives, creating short- and long-term strategies to achieve all goals. I excel in cultivating and maintaining meaningful, lasting relationships to drive company values through a people-focused approach. As an out-of-the-box, analytical thinker, I’m committed to making continuous improvements in branding, content, and outreach to enable growth.
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Marketing ManagerShare Local Media May 2024 - PresentNew York, Ny, UsLead tactical and strategic planning on end-to-end direct mail programs for a portfolio of brand partners. Efficiently drove new customer acquisition for clients, tracking program performance and leveraging results to optimize for target KPIs.▪ Developed and executed both national and hyperlocal acquisition, retention, and retargeting campaigns to efficientlyhit client-provided ROI and CPC goals▪ Effectively scaled the direct mail channel for clients, driving increases in circulation of 100-700% through strategicA/B testing, conversion rate optimization, and data-driven analytical recommendations▪ Tracked and reported on direct mail campaign results, providing clients with data-backed mail plan optimizationsthat improved conversion rates by 100-140%▪ Owned client relationships and guided direct mail marketing strategy, implementing direct response best practicesand providing strategic recommendations for testing and optimizing campaigns -
Assistant Marketing ManagerShare Local Media Apr 2022 - Apr 2024New York, Ny, Us
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Senior Marketing AssociateShare Local Media Mar 2020 - Apr 2022New York, Ny, Us
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Marketing SpecialistBig Daddy Capital Apr 2017 - Mar 2020Manage team of seven cross-functional members, supervising meticulous daily operations including client file analysis, establishing funding schedules, and providing financing for small businesses. Successfully improved client retention by 25% through development and implementation of enhanced customer service initiatives. • Serve as primary point of contact for current and new client, leveraging consultative selling techniques to expand client portfolios and drive revenue. • Spearheaded new digital advertising campaign, strategically allocating funds to SEO, PPC, and PPL campaigns to drive quality lead generation by 100+% and enhance overall web analytics. • Increased target audience engagement and conversion rates via restructured print ads in line with brand standards, distributing throughout California, New Jersey, Georgia, Texas, Nevada, and North Carolina. • Increased marketing efficiency by 40%, expertly overseeing stringent budgets, contract renegotiations, and consistent evaluations to streamline processes and prioritize high-performing strategies. • Utilize Google AdWords campaign to formulate effective keyword portfolios, resulting in increased web traffic.
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Account ExecutiveAdasia Communications, Inc. Feb 2015 - Mar 2017Englewood Cliffs, Nj, UsConsistently demonstrated professional demeanor in a fast-paced environment, utilizing problem-solving skills to promptly rectify issues related to client accounts, operational efficiency, and team management. Evaluated market trends to develop strategic marketing initiatives in line with clients’ target audience, brand standards, and organizational values. • Promoted from Junior Account Executive to Account Executive within the first year due to exceptional account growth strategies, team leadership, and overall high-quality performance. • Championed innovative advertising efforts in Asian-American markets, collaborating with group accounts director to plan, execute, and track marketing robust campaigns. • Improved all clients’ ROI through robust brand recognition and revenue stream enhancement, achieving 50-200% increase in campaign efficiency over two years. • Coordinated with creative and media teams and agency partners to conceptualize, generate, and deploy brand-specific messaging, ensuring seamless information flow and maximized efficiency. • Conducted in-depth performance research and analysis to finalize campaigns with post-mortem presentations, providing recommendations to shape the direction of future strategies.
Pearl Kim Skills
Pearl Kim Education Details
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Usc Marshall School Of BusinessMaster Of Business Administration - Mba -
The Johns Hopkins UniversityPublic Health
Frequently Asked Questions about Pearl Kim
What company does Pearl Kim work for?
Pearl Kim works for Share Local Media
What is Pearl Kim's role at the current company?
Pearl Kim's current role is Marketing Manager.
What is Pearl Kim's email address?
Pearl Kim's email address is pe****@****-us.com
What is Pearl Kim's direct phone number?
Pearl Kim's direct phone number is +120160*****
What schools did Pearl Kim attend?
Pearl Kim attended Usc Marshall School Of Business, The Johns Hopkins University.
What are some of Pearl Kim's interests?
Pearl Kim has interest in Environment, Poverty Alleviation, Science And Technology, Animal Welfare, Arts And Culture.
What skills is Pearl Kim known for?
Pearl Kim has skills like Social Media, Event Planning, Research, Data Analysis, Microsoft Office, Editing, Microsoft Excel, Project Management, Powerpoint, Microsoft Word, Social Networking, Team Leadership.
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